Trippant

Happy Wednesday! It's here... All you need is 3mins to get up to speed. Take a quick look at this week's edition of the Story Board, for some inspiration on the meaning of life (in five simple words) and stories from around sport, tech, media and beyond, including the gold laying beneath the Arctic, the IOC's new beer deal, and what Sepp's saying!

This week we look at some of the bigger stories breaking, including SURJ Sports Investment's stake in DAZN, Real Madrid potential move abroad, Tennis' Sinners, and Meta's 50,000km underwater cable project. Oh, also, we've added some timely long reads and #inspiration... all wrapped up in short sharp snippets, for busy people, just like you! Take a look and subscribe if you have't already! The #Story #Board #newsletter

Some have it locked in before they begin, others (maybe most), make it up as they go. And tweaks here and there are 100% fine. But in an increasingly competitive market where #differentiation becomes vital, setting the terms for your #vision, the why, is a critical consideration for any business. This week, we looked at a few key elements to consider for those looking for a North Star, or a revamp: ?? Why Communication Requires Discipline ?? Defining Your Identity and Vision ?? Tailoring Messaging to Your Brand ? Lessons from Sport and Entertainment As a company grows, its messaging challenges become more complex. Yet if it can keep its mission in plain sight, its audience will see things just as clearly. Link in comments ??

#Subscribe the the Story Board, you wont regret it! This week, we dive into the big #tech, #sports, #media, and sustainability stories, everything from Musk's attempt to take control of OpenAI to the Super Bowl's growing role as a US export. ?? Did you know, the NFL is the fastest-growing sport in the U.K?! Also this week, Spain flexed its muscle as Europe's fastest growing economy and Civilization 7 hit the virtual shelves for the first time in 9 years. Enjoy!

Thanks for the kind words Loren Renton! Much love to you and the Pickstar crew! So if you're reading this and are looking for an #honest #passionate and #capable team to help elevate your brand, get others talking about you, and building your commercial narrative... "Give Trippant a go"!

It's not a policy or anything... but we only seem to work with #superbowl Champs! A HUGE congrats from the Trippant team goes out to Philadelphia Eagles!!! #GoBirds?? ?? #FlyEaglesFly #SuperBowlChamps

It's one thing telling everyone how great you are, it's another to have your clients say it for you! In truth, this is thanks to everyone that's supported us over the last 5 years or so, including some exceptional talent around the word. Thanks to you all, past and present! Joe Nelson, Jackie Helliker, Dan Tunna, Serena Thynne, Adam Kelly, Eoin Connolly, Penny Maltby-Payne, Mott Carter, Samantha Peliza, Jamie Hopkins, Tom Scott. Our clients and now Trustpilot says were "#Excellent"! ???? https://lnkd.in/ePeTZZgm #reviews

This week's Trippant Story Board is now live! Subscribe today to get this new weekly toolkit for leaders who want to be in the know straight into you inbox. ?? This week we looked to cut through the noise and present the best snippets from all the Tariff chat, some great pieces in there from the likes of Erin Hale and Susan Stone. ?? Also we look at the TRACAB & EA SPORTS deal(!), share Emma Roth's awesome piece on NASCAR's new tech for fans, as well as Toni Cowan-Brown take on the billion dollar brand shift ahead of the 2025 F1 season. ?? For those wanting to look a little smarter, we also share more pearls of wisdom from the great Rory Sutherland, as well as three longer reads including this month's seven planet alignment and what it means fo science, as well as the science behind our veracious appetite for dopamine. Go get it!

It's the people you work with that make the real difference - thank you so much Melissa Lawton, Chief Content Officer at the unreal, SailGP, for these kind words. The pleasure is all ours! ??

Paramount and Nielsen signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms and new Nielsen services as part of the agreement. Read more in the press release here! https://bit.ly/4goZBRZ