TripleLift

Nous sommes ravis de renforcer notre présence en Europe avec l’arrivée de notre première Country Manager en France : Prune Nouvion. Pour en savoir plus sur notre stratégie de développement en France, découvrez ci-dessous une interview de notre CRO, Ed Dinichert. We're excited to increase our presence in Europe with the addition of our first country manager for France, Prune Nouvion. Learn more about our development strategy in France in the article below from our CRO, Ed Dinichert. https://lnkd.in/gwp9a-VA #adtech #digitaladvertising #digitalmarketing

At this year's IAB Connected Commerce Conference, industry leaders across retailers, agencies, and brands discussed the future of the retail media landscape. The focus was clear: putting the customer first while driving innovation. Read our latest?blog post, authored by Caroline Gosnear, Senior Product Marketing Manager, for more on the challenges, trends, and opportunities in retail media discussed at the event. #retailmedia #adtech #digitaladvertising #firstpartydata #contextualtargeting https://lnkd.in/gsthrcWv

Digital advertising can be a roller coaster ride—and not the fun kind. Thankfully, TripleLift was there to help increase the efficiency of a European-based amusement park brand's video campaign.? Leveraging our Online Video formats and proprietary targeting technology, this brand saw a 14% more efficient Cost Per Completed View and an 11% more efficient Cost Per Impression. See the case study for more details. https://hubs.li/Q02RVgYD0 #adtech #onlinevideo #digitalmarketing #digitaladvertising #firstpartydata

In CTV advertising, combining innovation with traditional formats is the key to unlocking a better ad experience and increased engagement. In fact, a recent study shows that combining TripleLift’s High Impact CTV with Standard CTV Spots results in a 33% increase in unaided awareness. ?? ?? ? TripleLift's Rachel LaMura recently spoke with Beet.TV about the streaming landscape, covering challenges advertisers face, the link between CTV and other types of?media, and more. Full interview here ?? https://hubs.li/Q02RT9RS0 #ctv #adtech #streaming #digitaladvertising

Our new report, The New Age of Data, explores industry perceptions and challenges across the addressability landscape. Some highlights from the report include: ?? Marketers indicated an increased trust in big tech, showing more than 2x the average increase in trust since 2021. ?? 61% of Marketers had a positive response following Google's delay in third-party cookie deprecation to provide more time to test new data solutions. ? 96% of Marketers agree that the future of programmatic advertising will open up new opportunities for success. ??? Press Release --> https://hubs.li/Q02RL0VH0 ?? Full Report --> https://hubs.li/Q02RLjq70 #adtech #digitalmarketing #digitaladvertising #research

Going to Amazon unBoxed? We'd love to see you there! Book a meeting with us to learn how TripleLift’s creative technology is powering Amazon Ads Native Responsive eCommerce Creative across our publisher network, as part of TripleLift’s Adaptive Commerce Solutions. ?? https://hubs.li/Q02RGZ2m0 #amazonunboxed #amazonads #adtech #creativetech #retailmedia #digitalmarketing

Jennifer Lee has been a critical member of the TripleLift team for more than ten years. Today, we are excited to announce her promotion to the position of Chief Customer Officer, where she will oversee all offerings related to customers and clients. ???? Read the full announcement here ?? https://hubs.li/Q02RcKG_0 #adtech #nativeadvertising #ctvadvertising #retailmedia #digitaladvertising #customersuccess

Retail media and CTV are now leading the direction of the industry—and our prediction is that they will converge in ways that many never anticipated. Ed Dinichert, TripleLift's CRO, shares his views on the benefits of putting together the best of retail media and CTV in this Digiday byline. https://lnkd.in/gWxyqiA9 #adtech #retailmedia #ctv #digitalmarketing

“With the emergence of programmatic, this industry has been obsessed with optimization, but creative can give a new leverage right at the time where AI and Gen AI are popping up”. Ed Dinichert, TripleLift. Stay tuned for our full highlights video coming soon. #DMEXCO

The TripleLift team is expanding! ?? ?? We're so excited to welcome this amazing group of industry leaders: Ron Lissack, EVP of Technology Frazer Locke, SVP of International Sales Prune Nouvion, Country Manager,?France Richard Ottoy, Country Manager,?UK Sofia Rabellino, SVP of Business Development For more information on these new TripleLifters, check out this press release. ? https://hubs.li/Q02QDdpR0