True Beauty Ventures

I am deeply humbled and grateful to be recognized by WWD as one of "Beauty's Most Powerful Women Financiers" for 2024. This recognition reflects not just my journey, but the incredible support system that has empowered me throughout my career. The beauty industry continues to evolve at a remarkable pace, presenting both challenges and opportunities for those of us working at the intersection of finance and beauty. I'm privileged to stand alongside so many brilliant women who are shaping the future of beauty investment and financial leadership. Thank you to my mentors Rich Gersten and Elana Drell-Szyfer who believed in me before I fully believed in myself, to the women of True Beauty Ventures, Caroline Weintraub and Caroline Phipps, whose dedication and excellence make every achievement possible, to our incredible brand founders and executives who make all the hard work worthwhile, and to my network of female colleagues across the industry who continue to inspire me. I remain committed to driving growth, innovation, and positive transformation in the beauty space while creating pathways for the next generation of women leaders in finance. Thank you WWD for this amazing recognition and to the incredible women on this list: congratulations on your well-deserved recognition. I look forward to continuing our collective work in elevating the business of beauty! #WomenInFinance #BeautyIndustry #WWD #Leadership #WomenInBeauty ?

This looks like an amazing opportunity for emerging consumer brands!

WWD just unveiled its list of the "Greatest Hair Products of All Time", and we are thrilled to see some of our portfolio brands featured among the most iconic names in haircare! ? Crown Affair – The Dry Shampoo, an aerosol-free powder that refreshes hair and the Towel, an essential for gentle drying and healthier strands. ? K18 – The Leave-In Molecular Repair Hair Mask and Molecular Repair Oil, true game-changers in hair science. ? Moon Juice – The SuperHair Daily Hair Nutrition, bringing a holistic, inside-out approach to hair health. Seeing these brands recognized alongside industry legends is a testament to their innovation, efficacy, and impact. Congratulations to Crown Affair , K18 Hair, and Moon Juice for this incredible achievement! True Beauty Ventures is very proud to support these visionary founders and their brands on their journey. Cristina Nu?ez #beautyinvesting

Hydration with a purpose is the new frontier in supplement innovation, as highlighted by WWD. Brands are elevating the hydration supplement category by offering more than just electrolytes, incorporating wellness benefits such as stress relief, sleep support, and cognitive function. Consumers are seeking functional hydration that goes beyond basic water intake. One notable product featured is Moon Juice Magnesi-Om, a blend of three bioavailable magnesium forms designed to rebalance cells, enhance relaxation, and facilitate deep sleep. Amanda Bacon emphasizes the importance of viewing hydration as a cellular function, a concept Moon Juice embraced long before it became a widespread trend. Moon Juice, known for creating the viral Sleepy Girl Mocktail, continues to demonstrate the effectiveness and desirability of functional wellness products. The brand remains at the forefront of the evolving hydration landscape, with consumers increasingly opting for adaptogenic and nootropic-infused formulas to support holistic well-being. Kudos to Amanda and Moon Juice for spearheading this performance-oriented shift in hydration supplements! True Beauty Ventures Caroline Weintraub Cristina Nu?ez #beautyinvesting

True Beauty Ventures is so excited for this new rebrand and pricing strategy. Exciting times ahead for the BeautyStat Cosmetics team! Congrats. It turned out so good!! Cristina Nu?ez

Thrilled to see so many True Beauty Ventures' founders featured in NewBeauty's latest article on 2025 beauty trends! * Michele Gough Baril, founder of Iris&Romeo, emphasizes the importance of hybrid formulas: "The modern working woman wants simplified routines so solving for her busy lifestyle will continue to be very relevant." * Charlotte Palermino, co-founder of Dieux, highlights the significance of barrier repair: "I believe barrier repair will also remain a central focus for skin-care products, and we’ll see it expand even further." * Wende Zomnir, founder of caliray, predicts a rise in sustainable beauty: "I think we’ll see a lot more biodegradable packaging and refillable options." * Dianna Cohen, co-founder of Crown Affair Affair, foresees a focus on scalp health: "Scalp care is going to be huge. People are realizing that a healthy scalp leads to healthy hair." Thank you, NewBeauty, for showcasing the insights of our innovative founders! Cristina Nu?ez https://lnkd.in/epsgxGMs

If you are or know someone eager to learn more about the beauty investing ecosystem, please share this! We can’t wait to have an MBA intern join our team this summer in NY Rich Gersten Cristina Nu?ez Caroline Weintraub Caroline Phipps

Our hearts are heavy as we reflect on the recent tragedy in Los Angeles. This devastating event has shaken the local community, which is home to so many beauty founders, executives, and creatives who have long been a source of inspiration for our industry. In the face of heartbreak, it has been truly moving to witness the resilience and generosity of the LA community. From grassroots efforts to larger initiatives, the outpouring of support for those impacted has been extraordinary. It’s a testament to the spirit of connection and care that defines this city. At True Beauty Ventures, we are committed to standing with the community during this difficult time. Many of our portfolio brands are joining us in contributing to the relief efforts, whether through donations, fundraising campaigns, or direct support to those in need. We are proud to be part of an industry that steps up to make a difference when it matters most. To our friends and partners in LA: We see you, we support you, and we are here to help however we can. Together, we can move forward with strength and compassion. Cristina Nu?ez Caroline Weintraub Caroline Phipps

True Beauty Ventures and Beauty Independent announced their first Bridge Mentorship cohort of 2025! Three standout brands were selected for their unique value propositions and proven expertise: KJH Brand: Founded by celebrity makeup artist Katie Hughes, bringing professional artistry techniques to consumers through innovative color cosmetics. Educated Mess: Co-founded by cosmetic chemist Alex Padgett, addressing the need for science-backed skincare innovation. The brand is setting itself apart with a no-nonsense approach to information and a commitment to education and transparency. Sahajan: Led by Lisa Mattam, pioneering modern Ayurvedic skincare with proven results. Lisa, a former pharmaceutical marketing executive, created Sahajan to hold a differentiated position in the Ayurvedic skincare market by appealing to customers seeking natural ingredients and proven results. These brands were selected because they have "expert" founders with established audiences, provide innovative solutions for unmet consumer needs and built a strong organic community through education and transparency. Congratulations to the selected brands! Looking forward to their showcase on Beauty Independent's In Conversation webinar this May. Cristina Nu?ez Caroline Weintraub Caroline Phipps Jane Carlson Nader Naeymi-Rad

Hot of the Press! VC Top Predictions for CPG in 2025 ?????? 'Tis the season to publish our annual venture capital predictions in CPG. 2025 marks the?fifth year we've published annual advice for founders from many of the nation's best brand investors: Willow Growth Partners, BFG Partners, Verity Venture Partners, BrandProject LP, Lunr, Fab Co-Creation Studio Ventures, True Beauty Ventures, Coefficient Capital. This year, VCs are predicting fewer funding rounds, focus on solid fundamentals, earlier and more diverse exits beyond strategics, personalized video-driven retail, and new audiences and products at the intersection of health and wellness. Enjoy!