TRO

What’s the secret to crafting the ultimate sustainable event? Collaboration?? Our Sustainability Champion, Peter Trapnell, recently shared his thoughts with M&IT on the evolving client expectations in the world of sustainability. “It lies in collective problem-solving: from aligning with like-minded suppliers to considering long-term impacts for every element we design. Agencies play a crucial role here, acting as mediators who can expertly balance these competing priorities," he says. Read the feature, here: https://lnkd.in/e5Te9_Vv #experientialmarketing #sustainability #impact Paul Harvey Holly Patrick

Brands + fans: the perfect power couple ?? Next week, we’re delighted to be joining The Institute of Promotional Marketing (IPM)’s webinar around ‘The Art & Science of Brand Partnerships’, where our Head of Growth, Rob O'Siochain, will showcase how we created shared experiences for sport fans with iconic brands like BMW Group, PepsiCo and Just Eat Takeaway.com, all centred around participation and play. Will you be tuning in? Sign up here ?? https://lnkd.in/ej2CHaJf #experientialmarketing #brands #fans #partnerships #webinar Harry Kelf Emma Kirk

Are you ready to be a changemaker and help shape the future of Britain? We’re proud delivery partners of the Anthropy UK national gathering, which offers leaders a unique opportunity to spark innovation and foster fresh thinking. As we gear up for the 2025 event at the iconic Eden Project in March, we’d love for as many of our partners and collaborators as possible to join us. For more information and tickets, click here: https://lnkd.in/eUrkfgUd #experientialmarketing #anthropy #sustainability #people #planet Lucy Knill FRSA John O’Brien MBE 'Anthropist' Marina Lunn

Best in class – it’s not just what we do, it’s who we are. Delivering exceptional client service is a non-negotiable for us. Introducing The Relationship Rating: an independent measure of client sentiment towards their agencies. We continuously track this, and we’re thrilled to announce that our latest score is an impressive 9/10 – 12% higher than the industry norm. Looking for an agency that's strongly trusted and recommended? Look no further ?? #experientialmarketing #clientservice #measurement

Creative blocks and light bulb moments, we’ve all had them. But how exactly do we get from one to the other???? “A change of surroundings presents new perspectives and visual stimuli, which?runs a hot comb?through the tangled part of my mind that’s in a creative rut.” Our new Associate Creative Director, Phil Jeffery, shared his tips and tricks for getting unstuck with LBBonline - Little Black Book. Read his thoughts here ?? https://lnkd.in/erxkVB73 #experientialmarketing #creative #thoughtleadership #creativity Tará McKerr

MIC ON ?? We were thrilled to be at Event Sustainability Live today, sharing our sustainability knowledge with the industry’s brightest. Did you catch our Creative Services Director, Peter Trapnell, live at the ESL Main Stage, talking all things event legacy? Go Pete! ?? #experientialmarketing #sustainability #collaboration Meg Strahle Carina Jandt Camilla Marcus-Dew - PIEMA - Reframing 'Business' ??

TRO ?? Omniwomen Connect? We recently had the pleasure of reuniting with our friends at Omniwomen during their London Connect event. It was wonderful to catch up with individuals across the wider Omnicom network and delve into meaningful conversations about the significance of women in leadership.? We can’t wait for the next gathering! ? #experientialmarketing #omnicom #collaboration #leadership #networking?Alice Holden-Brown Charlie L. Harriet Bullen Emma Daynes

Destination: Dalston ?? New business is the lifeblood of agencies, so yesterday we brought together our next generation of talent (in a pretty cool location) for an immersive pitchcraft experience. From nailing the strategy and concept, to crafting compelling stories, there’s so much that goes into a successful pitch. Now, it’s over to our TRO’ers for two exciting weeks of planning and preparation before the big presentation ?? #experientialmarketing #pitching #training #people #culture

Supercharging strategy ? Our very own Charlie L. recently sat down with LBBonline - Little Black Book to discuss what makes strategy so special and why harnessing human insight is more important than ever. “People and connections are our strongest assets, and it is always inspiring to hear from the perspective of others. I always reach out to friends who are either fans/users of work in the category, and ask what they would change if they could wave a magic wand. These conversations always lead me down unexpected rabbit holes that add sparks to the process and work.” So, how can brands find clarity in the chaos and unlock more integrated, people-driven ideas? Read her full blog, here: https://lnkd.in/eqVWTa5A #experientialmarketing #strategy #planning #blog

New TRO’er alert ?? We’re excited to welcome Phil Jeffery to the team as our new Associate Creative Director?? With over a decade of creative experience under his belt, Phil joins us after making his mark at Anomaly as a Senior Copywriter/Creative. Known for his exceptional innovative thinking and prose, he has spearheaded creative efforts across a wide range of projects, from 360 campaigns to OOH/AR experiences and even major film releases. “I'm honoured to be joining TRO at the start of what feels like an exciting time for the agency. This is a new challenge that’ll chuck me outside of my comfort zone in the best way, so I can’t wait to get going and help bring new ideas to life with this talented team.” Welcome aboard, Phil! We can’t wait to see the impact you’ll make?? #experientialmarketing #people #culture #newstarter