TRUE Fitness

We’re proud to work with the best reps in the industry—people who don’t just sell equipment but genuinely care about the impact it has on businesses, us as sales professionals and everyone’s success. Today, we’re giving a huge shout-out to John Talley and Jim Zurfluh from True Fitness. These guys go beyond the sale. They take the time to understand our needs to best serve our clients, ensure they’re set up for long-term success, and bring a level of dedication that’s rare in any industry. Their passion for quality equipment and real relationships sets them apart. If you’re looking for top-tier fitness equipment backed by people who truly care, True Fitness and their team are as good as it gets. Thanks, John and Jim, for always showing up with knowledge, heart, and integrity! TRUE Fitness #TrueFitness #IndustryLeaders #EmpathyFitness #QualityEquipment #FitnessCommunity #FitnessSpecialist

Health & Fitness Association (formerly IHRSA) was a blast last week. We couldn't have had a great show without everyone involved! ???? If you missed us, no worries -- you can find all our cardio and strength equipment online. Don't hesitate to reach out -- a TRUE rep would love to connect to help meet your gym needs. https://lnkd.in/gJBUbE8A #TRUEFitness #fitnessindustry #HFA #fitness #tradeshow #gym #cardio #strength

That's a wrap! ???? The past two days at Health & Fitness Association (formerly IHRSA) have been a rewarding experience -- connecting with you in person. One of our top priorities is building relationships with integrity, honesty, and trust, along with the highest quality of fitness equipment. We hope you felt that with us! #IntegrityMatters #TRUEFitness #fitnessindustry #HFA #tradeshow #cardio #strength #gym #healthclub #fitnessequipment

Day 1 was a blast at Health & Fitness Association (formerly IHRSA). Thank you to all that connected with us! Don't miss us today at booth #1743 in Las Vegas. ? #TRUEFitness #fitnessindustry #HFA #fitnesstradeshow #cardio #strength

Perfect timing! New TRUE Fitness equipment was recently installed at the Mandalay Bay Cardio Center in Las Vegas. We're excited to have a workout session while we're here for Health & Fitness Association (formerly IHRSA)! Many thanks to our partner, The Dumbell Man Fitness Equipment! #TRUEFitness #HFA #fitness #cardio #cardioworkouts #cardiotraining #teambonding #fitnessindustry

Ready to take your gym to the next level with TRUE Fitness? ?? HFA 2025 is just around the corner—one week away! Join us at booth #1743 in Las Vegas on March 13-14. Experience our new UNITE 22" Touchscreen Console and top-of-the-line cardio and strength equipment. ? Learn more about our premium machines built for unmatched performance and durability. Make an appointment to connect with a TRUE rep! --> https://lnkd.in/gibKKrDw #TRUEFitness #Fitness #Gym #HFA #Strengthtraining #Cardiologica #Fitgoals #Fit #Training #Legday #Strength #Goals #Comingsoon #Gymlover #Sneakpeek #Coach #Fitnessindustry #Countdown

Ready to push your limits without the strain? ???? The PLS-1500 Total Body Press lets you reap the benefits of traditional exercises like the Push-Press and Thruster—without the added stress on your ankles, knees, and hips. ?? Now, you can focus on crushing your goals while protecting your joints. The best of both worlds—strength and safety. Elevate your workout with smarter training --> https://lnkd.in/gdAJRGcB #TRUEFitness #Strength #Training #Gains #Power #Exercises #Goals #Fitgoals #Fitness #Gym #Gymlife #Legday #Workkout #Gymgoals

Thank you to everyone we connected with at FISA West 2025! It was fantastic speaking with you about how TRUE Fitness can support your health clubs and fitness centers with our latest innovations. We truly appreciate the time you took to discuss your needs and explore how we can help you thrive.? If we didn't get the opportunity to speak at the event, we’d be excited to connect and explore how we can help your business unlock its full potential! Connect with us! --> https://lnkd.in/g7h_aa4n #TRUEFitness #Fitness #FISAWest #Gym #Professionals #Health #Clubs #Fit #Fitnesscenters #Businessprofessionals #Business #Innovations

American Family Fitness in Glen Allen, Virginia, recently enhanced its offerings with the addition of TRUE Treadmills and Cross Trainers. Five locations now feature a mix of top-of-the-line models like the XT-One, Apex Treadmill, Gravity Plus Treadmill, and Alpine Runner Incline Trainer. ?? What sets our cardio apart? ?? XT-One: Four unique cardio workout modes allow users to walk, run, hike, or climb. ?? Apex Treadmill: Runners enjoy TRUE’s low-impact FITX (Foot Impact Transfer) System, providing comfortable running conditions to enhance motivation. ?? Gravity Plus Treadmill: Reversible/waxed deck and a maintenance-free belt for easy upkeep. ?? Alpine Runner Incline Trainer: Offers an incline range of -3% to 30% to intensify exercise sessions. Discover more TRUE cardio--> https://lnkd.in/dEyfcAvH #TRUEFitness #Fitness #Gym #Cardio #HIIT #Gymlover #Legday #Run #Running #Workout #Cardiologica #Treadmill #Elliptical #Fit #Fitlife #Motivation

At TRUE Fitness, we've always been driven by one goal—creating the best strength equipment in the industry. Since 2015, our strength portfolio has grown to over 120 SKUs, each designed to help you push your limits. Our team of experts has studied industry trends and pushed the boundaries to ensure every product we create sets a new standard in performance and durability. With the latest additions to our Palladium Series Plate Loaded products—the PLS-1500 Total Body Press and PLS-1700 Glute Press—we're proud to see these innovations reflect our continuous commitment to evolution and our dedication to delivering the best to our users. Take your training to the next level --> https://lnkd.in/gvZjQjdH #TRUEFitness #StrengthInnovation #FitnessRevolution #PalladiumLine #Training #Professional #Gym #Fitness #Fitgoals #Gymtraining #Gymlover #Legday #Workoutlife #Workout #Innovation