Trove

The holiday season is kicking off, and retailers are expecting online traffic to reach record-breaking numbers this Black Friday weekend. According to Adobe Analytics, shoppers spent $9.8 billion leading up to Black Friday in 2023 alone. As brands compete to drive customer loyalty and sales, launching a branded resale program with Trove’s Peer-to-Peer (P2P) solution can offer a strategic advantage. Here’s what you can achieve In as little as 4 weeks with on Trove’s P2P feature:? ?? Customers can list items for sale, either from their account history or direct search. ?? Listings are automatically connected to product data for on-brand browsing, allowing shoppers to browse a fully branded site.? ?? Sellers can access full automated guidance throughout, from pricing to photos to order fulfillment. The results speak for themselves: Trove’s partners have seen 40-60% of resale customers being new-to-brand. Ready to learn more? Visit https://trove.com/ or message us on LinkedIn for more information. #TroveRecommerce? #ResaleInnovation

It’s that time of year again. While shopping moments like Black Friday and Cyber Monday have become associated with deep discounts, these retail holidays often encourage overconsumption, with many purchases ultimately ending up in landfills. Whether you’re planning to treat yourself or shop for others, Trove encourages you to take a more sustainable approach this year, whether that’s shopping at secondhand marketplaces or branded resale sites. In fact, nearly 60% of consumers report that they’re considering giving a used item as a gift, and around 70% say they’d be happy to receive one. For customers interested in this alternative or brands looking for inspiration to improve their circularity goals, Trove partner REI’s annual Black Friday tradition, “Opt Outside”, sets a simple, but powerful example. Since 2015, the outdoor retailer has shut its doors on the busiest shopping day of the year and invited everyone to spend time outside instead. What started as a way to improve their employee experience has since prompted many other retailers to rethink their approach to the holiday shopping season. At Trove, we’re proud to support impactful initiatives one step at a time. Read more about how our partners like REI are imagining a more circular economy through branded resale at: https://lnkd.in/epSwSf9T #TrovePartner #HolidayResale #CircularFashion

Earlier this week, Trove attended the Outdoor Industry Association’s sold-out Catalyst Conference in Seattle. The event brought together sustainability experts and industry leaders committed to protecting the people and places touched by today’s products, including Trove partner REI, whose CEO Eric Artz spoke on the pivotal role the outdoor industry plays in driving global sustainability. Key takeaways:? ?? Brands are getting ahead of the curve on compliance: Momentum continues to build with sustainability-focused regulations, both in the US and abroad. Brands are working to solve compliance issues ahead of new requirements and adopting new technologies to lower their emissions and supply chain footprint.? ?? Hitting targets will require action across the value chain: Achieving compliance targets and broader sustainability goals will require close collaboration and clearly defined program goals between manufacturers, suppliers, and the brands themselves.? ?? The outdoor category is positioned to make an outsized impact: Because of its market size – over $1 trillion dollars in the US alone – and emphasis on durable, high-quality goods, the outdoor category is uniquely positioned to drive emissions impact. A recent study by Trove and Worldly found that outdoor brands with circularity programs stand to lower emissions by 15%-16% annually. We're excited to implement these insights with our outdoor apparel partners to drive meaningful change! #TrovePartner #Sustainability #OutdoorIndustry #Conference? ?

The holiday season can account for as much as 20 to 30% of a retailer’s annual sales. For brands looking to tap into an unexpected customer acquisition channel during this time, launching a peer-to-peer resale program may be the answer. By embracing P2P listings, brands can better their circular impact while addressing the 73% of consumers who are now considering sustainability a major factor when making their holiday purchases, according to IBM. How does it work? With Trove-powered programs:? ?? Customers themselves can list items for sale, either from their account history or direct search. ?? Shoppers can then browse a fully branded site, as listings are automatically connected to their catalogs.? ?? Sellers are ensured guidance throughout the process, on questions like pricing to photos to order fulfillment. In as little as four weeks, brands can then embrace resale as part of their overall retail strategy – just in time for the holiday season. #TroveRecommerce #SustainableRetail #HolidayShopping

In 2022, the outdoor clothing market was valued at approximately $34.8 billion, with forecasts projecting growth to over $45 billion by 2027. With outdoor apparel partners like Arc'teryx Equipment and REI, we’re excited to attend the Outdoor Industry Association’s Catalyst Conference on November 13th in Seattle. We look forward to engaging in conversations at the intersection of sustainability and outdoor innovation. We can’t wait to meet with leaders addressing today’s pressing issues while charting a sustainable course for the future of the outdoor industry. Interested in connecting with Trove while you’re on the ground? Reach out to [email protected] to get in touch. https://lnkd.in/gC8PwKQw #sustainability #outdoorindustry #conference

Resale-as-a-Service (RaaS) has been transforming retail since 2017, enabling brands to build their own resale models and capitalize on the growing secondhand market. While many brands have already embraced this trend, new legislation makes early adoption increasingly crucial for the industry. The takeaway? Resale isn't just trending—it's becoming a business necessity. With enough clothes currently existing to dress the next six generations, brands are strategically positioning themselves for a more circular future. In a conversation with RESET - Digital for Good's Kezia Rice, Trove COO Jamin Nieri emphasized that "resale is no longer a 'nice to have'—it's a must-have to engage with consumers." As brands recognize the profit potential in resale, Nieri notes an encouraging ripple effect: companies are now focusing on producing higher-quality products that last longer. Trove's partnerships have already made a significant impact, diverting over 200,000 kg of waste from landfills in 2023 alone. The company continues to serve as a comprehensive solution for partners looking to capitalize on the resale boom. Read more about Nieri's insights in RESET.org's full article: https://lnkd.in/dFUk5vGY #TroveRecommerce #ResaleInnovation #CircularEconomy #Sustainability #RetailTech

