#GenAI and Digital Marketing
Shahabaj Shaikh
IIM Jammu l ICICI Bank Canada l Ex-Persistent Systems l EDC, IIMJ l Swashaa l PVS' Solar l Ultra group l Navodian
What would I do if I were integrating #generativeAI into my digital marketing strategies from scratch?
(Most frequently asked question to me)
My answer:
Understand the potential of #generativeAI: It's more than just #chatbots and automated responses. It can generate creative, personalized content that can elevate your marketing efforts to new heights.
Revisit customer data: #GenerativeAI operates best when fed with vast, diverse data. Understand your customers' preferences better to get the most out of AI.
Implement incrementally: Don’t overhaul your marketing strategy overnight. Gradually incorporate AI into different aspects, allowing room for learning and improvement.
Embrace experimentation: Digital marketing is all about testing what works best. Try different #AIalgorithms, compare results, and keep refining your #strategy.
Better digital marketing with AI
? Efficiency
? #CustomerEngagement
? Personalized Content
? Competitive Advantage
Happy #Marketing!
How about you? Are you ready to embrace the potential of generative AI in your digital marketing strategy?
#DigitalMarketing #GenerativeAI #AI #MarketingStrategy