Tripadvisor

While some scale back on Trust & Safety, Tripadvisor remains resolutely committed to prioritizing trust. In the fourth edition of our Transparency Report, we explore our efforts to ensure Tripadvisor remains a trusted source for travelers seeking global travel guidance.?https://lnkd.in/exHFxEBB At a glance: ?? 80M contributions in 2024, with a 45% surge in reviews for experiences ?? Protected travelers from 2.7M+ fake reviews ?? Most common fake reviews? Businesses “boosting” rankings with fraudulent positive reviews ?? Established the Coalition for Trusted Reviews alongside industry leaders to fight fraud Take a look at behind-the-scenes efforts that make Tripadvisor a trusted and unique guide for travelers and food lovers alike. Get the full report: https://lnkd.in/exHFxEBB

Welcome Pepijn Rijvers, and congratulations to Kristin D.! Thrilled for this leadership and the continued progress and growth of our partners at Viator.

?? Calling all travelers! Tripadvisor Group is proud to sponsor the 2025 Traveler Identity Consensus Survey from CODE and NOMADNESS Travel Tribe —diving into how identity (race, gender, LGBTQ+, disability, and more) shapes travel experiences, motivations, and spending habits. Please take 10 minutes to share your story and help shape the future of inclusive travel. Then, share the survey with your network! ?? Survey link: https://lnkd.in/e22cwNbU (You must be 18+ years old and have taken at least one leisure trip in 2024) #Travel #Inclusion #DEI

Just when you think you've finally decided on your next trip… you stumble upon a must-visit destination, a hidden gem hotel, or an experience you have to try—and suddenly, your plans take a detour. ?? ?? Sound familiar? You’re not alone. Travelers are always discovering, always evolving, and always looking for their next adventure. Marketers, are you reaching them in these moments of inspiration? #Travel #Tripadvisor #travelplanning

How is AI transforming the way we engage with travel? Tripadvisor’s Tashina Charagi joins EY's Nuno Leal at Gallery Innovation House at #SXSW this weekend to explore how Tripadvisor is using #AI to enhance the travel and leisure customer experience. Want to be part of the conversation? Request an invite at [email protected].

The way consumers engage with brands is evolving faster than ever. Christine Maguire had the honor of joining the conversation at #WebSummit in #Doha this week to explore what marketing trends will shape 2025. A huge thank you to Web Summit for including Tripadvisor in the conversation. Here are a few key takeaways from the discussion: ? ?????????????????????? > ???????????????? ???????????? Younger generations prioritize experiences over material things… Getting back in person, socializing, and creating memorable moments will be a defining trend. ? ???? ???? ?????????????????? ???????????????? ???????????????? The time to embrace AI is now. The way people search, discover, and engage with content is fundamentally changing—and marketers need to evolve just as fast. ? ?????? ???????? ???? ???????????????????????? ?????????????????? With the Olympics, World Cup, and America’s 250th anniversary on the horizon, we’re on the brink of a massive boom in real-world brand experiences. ? ?????????????????????????????? ?????????????? ?????? ‘??????’ The challenge is balancing relevance with respect. Consumers want brands to feel personal—but not too personal. The brands that get this right will win. Marketing isn’t just about selling—it’s about being part of the moments that matter most. What marketing trend do you think will define 2025? #MarketingTrends #ExperientialMarketing #AI #BrandStorytelling #MarketingInnovation #FutureOfMarketing #PodcastClip #MarketingTalk #WebSummit

Many Black travelers prioritize connection, community, and culture when exploring new destinations. In addition to supporting Black-owned businesses, 57% rely on recommendations from fellow travelers to plan their trips, and 51% seek places where they feel represented. Sometimes the best travel experiences come from finding spaces that feel welcoming, even when you're far from home. Partner with Tripadvisor to create opportunities that foster real, genuine connections with traveler communities around the globe.

Love a good beach getaway? Great news: 2025’s Travelers’ Choice Awards Best of the Best Beaches are calling. If you started drafting an out of office while looking at this year's winners, we wouldn't fault you. From pristine Caribbean islands to epic surf spots in Australia, save these sweet shores for your next trip: https://tripadv.sr/2UogIKk The Travelers’ Choice Awards Best of the Best title celebrates the highest level of excellence in travel. It’s awarded to those who receive a high volume of above-and-beyond reviews and opinions from the Tripadvisor community over a 12-month period. Out of our 8 million listings, fewer than 1% achieve this milestone. Congratulations to all of the winners!

With the Year of the Snake underway, Lindsay Geier (涂婷), ED+I Senior Manager and a member of our East and Southeast Asia (ESEA) employee resource group, guided us on a food tour of Flushing to celebrate Lunar New Year in our favorite way - through our stomachs. What's your favorite way to celebrate?

The first-ever Tripadvisor Trendcast has landed—it's your brand's go-to guide on the cultural shifts shaping travel in 2025 and beyond. We dug deep into millions of reviews, bookings, and convos on Tripadvisor, and we've uncovered impressive insights that are changing the ways we go. Because when you know what travelers are dreaming of, you can help make it happen. Get the full scoop at:?https://tripadv.sr/3WBbGfM Sponsored by Travel Guard #travel #traveltrends #tripadvisor #advertising