True Beauty Ventures was founded on the premise that in beauty, true experience and true expertise matter. We are industry specialists dedicated to scaling emerging brands exclusively in beauty and wellness. We occupy what we believe is a very underserved area of the beauty market. With over 20 years of institutional beauty investment experience, we provide much needed capital to emerging and early growth stage beauty brands. Our point of differentiation is driven by our dedicated sector focus, domain expertise and knowledge built over two decades, our extensive industry network and relationships that contribute to all aspects of the investor value chain, our combination of investing + operating experience, and the reputation, past successes, and trust we have built in this industry.
True Beauty Ventures的外部链接
This brand has come such a long way. We are very proud to be their partners. True Beauty Ventures Cristina Nu?ez
Looking at our homepage this morning and reflecting on how much the brand has evolved over the last few years. So proud of our team Elaine C. Elise Valentine Dani Allin Jordyn Casaus and our whole Crown Affair crew ??
Such a dream come true to be invited by Jessica Matlin to be a guest on Fat Mascara ?. I have been a huge fan of the show for years and could have talked to Jess for hours! Thank you so much for having me and letting me talk about all things beauty??. Loved this one! True Beauty Ventures #beauty #vc #womeninvc #investing Rich Gersten https://lnkd.in/eC9GhcKC
???Q3 2024 Beauty Deal Flow Analysis??? The latest report from?BeautyMatter?and John Cafarelli underscores the dynamic nature of Q3 deal flow in the beauty and wellness sector, revealing a blend of opportunities and challenges that are shaping the market landscape: Strong Deal Activity Despite Headwinds?– Q3 saw a?30% increase in deal volume?over Q2, with skincare and wellness brands leading, accounting for over?40% of transactions. The premium skincare and clean beauty categories continue to see strong valuations as consumer demand for quality, effective self-care remains resilient. Retail Strength Amid Brand Failures?– While major retailers reported strong beauty segment performance (notably in haircare, and fragrance), the competitive market has led to brand failures, particularly among emerging brands struggling to differentiate. This underscores the need for clear value propositions in today’s crowded marketplace. Public Market Performance Under Pressure?– Despite robust private deal activity, beauty stocks have faced challenges, with key players seeing volatile stock performance in Q3. This market reality highlights a divide: while PE growth investor interest remains strong, public market reception reflects cautious investor sentiment. Innovation and Sustainability as Key Growth Drivers?– Nearly?25% of Q3 deals?involved brands focused on sustainability or clean beauty, highlighting investor preference for brands that align with consumer values around eco-consciousness and innovation. At True Beauty Ventures, we remain committed to deploying capital thoughtfully in support of beauty brands that redefine the industry and meet consumer needs in new, compelling ways. Thank you to Beauty Matter for this comprehensive look at beauty deal flow! Cristina Nu?ez #beautyinvesting https://lnkd.in/eQHiK_WM
I love studying founders. Understanding, augmenting and supplementing the superpowers of a brand founder is a big part of our job. And something that should never be rushed. It takes time to build a strong relationship with a founder that is based on honesty, respect and trust. Some of the things I observe when assessing a founder’s superpowers include: ??♀? Brand Builder - a founder that embodies the brand DNA and critical to its development. ??♀? P&L Manager - a founder that can build and manage a strong commercial business. ??♀? Team Leader - a founder that can effectively develop, manage and lead a team. ??♀? Demand Generator - a founder that can create and cultivate community and demand. ??♀? Business Partner - a founder who values and seeks out our partnership and guidance. Grateful to have taken the stage at this year’s Beauty Connect Series in LA alongside my esteemed panelists Sonya Brown Scott Potter and Jessica Hanson moderated by the awesome Keenan Beasley. True Beauty Ventures #founderfirst #beautyinvesting Rich Gersten
Exciting news from the world of beauty and wellness! A huge congratulations to éva Goicochea and the team at maude for their incredible initiative in sponsoring a new exhibit at the Louvre. ?? This collaboration is a testament to Maude's commitment to redefining wellness and elevating the conversation around intimacy and self-care on a global stage. Aligning with such an iconic institution truly underscores Maude's visionary approach to bridging art, culture, and wellness. True Beauty Ventures Cristina Nu?ez #beautyinvesting
We are thrilled to see the incredible progress of Diarrha Ndiaye, founder of Ami Colé! At True Beauty Ventures, we are excited to partner with Diarrha as she continues to build a brand that champions clean beauty for melanin-rich skin. With Ami Colé’s recent investment from L'Oréal BOLD and its expansion into additional SEPHORA stores, we can’t wait to see the brand’s influence grow even further. This is just the beginning for a beauty movement that resonates with so many, and we’re honored to support this journey! Cristina Nu?ez Carol J. Hamilton #beautyinvesting #TrueBeautyVentures Read the article here: https://lnkd.in/eQfKN22Q
The Beauty of Venture Capital: Investing in a $590 bn?Industry ?? What makes the beauty industry such an exciting space for investment: ? Projected to hit $590B globally by 2028 ? ? A whopping $154B invested from 2020 through Q2 2022 ? ? Clean beauty is reshaping the future, with a $22B market by 2024 SWIPE to discover:? ?? Top VCs in the beauty sector?(e.g., True Beauty Ventures & Imaginary) ?? Key investments that are shaping the future? ?? Trends fueling the industry’s explosive growth I enjoyed looking into these funds and spotting some HEAVY HITTERS: ?? ?? CAVU Consumer Partners, which backed Polène Paris—who is crushing it!? ?? G9 Ventures & Forerunner, who invested in ōURA—forecasted to hit $500M in annual sales by 2024. ***? ?? Follow Suad Fakih for more insights about the industry!? ?? Repost to connect with others curious about this space!?
We are so happy to support this initiative!
Latinas in Beauty is leading the charge for more representation and support in the beauty industry, and we are proud to celebrate Margarita Arriagada for her leadership and Nadine M. Tapia for her dedication to this cause. As Margarita says, "The beauty industry has the power to influence culture—Latinas must be a part of that conversation." We are also grateful to Cristina Nu?ez for her active role in advancing this important mission. True Beauty Ventures is committed to championing diversity and inclusion and further empowering Latinas in beauty . éva Goicochea Rachel Brown Beauty Independent #LatinasInBeauty #TrueBeautyVentures
?? Exciting Investment News: True Beauty Ventures & Sofie Pavitt Face ?? We are so excited to announce our investment in Sofie Pavitt Face, a brand redefining skincare. Our relationship with Sofie grew through our Bridge Mentorship Program, where we truly got to know her vision, dedication, and expertise as a founder—qualities we knew we wanted to partner with! As Cristina Nu?ez shares, "Sofie’s passion and deep understanding of skincare truly set her apart. We’re excited to support her journey and the future of her brand." We can’t wait to see what’s next! #TrueBeautyVentures #BridgeMentorship #SofiePavittFace #beautyinvesting https://lnkd.in/eZKrJ-J9
?? The Beauty Boom: Can the Industry Sustain Its Growth? ?? McKinsey & Company's latest insights show that the beauty industry has experienced significant growth, driven by innovation and increasing consumer demand. While the outlook remains positive, maintaining this growth will require adaptability and investment in emerging trends. At True Beauty Ventures, we are deeply committed to supporting this space, partnering with brands that are shaping the future of beauty through innovation and strategic execution. We believe beauty and wellness is the most attractive segment in the broader consumer industry to invest in. Cristina Nu?ez #beautyinvesting https://lnkd.in/eFttiAyH