TrueBiz

Will S. with TrueBiz is excited to be at #LevelUp, connecting with industry leaders and building valuable relationships. Sending thanks to TrueBiz for their sponsorship and continued support! ?? #TrueBiz #APPLevelUp25 #APPLevelUp #IAmAPaymentsPro #GrowWithThePro #LevelUp25 #ILeveledUpAtAPP

We just wrapped up an insightful Vendor Spotlight on “The New Era of Merchant Monitoring: Real-Time Risk Intelligence”, hosted by TrueBiz and led by CEO & Founder Danny Hakimian. Danny explored how traditional monitoring methods are falling short and how real-time visibility into a merchant’s online footprint is revolutionizing risk detection. ?? A big thank you to TrueBiz for their support + shedding light on the future of merchant oversight. Be sure to stop by their table during the conference for a demo! #TrueBiz #APPLevelUp25 #MerchantRisk #APPLevelUp #ConnectingTheIndustry #IAmAPaymentsPro #GrowWithThePro #GrowTogether #LevelUp25 #Fintech

Fraud is evolving but legacy monitoring processes haven't caught up. That’s why TrueBiz is sharing a new approach: persistent, automated monitoring that analyzes everything from website updates to social signals and industry trends—every single day. AI-generated websites, fake reviews, and increasingly sophisticated laundering techniques mean fraudsters are adapting faster than ever. Yet many payments providers still rely on manual, spreadsheet-based monitoring that only runs once a month. By the time risks are detected (if they are at all), the damage is already done. We’ve been thinking a lot about this at TrueBiz. Controlling merchant risk requires you to monitor a merchant's entire footprint. Businesses change overnight, and risk signals exist far beyond a single attack vector. The latest update to our monitoring product enables our customers to analyze not just the content on the website, but a much broader rage of data from across the merchant's internet footprint. This includes data like review sentiment, social media posts and indications of potential closure. Get in touch to run a free test of your portfolio and read more here: https://lnkd.in/eAuFJiAB

Please join us in welcoming Will S. to the TrueBiz team! Will’s coming aboard to lead our strategic accounts as Business Development Lead. He brings years of experience in the merchant risk management space, having formerly acted as Director of Sales at G2 Risk. Will has a deep understanding of the challenges facing compliance teams, and the information layer they need to accelerate business decisions. He’ll be an essential sounding board to our customers, helping enrich risk processes with solutions tailored to their needs. We’re excited to have you, Will!

Please join us in welcoming TrueBiz as a Sequoia Sponsor of APP's Level Up 25. Even better... visit their booth and thank them in person for supporting the APP mission. TrueBiz reduces manual review during KYB & underwriting to streamline business account opening. TrueBiz provides a suite of solutions to help protect merchant acquirers, including: -Website Content Monitoring Service -Business Closure Detection -Connected Entities Monitoring -Smart Blocklist via Risk Sharing Network Level Up is built to connect you to solutions. These can come from the sessions, fellow attendees who are facing the same challenges as you, and our Solution Provider partners who can help your organization reach new heights. Why? Connecting to solutions will help your organization grow - avoiding loss and ensuring compliance leads to a better bottom line. Get Your Ticket or Register Others: https://lnkd.in/g5SbRu5G #PaymentPros #LevelUp #IamaPaymentPro #Underwriting #FraudPrevention #AssociationofPaymentProfessionals #Risk #Payments #Compliance

As we kick off 2025, we’re proud to share some major product advancements in our journey to redefine merchant risk management. Here’s what’s new: 1?? Mastercard Approval as an MMSP TrueBiz is now an official Mastercard Merchant Monitoring Service Provider. This means our customers benefit from a 75% discount on fines issued by Mastercard, protecting acquirers from penalties that can reach $400K and ensuring continued access to payment rails. 2?? Cutting-Edge Risk Monitoring Solutions We’ve enhanced our suite of tools to make merchant risk monitoring smarter, more efficient, and more proactive: ** Website Content Monitoring: Our fine-tuned models analyze every page of a merchant’s website, identifying high-risk or prohibited content in real time. ** Business Closure Detection: Early warning signals help acquirers mitigate chargeback and credit risks. ** Connected Entities Monitoring: We scan ~90 million merchant websites to uncover hidden links to potential transaction laundering risks. 3?? Applicant Link – A New Fraud Prevention Tool Our Web Presence Review product now features Applicant Link, which connects an applicant to business by analyzing the connections between them. This ensures fraudsters can’t impersonate business owners and significantly reduces supportability risk. These updates are designed to give acquirers, payment processors, and platforms the tools they need to stay ahead of risk, save time, and build stronger relationships with their customers. As always, we’re looking ahead. We’d love to hear from you—what’s one thing you’d like to see from TrueBiz this year? https://lnkd.in/eg4iknVZ

We're excited to share that TrueBiz is now an approved service provider in Mastercard’s Merchant Monitoring Program (MMP). As an MMSP, we support Mastercard customers to monitor and mitigate the compliance risk posed by merchants with BRAM content monitoring and transaction laundering detection. Now, customers can not only save 75% on issued fines, but get ahead of issues by building a proactive approach to compliance monitoring. To celebrate, we’re offering a one-time trial to run your entire portfolio through the TrueBiz platform, free of charge. Get in touch! https://lnkd.in/gGanCwWh

One of the biggest challenges in business verification is ensuring that the person applying is actually connected to the business in question. Fraudsters can easily impersonate legitimate business owners, leaving financial institutions exposed to risk. That’s why we built Applicant Link. It’s our latest feature for TrueBiz's Web Presence Review, designed to give FIs a clear, fast way to confirm that applicants are genuinely tied to the businesses they claim to represent. By cross-referencing applicant-provided details like email, phone, description and address with a business’s online footprint, Applicant Link makes it easier to detect discrepancies, flag risks, and confidently connect people to the businesses they represent—all in under 30 seconds. We'd love to hear your thoughts—how are you addressing applicant verification challenges today? https://lnkd.in/eA5AKJvN

TrueBiz CEO, Danny Hakimian, wrote a new article in ACAMS Today on how AI is reshaping fraud detection in business verification. Fraudsters are increasingly finding ways of creating legitimate-looking business entities with generative AI tools. We think much of the solution lies in leveraging AI's power for pattern recognition and predictive insights to identify suspicious businesses faster and more accurately. Read more: https://lnkd.in/epN47mHs

TrueBiz CEO Danny Hakimian featured in the PEAK IDV Executive Series. In this in-depth interview, Danny shares insights on the evolving landscape of business verification, the role of AI in modern merchant underwriting, and how TrueBiz is leading the charge in innovative compliance solutions. Watch the full interview here: https://lnkd.in/eytDa426