Our team had a blast at the Roku offices in New York today ?? From diving deep into our dynamic partnership to arming teams across sales, product, and marketing with strategic CTV insights, Roku’s Partner Day was a huge success. ???? We can’t wait to continue collaborating, pushing boundaries, and see what we’ll accomplish next. Thanks for having us, Team Roku! #CTV #AdTech #TheCreativeSSP #Streaming #DigitalAdvertising
TripleLift
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New York，New York 65,311 ä½å…³æ³¨è€…
TripleLift is a digital advertising platform at the intersection of creative and media.
关于我们
TripleLift is the Creative SSP that transforms digital advertising through creative technology and innovative ad formats. We help publishers, advertisers, and agencies achieve measurable outcomes while enhancing user experiences. Discover how we bring creativity and results together.
- 网站
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https://www.triplelift.com
TripleLift的外部链接
- 所属行业
- 广告æœåŠ¡
- 规模
- 201-500 人
- 总部
- New York，New York
- 类型
- ç§äººæŒè‚¡
- 创立
- 2012
- 领域
- native advertisingã€in-feed advertisingã€programmatic advertisingã€OTTã€connected TVå’Œadvertising technology
地点
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主è¦
获å–路线
53 23rd Street
12th Floor
US，New York，New York，10010
TripleLift员工
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The ad tech industry experienced a 73% rise in deal volume in 2024. Could this indicate a robust market and potential IPO activity for 2025? Check out this article in Didigay to hear what industry leaders, including our CEO, Dave Helmreich, have to say.? #AdTech #DigitalMarketing #DigitalMedia #Marketing #Advertising
According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year. Specifically, the ad tech sector saw a notable 73% rise in deal volume during this period, and per the Q1 deal flow this year, that trend looks set to continue. Some have even tipped a return of initial public offerings in the space in 2025. But what kind of mergers and acquisitions will keep corporate development execs busy in the coming months: distressed exits or frothy returns, and who will be in market? ?? Read the full story here: https://lnkd.in/ek-CH6Qb In this piece by Ronan Shields, we speak to Dave Helmreich of TripleLift, and Brian Andersen of Atlas Technology Group LLC.
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49% of live sports streamers consider advertising an important part of the viewing experience. ?? ?? With CTV rapidly evolving, sports fans are changing the game for advertisers—but not all ads are created equal. According to?Bill McLaughlin, VP of CTV Sales at TripleLift, the key to success in sports streaming is creative optimization, ensuring ads enhance the fan experience rather than disrupt it. ?? Are advertisers keeping up with how fans consume live sports today? Let’s discuss in the comments. ?? Heading to Miami for POSSIBLE? Connect with Bill to chat about the future of CTV + live sports advertising—schedule a meeting here:?https://lnkd.in/gS2zhbSy #CTV?#DigitalAdvertising?#TheCreativeSSP #SportsAdvertising #SportsStreaming
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Did you know that advertisers will spend more than $62 billion on retail media in 2025? If you want to get in on this growing space and you're headed to Advertising Week Europe, don't miss Retail Media 2.0: How Creative Technology is Driving Engagement and Performance. This session features TripleLift's Head of International Sales, Frazer Locke, and RVP, Demand Sales, Northern Europe, Rob Ishag, along with Amazon's Head of UK AdTech Sales, Katie Field, and Stackline's Associate Director, Professional Services, Amr Hamad. Ready to discover how to leverage creative technology to access new, high-impact retail media formats that transcend standard placements? We'll see you there! #AWEurope25 #AdTech #TheCreativeSSP #RetailMedia https://lnkd.in/gh4AyVHm
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90 million U.S. viewers will stream a sports event at least once a month in 2025—an increase of 33 million since 2021.??? ?? ?? What does this mean for advertisers like you? It's a massive opportunity to connect with fans where they're actually watching. These aren't just any viewers, they're engaged, diverse, and ready to be impressed by brands that get it. Game on! How is your team planning to capitalize on live sports? Let us know in the comments! #LiveSports #Streaming #CTV #CTVAdvertising #ProgrammaticAdvertising #TheCreativeSSP
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Our CEO, Dave Helmreich, and CRO, Ed Dinichert, recently traveled to France to catch up with our fabulous French TripleLifters, clients, and partners. ???? As a global company, these opportunities for face-to-face connection are critical to creating a positive and collaborative culture that allows us to continue innovating and driving results for our clients. The energy was amazing, and we can't wait for the next one! #TheCreativeSSP #DigitalAdvertising #AdTech #Culture #Leadership?
