Trigger

If there’s one thing I’ve learned on my entrepreneurial journey, it’s that success never comes without risk. I’ve taken my fair share—some paid off beyond my expectations, others taught me lessons I’ll never forget. Here are some of the wildest leaps I’ve taken, and what happened next: 1?? Moving to the US without a safety net. Leaving South Africa to expand our business in the US was one of the most exciting decisions I’ve ever made. I left behind the comfort of familiarity and entered a market I knew very little about. The US moves at lightning speed, and adapting wasn’t easy. There were challenges but those challenges drove me to be better. But the opportunities here have been incredible. The risk of stepping into the unknown has allowed us to build something bigger than I ever imagined. 2?? Launching a business and figuring it out along the way. One of the craziest risks I took was expanding a successful South African financial and accounting talent and tech business into a completely new country. I saw a gap in the market and trusted my ability to assemble a strong team to fill that gap. We built the business while learning on the go, bringing in experts and leveraging their strengths. Today, we’ve become a leader in financial services and technology. The takeaway is that you don’t need to know everything—you just need to know how to bring in the right people. 3?? Building a business partnership across two continents. Expanding between the US and South Africa was a calculated risk. Different markets, different cultures, different regulations—it could have been a logistical nightmare. But instead, we turned that challenge into a strength. By blending the pace of American scale and urgency with South African tenacity, we built a global network that thrives on quality, resilience and collaboration. The risk of not being able to gain credibility and trust in the US was real, but the reward has been greater than we ever imagined. What I’ve learned: If there’s one thing that ties all these risks together, it’s that there’s no such thing as a perfect time to take a leap. Every major decision I’ve made came with uncertainty, but in the end, it’s about trusting your instincts, surrounding yourself with the right people, and being willing to adapt when things don’t go as planned. Keep pushing, believe in your vision, don’t take NO for an answer and stay positive! Risk is part of the journey. The key is learning to take calculated risks—ones that push you forward, challenge you, and open doors to new possibilities. #Entrepreneurship #Leadership #Growth

The bookkeeping landscape is evolving faster than ever, and as we step into 2024, one thing is clear—what got us here won’t get us there. Whether you're a small business or a global enterprise, the way we manage finances is undergoing a significant transformation. 1. Automation Isn’t the Future—It’s Now 2024 isn’t the year automation becomes important—it already is. If you’re still manually processing invoices or reconciling transactions, you’re already behind. AI-powered tools are streamlining everything from expense management to financial reporting. What’s next? Full-service automation—where bookkeeping becomes completely hands-off, allowing businesses to focus on strategy rather than spreadsheets. 2. Outsourcing with a Human Touch Outsourcing bookkeeping isn’t new, but how it’s done is changing. In 2024, it’s not just about cost-cutting or offshoring—it’s about tapping into global talent pools while maintaining quality and accuracy. At Trigger, we’ve seen how combining advanced technology with skilled professionals offers the best of both worlds: efficiency without sacrificing personalized service. 3. Real-Time Financial Insights Bookkeeping in 2024 is no longer about looking at the past—it’s about making real-time decisions based on real-time data. Cloud-based systems now provide businesses with up-to-the-minute financial information, helping them make smarter, quicker decisions. What’s next? Predictive analytics—offering CFO-level insights at your fingertips, guiding your every move. 4. The Human Element Still Matters While technology is making waves, the human bookkeeper is far from extinct. In fact, the human element is more crucial than ever. Bookkeepers in 2024 aren’t just number crunchers—they’re strategic advisors, interpreting data, identifying trends, and navigating financial complexities. I think that the next step will be more collaborative partnerships between technology and human expertise to drive deeper insights and business success. The world of bookkeeping is at a tipping point. 2024 will be the year where those who embrace change will thrive. At Trigger, we’re committed to staying on the leading-edge—combining technology with talent to future-proof our clients’ financial operations. #Bookkeeping2024 #Automation #FinancialInsights #GlobalBusiness #CFO #AIInAccounting #Leadership

