Trinity Brand Group

We are honored to have won 5 Davey Awards in Package Design & B2C Print Campaigns ?? ??GOLD - Virginia Distillery Co. – Courage & Conviction American Single Malt Whisky – Corporate Identity: Package Design - Dublin Mercantile Blending Co. – Irish Whiskey – Corporate Identity: Package Design - Yamasa USA – Shoyu & Sauces – Corporate Identity: Package Design ??SILVER - Fáilte Ireland – Killarney – Print Campaign: B2C - Skellig Six18 – Irish Whiskey – Corporate Identity: Package Design A HUGE shoutout to the talented creative team that made this all possible - Alan Smith - Executive Creative Director - Paul Kagiwada - Creative Director - Gavin Beattie - Design Director - Nicola Crossley - Senior Designer Check out the full case study for each winner on our website: https://lnkd.in/gFTAmsk4 Thank you to the Academy of Interactive & Visual Arts for the recognition! #DaveyAwards2024 #PackageDesign #PrintCampaigns

Tomorrow is the day… Naturally Bay Area is hosting a free, virtual event called 'Quick Bites: Sustainable Packaging As A Brand Asset' and our Creative Director, Paul Kagiwada, will be on the panel. Jen Berliner, Head of Marketing, Sales & E-commerce at Patagonia Provisions and Naturally Bay Area Board Member, will lead the discussion with Paul and three other sustainable packaging thought leaders. They will be discussing how to use sustainable packaging to align your brand with current trends, meet consumer and retailer demands, and strengthen your market position. Please join us on Wednesday, September 18 at 12:00pm PT Register now at https://lnkd.in/g6gfTAUr #naturallybayarea #sustainability #cpgindustry #brandstrategy #sustainablepackaging #packagingdesign

The Collective Appeal of Single Cask As the population of true whisk(e)y enthusiasts continues to grow, so too grows innovation and premiumization. Our design of the Single Cask Collection for Virginia Distillery Co.’s Courage & Conviction elevated the brand’s portfolio and helped VDC deliver something special and rare to their key audiences. - For consumers: Whiskey connoisseurs appreciate that every cask tastes different and the closer-to-pure flavor of the signature malt that cask strength provides - For retailers: Cask programs drive sampling and purchase (and encourage promotion!) ? Design leaned heavily into the brand’s sophisticated color palette with a full wash of deep, rich jewel tones. On the bottle a strip label with handwritten cask details and copper bar top signal the extraordinary quality and care put into the collection. Find out more about the creation of VDC’s prestige tier, https://lnkd.in/dHzXcifk #packaging #packagingdesign #creativeagency #trinitybrandgroup #virginiadistillery #whisky #americansinglemalt Virginia Distillery Co. Gareth H. Moore Andrew Meissner Jerry Heddy Jessica Sheffield

Naturally Bay area is hosting a virtual event called 'Let's Talk Sustainable Packaging' and our Creative Director, Paul Kagiwada, will be on the panel. They will be discussing why it’s so important and some of the more interesting tactics and materials being employed. Please join them on September 18th to learn more.

In the dynamic, vibrant world of craft beer, Founders Brewing Co.’s All Day IPA stands out as a flavorful easy-drinking IPA. Our challenge was to continue to accelerate All Day’s engagement and growth by recruiting new LDA drinkers with an ownable creative campaign. The best strategic resource is the work that has been successful. Building on the momentum of our successful All Day campaign, ‘It’s All in the Taste’ which harnessed insights from our mindstates segmentation study focusing on togetherness, key occasions, and product attributes, we seamlessly transitioned to our latest campaign for All Day, ‘Have it All with All Day’. With this campaign, our objective was to leverage learnings from the previous campaign, establish visual ownership, and communicate the message, with All Day you can have it All: easy drinking, refreshing, deliciously flavorful and perfectly balanced beer making the good times great and the ordinary extraordinary. All Day’s iconic red canoe has long been a recognizable brand identity asset for All Day, so we centered our creative concept around it. The canoe serves as the focal point of our creative strategy, aiming to entertain and establish a strong creative identity whilst successfully making the ordinary extraordinary in our creative. Huge congratulations to the team at Founders Brewing Co. including Brett Haberkorn, Steven Cummings, Arien Middlebrooks, Anthony Corwin and Sandeep Anaokar, and the Trinity Brand Group project team: Gavin Beattie, Christie Schiller, Dee Glennon, Paul Kagiwada and Alan Smith. If you’re looking ?to develop creative campaigns that foster continuous engagement and growth or would like to explore mindstate segmentation to drive your business forward, get in touch. Discover more at https://lnkd.in/gG3UA2Yx #VisualIdentity #CreativeAgency #AllDayIPA #TrinityBrandGroup Founders Brewing Co.