Holiday travel season is kicking off soon. As consumers gear up for one of the busiest travel periods of the year, the luggage industry will be focused on winning over the new generation of consumers looking to refresh their travel essentials. With the global luggage sector growing at a rate of 7.4% annually, how can consumers differentiate from all the legacy brands when it comes to style and functionality? For consumers interested in shopping for style and functionality, we encourage them to check out the selection at BéIS’ resale program, Second BéIS, which launched in partnership with Trove earlier this month. At Second BéIS, customers can access gently used best-selling products, including weekenders, rollers, backpacks, and commuter totes/duffles, through a seamless e-commerce experience. With mixed-cart functionality included in the shopping experience, customers can combine new and used products in a single checkout to see what works best for them. Traveling smart doesn’t mean traveling out of style. By shopping preloved selections, consumers can have a new access point to leading brands like BEIS, while investing in pieces that will last for seasons to come. Take a look at how Second BéIS is ensuring all of their bags keep traveling at https://lnkd.in/eH-gAM8i #TrovePartner #SustainableRetail #SustainableTravel

Up next for Trove’s team spotlight is Wilson Griffin, Vice President of Business Development! Wilson joined Trove in August 2024 following the company’s acquisition of Recurate. Formerly CEO of Recurate, Wilson built his career in tech and sustainability spanning the NGO sector, corporate sustainability, and entrepreneurship. Prior to that, Wilson worked in Sustainable Innovation at Gap Inc., managing a portfolio of programs including sustainable business model development, renewable energy procurement, supply chain efficiency, and waste reduction. When Recurate merged with Trove, Wilson was most excited about:? ?? Offering existing and future partners a one-stop shop with the best-in-class resale solutions ?? Accelerating the resale space by developing a breadth of resale models and program design ?? Integrating Recurate’s peer-to-peer expertise, operational network, and Shopify integrations with Trove’s market-leading resale capabilities, including store trade-ins, digital trade-ins, returns processing, non-new inventory management, and resale site building and management Trove is thrilled to have Wilson onboard as we further our mission to make branded resale more accessible and easier to launch and scale for brands! #TroveTeam #TroveRecommerce?

Today, Trove introduced the Resale Plugin, a first-of-its-kind tool that seamlessly integrates pre-owned items into existing ecommerce platforms with as little as one line of code. The Resale Plugin offers brands a range of powerful features: ? Smart Inventory Control: This feature seamlessly integrates pre-owned items with new product offerings, complementing, rather than competing with, new collections. It provides an ideal solution to offer past-season products or fill inventory gaps. ? Flexible Placement: The plugin allows brands to embed pre-owned items on product-detail pages, landing pages, or any other site location. This gives brands full control over where resale inventory is showcased. ? Quick Deployment: Brands can deploy the system in just two weeks using minimal technical resources.? ? Cross-Platform Compatibility: The plugin is compatible with major ecommerce platforms, including Shopify, Salesforce Commerce Cloud, and BigCommerce. It is fully customizable to match any brand's design. We’re excited to bring this to market, with our partner Patagonia being the first to adopt the Resale Plugin to advance its Worn Wear program. Patagonia demonstrates how brands can grow while minimizing carbon emissions by seamlessly integrating pre-loved items alongside new products. To read more about Patagonia’s approach and how Trove’s Resale Plugin provides a low-barrier solution for brands of all sizes to integrate resale into their offering, see: https://lnkd.in/eUbgUgwF Thank you to Sourcing Journal’s Alex Harrell for covering! #TrovePartner #TroveRecommerce #SustainableRetail

In 2023, apparel resale in the United States grew seven times the rate of the broader retail industry. Today, there are over 25,000 physical resale stores in the United States, and secondhand apparel sales increased about 11 percent in 2023 from the year before. While digital sites have increased consumer accessibility to shopping secondhand, physical stores are driving shoppers who enjoy the experience of browsing in-person even for resale. Brick-and-mortar locations remain crucial to the resale business model, allowing customers to inspect, try on, and fall in love with pre-loved treasures firsthand. The evidence is in our partners and other industry leaders – for example,? ?? REI’s expanded its longstanding in-store used-merchandise section, now taking the form of two stand-alone “Re/Supply” stores that sell exclusively secondhand items. (https://lnkd.in/es9c6Xic) ?? Arc'teryx Equipment's new NYC Broadway store debuted in-store ReGEAR sales, offering refurbished current and vintage items restored to like-new condition. (https://lnkd.in/e4msT8v7) When designing your business’ resale program, utilizing features like store trade-ins or on-site operations can offer opportunities to drive foot traffic and optimize revenue growth. By offering in-store shopping experiences for secondhand items, customer retention and acquisition efforts are also maximized. At Trove, we believe flexibility is key to developing a resale program. For partners who value in-store engagement with their customers, our team is here to help make that happen with our in-store resale technology. #TroveRecommerce?