Trove Brands

Feeling incredibly proud of Owala’s “A Thirst of its Kind” event last weekend in San Antonio. ?? It’s hugely rewarding to see an idea evolve from a brainstorm just a few months ago into a stunt to unveil our two biggest innovations to date—the FreeSip Sway and FreeSip Tumbler—that brought out thousands of Texans, generated several viral social moments, and was the first of its kind event at the historic Pearl. A massive thank you to our team as well as our partners at Peak End Creative and CAT/ALINA Productions. I’ve never seen a group hustle harder and work to make miracles happen to bring this activation to life. I consider myself lucky to work alongside some of the best at what they do and witness how they bring scribbled lines on a whiteboard into real life. Thanks to all who came out and supported the team. I can’t wait for the rest of the world to see what else we’ve planned for this year.

??: https://lnkd.in/geVnvpAK In honor of National Nurses Week in May, Owala partnered with Clove, a sneaker brand dedicated to serving healthcare workers, to create a limited-edition self-care collection. Thoughtfully choosing mission-driven partners can allow brands to deeply connect with their target audience and see unmatched results. In this case, Owala’s campaign generated over 1 million impressions in one week. ???: Izzy Howell Trove Brands

2024 Q AWARDS MARKETER OF THE YEAR - Owala, Trove Brands ?? Owala is like the friendliest kid in the school — the one who radiates sunshine, gives smiles freely and makes every person feel important. “So much of what we want Owala to stand for is inclusivity and self-expression,” says Michael Sorensen, CEO. “We want to be the brand that says, ‘Come join the party!’” Three years strong and skyrocketing in a highly-saturated market, Owala is redefining the concept of water bottles. Perhaps this is why TIME listed Owala’s FreeSip bottle as one of the 2023 Best Inventions, or why The New York Times predicted the brand as the new water-bottle king on the horizon, or why, according to Circana’s retail sales reports, Owala is now the No. 1 water bottle brand in the nation. The brand message is resonating, and the bottles are selling. “Owala’s aim is to amplify and celebrate all that makes you you,” Michael says. “We wanted our brand to be focused on color and self-expression, and not taking ourselves or life too seriously. That has ended up being a core reason for Owala’s meteoric success.” We’ll FreeSip to that. Read the full story here: https://lnkd.in/gsWPaS8R #owala #blenderbottle #trovebrands #marketeroftheyear #waterbottles #marketing #utahvalleybusiness #utahbusiness #siliconslopes #peopleofsiliconslopes #marketingadvice