Introducing Mortal Bloom IPA From Founders Brewing Co. We loved working with Founders Brewing Co. to develop Mortal Bloom IPA, a new-to-world craft beer designed to directly appeal to LDA Gen Zers who are unapologetic in driving change in the beer industry. Our portfolio architecture program for Founders uncovered an opportunity to create a craft beer specifically for Gen Z, also referred to as Zoomers or Gen Zers. This generation is pushing innovation in craft beer, seeking high-quality, flavorful and easy-drinking beers that deliver on experience. Today we are excited to share our work on Mortal Bloom, a brand with a “Keep Life Colorful” strategy and brand world reflecting the belief that life should be lived in big, bold, beautiful color. Mortal Bloom’s identity system brings all-important pop and personality to every touchpoint, extending beautifully across digital platforms, environments, and merchandise, designed to directly appeal to Gen Z. Fantastic work in partnership with the team at Founders Brewing Co. including Brett Haberkorn, Cara Rubley, Anthony Corwin and Sandeep Anaokar. Trinity Brand Group project team: Nicola Crossley, Gavin Beattie, Mike Johnson, Christine Akkurt, Laurie Kreisberg, Paul Kagiwada, Matthew Youngblood and Alan Smith. If you’re looking for a design partner to help your brand appeal to Gen Z, or if you’re curious about the semiotics surrounding Gen Z design and communications strategy, get in touch. Discover more at https://lnkd.in/g3gG7RZu #TrinityBrandGroup #FoundersBrewingCo. #GenZ Founders Brewing Co.

#brandstrategy #design #designpartner #flavortrends #flavorsyrups #trinitybrandgroup?

We're excited to be attending Expo West again this year! We look forward to seeing familiar faces and meeting new leaders in the industry. Let us know if you'll be there so we can stop by your booth or schedule a time to meet up. #trinitybrandgroup #expowest #branddefinition #brandexpression #brandactivation Matthew Youngblood Christine Akkurt

How do you capture the magic of place, product, process, and people to position one of the world’s most sustainable brands for the global stage? Trinity Brand Group has developed a new brand strategy and identity system for Matorka, a trailblazing Icelandic Arctic char fishery. The strategy and design are deeply inspired by Iceland – a stark, wild and otherworldly place of stunning extremes and rugged landscapes – where all of nature comes together to create the perfect conditions for the world’s most extraordinary fish to thrive. The new brand promises – and delivers –The World’s Best Arctic Char from the World’s Most Magical Place. ? Kudos to a true leader in sustainability, setting a new standard in fish stewardship and production processes fully integrated with Iceland’s natural ecosystem of volcanic lava beds and geothermal energy to be self-sustaining and carbon neutral. ? With a new identity, website and tradeshow design, the newly positioned Matorka has proudly taken its place on the world stage. #BrandStrategy, #design, #sustainable, #sustainability, #CarbonNeutral, #Iceland, #Grindavik, #ArcticChar, #seafood, #aquaculture, #landbasedaquaculture,? #fishfarming,? #matorkaaquaculture Matorka Christo du Plessis Arni Pall Einarsson Candyce Bouffé

Welcome to a new era in whiskey. We are proud to announce the exciting news that Skellig Small Batch Sherry Cask Whiskey won gold and Skellig Triple Cask Pot Still won silver at the Spirits Business Design & Packaging Masters 2023. We are thrilled. A fantastic achievement for all involved in Skellig Irish Whiskey and our creative team here at Trinity Brand Group and a step change in how modern whiskey shows up. Praised for a minimalist design approach Skellig Small Batch Sherry Cask won for its ‘modern, minimum packaging- perfect example of ushering in a new era of modern whiskey’ as noted by? Ruchira Neotia a judge for Spirits Business Design & Packaging Masters 2023. We’re excited to continue to push boundaries in design, redefining? the whiskey experience. #TrinityBrandGroup #SkelligWhiskey #BrandDesign #LabelDesign? #TheSpiritsBusiness #NewWhiskeyEra #AwardWinning #whisky #whiskey ?#SkelligSix18? June O'Connell Skellig Six18