Gaining insights doesn't have to be boring!
Founder of Trificient Digital - Consulting, Digital Strategy, Digital Transformation, Software Engineering, Project Management
?? How to Develop a Digital Strategy Without Losing Your Mind ?? ?? This post is a light read—no corporate jargon, just practical insights with a sprinkle of fun. Because digital strategy doesn’t have to feel like a trip to the DMV. "Digital strategy" sounds like something a consultant pitches before handing you a terrifying invoice. But in reality, it’s just about using technology to make business better. Who wouldn’t want that? ? Grab a coffee (or something stronger) and let’s dive in. ?? Step 1: Assess Where You Stand Before spending money, figure out where you are digitally. ? What tools are in use? Helping or just expensive clutter? ? How does data flow? Smoothly or through sheer willpower? ? Are systems talking to each other? Or are employees acting as human APIs? ?? Step 2: Fix Your Digital First Impression Your online presence is like a first date—don’t show up looking outdated or confusing. ? Website: If it looks like it belongs in a museum, fix it. ? Ecommerce: If checkout feels like an obstacle course, customers will bail. ? Marketing: If you’re not using SEO or ads, you’re whispering into the void. ?? Step 3: Automate, Integrate, Eliminate Busywork Great tools mean nothing if they don’t work together. ? Pick the right tools. No need for a Frankenstein tech stack. ? Automate tasks. Your team shouldn’t spend hours copy-pasting. ? Integrate systems. Your software should be best friends, not strangers. ?? Step 4: Align Tech with Business Goals Technology should work for you, not the other way around. ? Growth? Invest in automation & lead gen. ? Higher Quality? Streamline operations & reduce errors. ? Happier Customers? Make interactions smoother & faster. ?? Step 5: Create a Digital Roadmap Don’t buy tech just because it’s shiny. ? List key initiatives. (New site, automation, CRM, etc.) ? Prioritize wisely. Not everything needs to happen now. ? Ensure ROI. Tech should pay for itself, not just look cool. ?? Step 6: Execute Without Chaos ? Use in-house talent if you’ve got it. ? Bring in experts if you don’t. ?? Step 7: Measure, Adjust, Repeat ? Track performance—vibes aren’t a KPI. ? Adapt as tech (and your market) evolves. ? Celebrate wins—with cake. Or tacos. Or both. ???? ?? Final Thoughts A great digital strategy isn’t about chasing trends—it’s about making tech work for you. Focus on what matters, ditch the busywork, and align your digital efforts with business goals. And remember: knowing when to ask for help is a power move. That’s why Trificient Digital LLC is here—to help you build something great (without the stress). ?? #DigitalStrategy #BusinessGrowth #Automation #TrificientDigital