TripleLift

44% of cable subscribers would cancel their subscriptions if they could access live sports through streaming services. With sports fans rapidly shifting to streaming platforms, advertisers have an exciting opportunity right in front of them — to connect with these viewers on their new digital home court.??? ?? While this evolving landscape offers exciting opportunities, it also presents unique challenges that we as an industry must navigate together. What do you see as the most significant hurdle we're facing? #LiveSports #Streaming #CTV #CTVAdvertising #ProgrammaticAdvertising #TheCreativeSSP

This month, we're celebrating the amazing women who make our team awesome. Each week, we'll highlight one of the many visionary women who bring their passion, creativity, and talent to TripleLift. Get ready to meet some incredible professionals who are crushing it daily. We're kicking things off with Jennifer Williams, our Senior Communications Manager. As a communications professional with over 12 years of experience spanning the advertising, automotive, and healthcare industries, Jen has dedicated her career to building creative and inclusive company cultures by leading with empathy. #WomensHistoryMonth #WomenInAdTech #TripleLift?

We're here at One to One Retail E-Commerce in Monaco! Make sure to stop by our booth and chat with Prune Nouvion and Alexandra Watenberg! TripleLift is all in on retail media, and we've got so much to share with you—from proprietary creative technology to exciting partnerships like our integration with Amazon's DSP. So, if you're interested in what #TheCreativeSSP can do for your next retail media campaign, come say hi to the TripleLift team! #1to1RetailEcommerce #Retail #Ecommerce #RetailMedia #NativeAdvertising #DigitalAdvertising #Storytelling

?? d3con Masterclass Recap: The Future of Off-site Retail Media ?? Just wrapped up an incredible masterclass at #d3con presented by Marco Dohmen. Here are some key takeaways in case you missed it. Creative Matters More Than Ever ?? ? 80% of marketers consider creative quality crucial to marketing effectiveness ? 70% of campaign success comes from creative quality ? Over 40% of marketing pros cite ad blindness as a top concern #TheCreativeSSP #NativeAdvertising #DigitalAdvertising #Storytelling

In a digital world where 82% of U.S. ad spend flows to programmatic campaigns, there's a problem: 86% of people experience "banner blindness," and 67% simply ignore display ads altogether. The numbers don't lie. Your programmatic strategy might be reaching the right audience, but is your creative actually being seen? ?? We've all experienced it – some ads draw us in while others make us instinctively scroll past. The difference lies in finding that perfect balance: eye-catching creative that engages rather than distracts. That's where Dynamic Templating comes in. Check out "The Marketer's Building Blocks For Success" and discover how TripleLift creative tech can help your next campaign stand out. ?? https://hubs.li/Q03bmR_n0 #TheCreativeSSP #NativeAdvertising #DigitalAdvertising #Storytelling

?? Retail media enthusiasts, listen up! Your creative might be even more important than you think. Did you know 70% of ad performance comes down to the creative? If you're headed to #d3con, Marco Dohmen, Country Manager, Germany, will be there discussing the power of TripleLift's creative technology and how it is transforming the future of off-site retail media advertising. In his session, The Future of Off-site Retail Media: Unlocking the Power of Creative or Why Creative is the Key to Performance, he'll break down: ? Why boring ads are bad for business ? How TripleLift + Amazon are changing the game ? Real wins from killer TripleLift campaigns If you've been looking to change your retail media strategy—this one's for you. #TheCreativeSSP #RetailMedia #RetailMediaNetworks #CommerceAdvertising #Storytelling ?? https://lnkd.in/g9TfnpiS

Guess who's suiting up for the 2025 AdTech March Madness Tournament? That's right, TripleLift!??? ?? We're excited to announce we've earned our spot in this year's Emerging Innovator's Conference and #TheCreativeSSP is?ready?to bring our A-game. Thanks to?Robert McEvily?for organizing and to the one and only AdTechGod ?? for refereeing. #AdTech #MarchMadness #DigitalAdvertising #TripleLift https://lnkd.in/gj_CgeqJ

We’re celebrating International Women’s Day a few days early this year. At TripleLift, our commitment to advancing inclusion starts with supporting and celebrating the incredible women across our teams—from Los Angeles to London, New York to Sydney, and everywhere in between. Their passion, leadership, and impact drive our business forward every day. And this is just the beginning! As March is Women’s History Month, we’ll be spotlighting some amazing women at TripleLift right here on LinkedIn all month long. Stay tuned! #WomensHistoryMonth #WomenInAdTech #TripleLift

The Question Worth Billions: Where Will Pharma Ad Dollars Go If TV Gets Banned? Yesterday, we released The Future of TV Advertising Under RFK, a report examining the impact of the pharma ad ban on traditional television proposed by the newly confirmed Secretary of Health, Robert F. Kennedy Jr. The report sparked a conversation that continues today in ADWEEK. Learn how disruption could become a competitive advantage in this piece written by TripleLift GM of CTV, Andrew King. #Pharma #CTV #Advertising #TripleLift #TheCreativeSSP?

The CTV Opportunity: Where Pharma's Billions Might Flow if TV Ads Are Banned With pharma brands potentially facing a ban on traditional TV advertising, Connected TV (CTV) platforms stand to gain significantly. Our report examines why regulatory restrictions likely wouldn't apply to streaming platforms, potentially creating a surge in demand for CTV inventory.? Industry experts predict this shift could fundamentally alter pricing dynamics across the digital landscape while forcing pharma brands to embrace more targeted, contextual approaches to reaching patients.? Read our full analysis to understand the strategic implications. #TheCreativeSSP #CTV #Streaming #AdTech https://hubs.li/Q039d-hK0