South African CA(SA)’s vs US CPAs. Here’s my take: South African Chartered Accountants (CAs) and American Certified Public Accountants (CPAs) bring unique strengths to the table, shaped by their distinct training and environments. 1) Training & Expertise South African CAs undergo one of the most rigorous financial qualifications globally, blending deep theoretical knowledge with hands-on experience. They emerge as problem solvers, ready for any challenge. American CPAs, while highly specialized, focus early on areas like tax law and auditing—offering depth within a specific field. 2) Tenacity & Global Edge South African CAs are trained in environments that demand creativity and resourcefulness, making them globally competitive. Their ability to navigate complexity and adapt to shifting regulations gives them an edge, not just in Africa, but internationally. American CPAs, on the other hand, operate in a more stable regulatory environment, allowing for deep specialization. Why It Matters: In today’s global business world, financial leaders need to be both adaptable and specialized. South African CAs excel in versatility, while American CPAs bring essential U.S. tax and regulatory expertise. And here’s something exciting: Back in 2020, the South African Institute of Chartered Accountants (SAICA), the American Institute of CPAs (AICPA), and the National Association of State Boards of Accountancy (NASBA) signed a Mutual Recognition Agreement (MRA). This agreement provides a clear pathway for South African Chartered Accountants (CA[SA]) and U.S. CPAs to have their credentials recognized in both countries, further bridging the gap and opening doors for international collaboration. At Trigger, we leverage the strengths of both to drive global success. Whether you’re a CA(SA) or CPA, today’s financial professionals need to do more than just crunch numbers—they need to lead. #FinanceLeadership #CAsVsCPAs #GlobalBusiness #SouthAfricanAccountants #AmericanCPAs #Leadership

Absolutely thrilled to announce that Trigger has won the Xero Bookkeeping Partner of the Year USA ????! We couldn't have achieved this without the incredible support from my business partners and the amazing country we operate in. A huge thank you to Xero and our dedicated team at Trigger This is just the beginning...

Trigger is honored to be a Xero Bookkeeping Partner of the Year Finalist! Tech enabling our clients' #CAAS and #finance departments is a key expression of Trigger's vision. Thank you to all our clients for letting us power their journey towards growth, profitability, and value! A big additional "Thank You" to our incredible Trigger #bookkeeping team for their hard work and commitment to the vision!

Trigger is honored to be a Xero Bookkeeping Partner of the Year Finalist! Tech enabling our clients' #CAAS and #finance departments is a key expression of Trigger's vision. Thank you to all our clients for letting us power their journey towards growth, profitability, and value! A big additional "Thank You" to our incredible Trigger #bookkeeping team for their hard work and commitment to the vision!

You (and your clients) are already buying productized services, everyday. Come and hear about how to future-proof your #CPA firm by applying that same transformation. Sign up below! #growth #CAAS #whywhathow Trigger

As we celebrate Independence Day, we at Trigger reflect on the power of global collaboration and innovation. ???????? Our unique blend of American vision and South African talent showcases the best of both worlds. Today, we honor the spirit of freedom that allows us to build bridges across continents and create opportunities for all. To our US clients, partners, and team members: Happy 4th of July! May your day be filled with celebration, reflection, and inspiration. To our South African team: Thank you for your dedication and expertise that fuel our success every day. Together, we're writing a new chapter in international business cooperation. Here's to freedom, diversity, and shared success! #July4th #GlobalCollaboration #USASouthAfricaPartnership #InternationalBusiness #Outsourcing #Cccounting #data #AI #Audit #Automation #professionalservices #CAAS

You know you need to optimize your business with AI, but where do you start? You don't need to be a technologist to get this right. Here's the Trigger cheat sheet to make it easy: Start by looking for any of these 3 things: Heavy Lifting: What tasks are weighing down/slowing down my operational flow due to the magnitude of the information being processed? Repetitive Tasks: What do we do over and over again that slows us down, demotivates our talent, and makes us vulnerable to human error due to its nature? Paper: Where in our operations do we have heaps of "paper" (actual paper, PDFs, cut-and-paste work)? Answering these three simple questions is enough to start your journey towards future-proofing your business. We can help. DM us today to begin.

"Are You Tech-Enabled? Who's Askin? EVERYBODY. From key #recruits to high-value #clients to curious #investors, everyone wants to know the answer. Trigger's Chief Data Officer-as-a-Service solution empowers clients to "Yes!" Ask us how.