True Classic

We have arrived in Las Vegas. Catch us at Project Vegas, February 10-12, Booth #71209. It’s a great opportunity to explore our newest designs and chat with us face-to-face. Drop by, say hello, and let's make it happen! Have any wholesale questions? Reach out at [email protected] #Wholesale #LasVegas #TrueClassic #DTC

Our customers are the heart of everything we do. We’re incredibly proud that USA TODAY has recognized our Customer Experience team as one of the top in the US for their dedication and hard work—day in and day out, 24/7, 365 days a year. Their commitment truly sets us apart, and we’re grateful for everything they do. "This achievement reflects the dedication, hard work, and passion that every member of our team brings to providing exceptional service to our customers. We are committed to consistently improving, embracing innovation, and creating a positive, lasting impact on the experiences of those we serve. This recognition motivates us to continue pushing the boundaries of excellence in customer support." - Jordan Gesky; Senior Customer Experience Manager

Ben Yahalom sat down with Glossy and shared insights on the brand's growth from its origins in T-shirts to a multifaceted menswear brand. He discusses the evolution of True Classic’s physical retail expansion, the importance of marketing diversification, and how the brand has scaled profitably while keeping customer experience at the forefront. "As we continue to grow, we’re focusing on diversifying our marketing strategy and expanding our physical presence. It’s not just about one channel anymore – it’s about reaching customers where they are and providing them a truly exceptional experience, both online and in-store."- Ben Yahalom https://lnkd.in/guqZPd-k #D2C #Menswear

Hey Dallas! We’re headed your way! Come say hi at the Dallas Men's Show, January 25-27, Booth #508. It’s the perfect chance to check out our latest designs and chat with us in person. Feel free to reach out to schedule a time to chat or for any wholesale inquiries at [email protected]. Stop by, check us out, and let's connect! #DallasMensShow #MensClothing #Texas #Wholesale #MensApparel

Let’s just say it wasn’t all smooth sailing (hello, college dropout and a failed music career). But hey, here we are, living proof that mindset can turn the wildest ride into success.

If you or someone you know has been directly affected by the LA Fires, please reach out to Ryan Bartlett via direct message. We want to help get products to the right people in need. Let’s take care of our community, together.?

Our CEO Ben Yahalom sat down with Bloomberg to share how True Classic has grown from a small startup to a brand surpassing $400 million in just a few years. Our secret? No shortcuts—just good, honest work. We focus on three simple but powerful principles: creating high-quality clothing that fits well, offering it at an accessible price point, and meeting our customers where they are, whether that’s online or in stores. From expanding into Target stores to offering money-saving Pack options, every decision we make is rooted in what our customers want and need. And with the success you’ve helped us achieve, we’re committed to giving back—donating shirts and funds to veterans, homeless shelters, and other causes that matter to our community. This is more than business for us. It’s about creating clothes that boost confidence and giving back in ways that make a real difference. As we look to this next year, we’re excited to continue this journey with all of you. Thank you for being part of our story—we can’t wait to see where we go next. Bring it on, 2025! https://lnkd.in/ejQaWF8Y

We are now available in nearly 500 Target stores within the US. “From an overarching, strategic point of view, we just want to make amazing clothes that empower people to look and feel their best and be available wherever they may shop.” Ben Yahalom told WWD https://lnkd.in/gRTW8q6e

??Big news, True Classic fam—we’re now in nearly 500 Target stores nationwide! ?? You can now grab our Short Sleeve Crew Neck in Black, Navy, Military Green, Carbon, and White (sizes Small to 2XL) with Drive Up, Same-Day Delivery, or just walk right into your local Target. This is a huge milestone, and we couldn’t have made it happen without your support. Thanks for being part of the journey. Ryan Bartlett Target

Make your customers feel valued. Yesterday, I attended the company all-hands for True Classic, my favorite clothing company. I was able to sit on a customer panel and answer questions about my experience with TC products and meet the whole company. Major props to Ryan Bartlett, Ben Yahalom, and Adam Eisenstadt for building such a great company with an incredible customer-first culture! I was already pretty loyal before this but they now officially have a customer for life ??