We were delighted to welcome in our Paris office our new CEO Dave Helmreich & CRO Ed Dinichert and hear their vision on the future of TripleLift business as well spending valuable time with our dear clients, partners and agencies. Really exciting times ahead of us with both #retail media #CTV. Go Go TripleLift Team France ?? ?? ?? cc: Dave Helmreich Ed Dinichert Frazer Locke Kieran Lamard Marie Mayssaa El Koussa Alexandra Watenberg Delphine Majoie Safaa Norredine Chriss Rombhot Frédéric SOLVIT Alain Geftman Julien Gardès Manon CLERY Espérance Lacassagne
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70% of your campaign performance comes down to creative. Are you making the most of it? ?? ?? TripleLift is headed to Miami for POSSIBLE 2025 to talk about how better creative leads to better business outcomes—across CTV, Retail Media, and beyond. We have a great team going. Here's how you can connect with us: ?? Schedule a Meeting at Soho House ??? Table talks ?? Hosted Meetings Let’s connect at?#POSSIBLE2025! Check out our landing page for all the details. ??? https://lnkd.in/gS2zhbSy #AdTech #DigitalAdvertising #TheCreativeSSP #CTV #RetailMedia #ProgrammaticAdvertising #NativeAdvertising
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Did you know 71% of retailers offering off-site advertising say it's essential to their retail media strategy? ???? Yet, for some advertisers, taking advantage of this emerging space still comes with challenges. Looking for help navigating the new world of retail media? We've got you covered. Our experts are always around and ready to share their insights. #RetailMedia #DigitalAdvertising #CreativeTech #TheCreativeSSP
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We're back and celebrating another amazing woman who makes TripleLift such a special company. ?? As a leader of TripleLift's Women's Initiative Network (WIN), Sales Director, CTV, Ashley Easteadt, is dedicated to creating an inclusive space where women can share knowledge and achievements. We asked Ashley what advice she would give women looking to advance in the ad tech industry. Check out her insights below. #WomensHistoryMonth #WomenInAdTech #TripleLift
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#MondayMotivation from CES 2025! We're taking a moment to revisit this industry roundup featuring our fabulous CMO Meredith Brace. Though CES is now in our rearview mirror, hearing these thought leaders'?enthusiasm for connecting and exploring innovations in AdTech gives us exactly the kind of energy we need to kick off the week. ?? ?? #TheCreativeSSP #AdTech #ProgrammaticAdvertising?
?? Co-Founder/Lead Analyst, TVREV, ?? Author, "Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry", ??Keynote Speaker
In our second "Vox Pop" video from CES, we asked some more of our TVREV Thought Leaders Circle members and select friends of TVREV to tell us their favorite thing about #CES ??? Evan Shapīro, ESHAP focused on the magical causeway between the Aria and the Cosmo and all of the people he's known over the years that he runs into there. ?? Ali Mack, Experian loves catching up with old friends and colleagues and seeing what they are up to, a big plus in an industry where "your clients truly are friends." ?? Andreas Waltenspiel, Waltenspiel - Connecting the Dots, likes the ability to connect with his fellow Europeans in an environment free from cell phones and other distractions. ?? Moira McKenna, IQVIA calls CES the "high school reunion for the media and ad tech industry" and likes the ability to kick the year off right. ?? Terence Kawaja. LUMA Partners, sees it as a great way to aggregate people and get deals going in what he notes is very much a "people business." ?? Drew Kane, Mediaocean, likes the ad hoc meetings that happen during the week and the new ideas he can take home with him. ?? Meredith Brace, TripleLift sees CES as "the ultimate reunion" as well as a great source of inspiration as people are talking about "big ideas." ?? Mike Brooks, LG Ad Solutions gets to bed at 8:30pm in order to handle three full days of meetings in what he calls a "fast forward button on the year." What's your favorite thing about CES? Let us know in the comments!!