True Fit

?? We're thrilled to be partnering with White Stuff, a British clothing and lifestyle brand based out of London.????? Through their various campaigns, like their 2023 'Introducing' campaign or their current 'Rewind '85', they aim to highlight the individuality and unique stories of real White Stuff customers of all ages, heights, and body shapes. Last month, White Stuff rolled out its Petite collection to 50 stores in the UK, furthering its inclusive shopping experience. Rob Carter, Senior Ecommerce Manager at White Stuff, stated: “Our goal at White Stuff is to create a seamless, convenient, and enjoyable shopping experience, whether customers shop online or in-store. We understand how crucial the right fit is, and integrating True Fit into our website gives customers the confidence to make the right choice. The technology is already proving valuable, helping us reduce return rates and boost fit confidence.” We're proud to be partnering with them to boost their customers' confidence in shopping for the clothes that fit best for them!??? Read more about partnership with White Stuff at truefit.com #WhiteStuff #rewind85 #eighties #surfing #skiing #fashion #uk #ShoppingWithConfidence #FindYourTrueFit #partnership

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Will we see you in London at The Gherkin on Wednesday evening for the #VIPAwards? Congratulations to all the nominees - we look forward to celebrating ?? !! #Vendorawards #retailinsights #ecommerceinsights #customerinsights

Our CEO, William R. Adler, had the chance to sit down with Gabby Hirata, Global Brand President of Halara, to talk about how the brand has reimagined retail by crowd-sourcing and crowd-testing its designs. Hirata shared details about the brand's innovative production model which holds no inventory, allowing them to offer plus-size ranges, extended lengths, additional bust support, built-in shorts with pockets, and various waistband solutions. Halara and Hirata are featured in The Lead's Ones to Watch list which spotlights the future front-runners in the fashion, beauty and consumer industries! Read the full feature here: https://lnkd.in/ecykSTwx #digitalfashion #digitalcommerce #customerexperience #onestowatch

Online sizing just got a whole lot easier with help from True Fit's #GenerativeAI via USA TODAY.?? ?? ?? "Instead of hunting across multiple sources for sizing clues, Fit Hub brings together data from personal recommendations, reviews, size charts, sales and returns data, and product information, presenting it all in one convenient location on the retailer's product page. True Fit’s Gen AI does all the heavy lifting and legwork, analyzing and consolidating data from many sources, so shoppers don’t have to."

Earlier this month, True Fit's CEO William R. Adler sat down with Brandon Snower, founder and CEO of Le Alfré to learn about the brand heritage. Snower is shaping the next generation of menswear which is on display at Le Alfre's new Flatiron store. Snower and Le Alfré are featured on The Lead's Ones to Watch list which spotlights the future front-runners in the fashion, beauty and consumer industries. Read the full feature here: https://lnkd.in/ecykSTwx #digitalfashion #menswear #digitalcommerce #d2c

Jessica Murphy shares “We designed Fit Hub to synthesize all the details about the fit of a product and simplify it down to a few key points, so the shopper can consider their purchase more easily and have confidence to buy the right size” about True Fit's latest innovation, Fit Hub, via Retail Technology Innovation Hub. #genai #generativeai #digitalretail #fashionai #retailtechnology #retailtech

True Fit's new #genai, Fit Hub, conveniently synthesizes all size & fit information into one fit experience for shoppers. Read about our latest fit innovations in TechCrunch today: “While Amazon provides similar personalized recommendations with AI-powered “Fit Insights” feature, Fit Hub appears to go more in-depth.” via Lauren Forristal TechCrunch. When it comes to #AI, having unique proprietary cross-market data sets makes all the difference. ? https://lnkd.in/dpGcQvQj #fashionai #genai #sizingtech #fittech #customerexperience #cx #retailreturns

WWD explores the complicated business of getting dressed and how #ai can make it more fun, citing the areas to stay smart on now including fashion bots, size guides, virtual fitting and product recommendations. "The big name in this game is True Fit. The company usually works with large brands, but last year it brought the Fashion Genome, its AI fit platform, to all kinds of merchants on Shopify. Since January, the company has reportedly clocked 900 percent growth in adoption, with True Fit users accounting for as much as 27 percent of order volume on Shopify sites." Read the full article here by Adriana Lee ?? https://lnkd.in/eH9aug-W

Thrilled to be shortlisted for the UK VIP Awards 2024 in the best retail insights category! We could not have built True Fit's Fashion Genome and its insights without the great partnerships we have built along the way with brands, retailers and consumers. ? Congratulations to all that were shortlisted! We are looking forward to the 19th of June! #VIPAwards?#VendorAwards?