Trilogy Interactive

It’s Week 7, folks! Trilogy Senior Director Jenn Colton is an expert on how to spend your remaining dollars strategically. Join her webinar tomorrow for tips on how to make the most of your options, from targeted CTV ads to creator campaigns—and see the difference on election night. https://lnkd.in/eWYJ2ZGz

The life of a Trilogy staffer: Some days you’re sitting in front of a computer, some days you’re standing tall with a giant IUD like Meghna R. and Hannah Tuohy. https://lnkd.in/gpnduSVn?

Trilogy’s Gen Z influencer specialists love working with these creators: ?? @mrs.frazzled, a kindergarten teacher bringing gentle order and good manners to D.C. ?? @tysonwong who brings big brotherly vibes to make the case that birth control access isn’t just a “women’s issue” ?? @endometriosisem, who has become a trusted resource for young people living with endometriosis, a common but rarely discussed health issue Creators like these put their own lens on issues, sharing expertise in the informal, intimate style that people seek on social media. Contact us to find out more about Trilogy’s creator practice and how these messengers can work for you. @erinpels The Sociable Society

Big thanks to our 2024 fellows, Kendall, Ashanté, Isaiah, and Avi, for spending the summer with us and for all of your contributions to our team! Do these positions sound interesting to you? If so, be on the lookout in the spring for applications for next year’s Trilogy summer fellowships.

Today we are spotlighting Ashanté Farrior. Ashanté is a recent graduate from North Carolina A&T State University, where she earned her degree in Journalism/Mass Communications with a minor in Political Science. Q: What have you learned this summer? A: “I’ve learned the basics of email coding and the value in strategic media buying, management, trafficking, and reporting.” Q: What is your favorite D.C. summer activity? A: “All the live go-go music festivities and movie nights at the Wharf.” The media team is so excited to have Ashanté on board this summer helping traffic ads and build campaigns! If you’re curious about our fellowship program, stay tuned for application details in the spring.

Trilogy loves working with creators from outside the political sphere, but it hasn’t always been easy to turn a lifestyle influencer into someone who “takes a position.” Until Kamala Harris and Tim Walz came along… Now, influencers ranging from junior high teachers to independent hip-hop artists like Queen Key are excited to show their support for the Democratic ticket. We’ve seen the enthusiasm for Harris and Walz firsthand—like in this video from our creator partner Stuart Brazell. Watch joy jump off the screen as she gets the news about the Harris-Walz ticket in real time!

We teamed up with Netflix “Love Is Blind” star Mallory Zapata and Little Red Management on two highly successful creator programs this month. Reality TV stars can be fantastic social cause messengers—here are 3 reasons why: 1. Their influence extends beyond social media. TV still reaches into millions of households, lending stars of popular shows recognition across generations. 2. They’re great at taking story points (or message points) and conveying them in their own voice—a skill they practiced for TV. 3. They’re professional media personalities. After a full season working on a TV shoot schedule, they know the importance of a timeline. Filming one short video is easy for them. We’ve worked with “Real Housewives…,” “Bachelor” contestants, and many others to spread our clients’ messages. Contact us to learn more about how these stars can shine in your digital strategy. Lena Katz Jenn Colton

Today we are spotlighting Isaiah Moncrieffe. He’s a rising junior at the University of Chicago studying Public Policy and Economics. Q: What have you learned this summer? A: “I’ve learned how to use strategy creatively to help clients achieve their goals.” Q: What is your favorite D.C. summer activity? A: “Spending the 4th of July at the Wharf.” Isaiah is doing great work for the strategy team by helping to manage multiple of our projects — and his daily news clips have kept us informed all summer! Next week, we will be featuring our final fellow spotlight for the summer and providing details on next summer’s applications.

Today we’re spotlighting Kendall Koval, a rising senior at George Washington University studying Psychology and English with a minor in Women’s, Gender, and Sexuality Studies. Q: What have you learned this summer? A: “I’ve learned how impactful messaging can be when done correctly and meaningfully!” Q: What is your favorite D.C. summer activity? A: “Going to farmers markets.” We’re excited to have Kendall writing emails, social media copy, and even man-on-the-street interview questions with us this summer! Keep an eye out for our next spotlights, where we will highlight more contributions from our fellows on the strategy and media teams.

Today we’re spotlighting one of our summer fellows, Avi, a rising sophomore at Harvard studying Government and Economics. Q: What have you learned this summer? A: “I've learned how to determine marketing campaign strategies based on previous analytics and customer preferences.” Q: What is your favorite D.C. summer activity? A: “Visiting the museums and the historical monuments.” Thanks, Avi, for using your Python skills to make our team even more efficient this summer! Stay tuned for our other fellow spotlights to learn more about the work they are doing for our team — and for info on how you can apply for next summer’s program.