??Is it Possible to redefine Brand Suitability for Podcasting? ??? Our very own SVP of Podcast Strategy, Sharon Taylor has shared her expertise in a very insightful article all about changing the discourse in brand suitability for podcasts. Rather than applying a one-size-fits-all approach, Sharon highlights the importance of context-driven suitability frameworks tailored to the medium’s unique storytelling dynamics and audience engagement. As audio content creators offer such rich, diverse content, the opportunity lies in aligning brand values authentically with the right creators and topics—not just playing it safe. There’s an urgency in true collaboration between brands and advertisers, as it’s crucial they understand the need to shift from risk avoidance to value alignment, embracing the power of meaningful connections with highly engaged listeners. This is a must-read for anyone navigating podcast advertising in today’s landscape! ?? #podcast #podcasting #brandsuitability https://bit.ly/4eJMoCg
Triton Digital
软件开发
New York，New York 11,069 位关注者
The global technology and services provider to the digital audio, podcast, and broadcast radio industries.
关于我们
Triton Digital? is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics?, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.? For more information, visit?www.TritonDigital.com. Nous sommes le leader mondial en matière de technologie et de services de streaming audio et de podcast. Nous opérons dans plus de 80 pays et nous fournissons une technologie innovante permettant aux diffuseurs, aux podcasteurs et aux services de musique en ligne de développer leur audience, de maximiser leurs revenus et de rationaliser leurs opérations. Avec une intégrité, une excellence, un travail d'équipe et une responsabilité sans précédent, Triton reste déterminé à connecter l'audio, le public et les annonceurs pour alimenter en permanence la croissance de l'industrie mondiale en ligne. Pour plus d'informations, visitez?www.TritonDigital.com.
- 网站
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https://www.tritondigital.com
Triton Digital的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- New York，New York
- 类型
- 私人持股
地点
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主要
获取路线
1350 Broadway
#1930
US，New York，New York，10018
Triton Digital员工
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John Rosso
President & CEO at Triton Digital
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Jean-Luc Wasmer
VP, Architecture & Partnerships at Triton Digital
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Mattia Verzella
VP Programmatic Partnerships @ Triton Digital | New Business Development & Audio Programmatic Advertising Solutions
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Daniel Karlsson
VP Market Development EMEA & Global Strategy
动态
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BBC Studios is taking global audio to new heights with Triton Digital! ?? By leveraging Triton’s Audio Marketplace, the BBC’s iconic audio inventory will connect with international advertisers like never before. From premium originals to deep listener insights, this partnership is all about driving innovation and global growth. Discover how Triton Digital is helping publishers scale worldwide: https://hubs.ly/Q02YVdJC0 #TritonDigital #BBCStudios #AudioAdvertising
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??? What goes into building a platform that powers seamless digital audio experiences? Louis-Alexandre Bergeron, Lead Platform Engineer at Triton Digital, shares his insights straight from the Red Hat Summit! From robust engineering approaches to powering industry-leading digital audio solutions, this interview gives a front-row seat to the tech behind Triton Digital. ?? Watch the full conversation: https://hubs.ly/Q02WGtFj0 #AudioInnovation #TritonDigital #TechInsights #DigitalAudio #RedHatSummit
Inside Triton Digital's Technology: Louis-Alexandre Bergeron at Red Hat Summit
https://www.youtube.com/
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?? The U.S. Podcast Ranker for October 2024 is now available, check out the Top Networks and Podcasts! View the full report here: https://hubs.ly/Q02YV4NR0 #PodcastReports
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Gain insights into the most downloaded podcasts in Canada including the top Canada originated English-language and French-language podcasts and the top networks. ?? The October 2024 Triton Podcast Ranker is live! https://hubs.ly/Q02YV2Sm0 #CanadaPodcasts
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?? Now available: The October 2024 Latin America Podcast Ranker! View the report for insights into the Top 100 #podcasts in the region. https://hubs.ly/Q02YP-140
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?? Exciting news! BBC Studios has partnered with Triton Digital to scale its global audio growth outside the UK! ?? This collaboration brings BBC Studios’ world-class audio content—spanning news, entertainment, drama, and more—to Triton’s Audio Marketplace. With access to cutting-edge ad technology and audience insights, BBC Studios is primed to reach new listeners and create new opportunities for advertisers. Stay tuned for more updates, and read the full release here: https://hubs.ly/Q02YV4F80 #DigitalAudio #PodcastAdvertising #GlobalGrowth
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Exciting developments in audience analytics! Triton Digital’s Podcast Metrics Demos+ has expanded to the Netherlands, offering deeper demographic data and insights for podcast publishers and advertisers. With over 100 key audience characteristics, Demos+ enables informed decision-making to improve content strategy and ad targeting. See how this can transform your approach: https://hubs.ly/Q02Ycdfx0 #PodcastMetrics #AudienceInsights #NetherlandsPodcasting #TritonDigital
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The Netherlands Streaming Ranker for October 2024 is now available. View the full report here: https://hubs.ly/Q02YK7Lr0 #theNetherlands
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?Last week, Triton Digital attended the International Radio Congress in Barcelona! The event brought together industry leaders for two days filled with insightful radio and podcast discussions, all capped off with a celebration of the 100th anniversary of Cadena SER, Spain’s top talk radio station. A big thank you to everyone who joined us for this memorable gathering – your passion for the future of audio is what drives this industry forward! #RadioCongress #Podcasting #AudioInnovation
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