TRG Arts

?? Subscription Revenue Change: Breaking Down the Numbers Discover how subscription revenue has shifted for North American performing arts organizations over five years—are you keeping pace with the field? ?? Orchestras: +37% ?? PACs: +31% ?? Theatre: +29% ?? Dance/Opera: +18% ?? Unlock real-time insights and compare your organization's data with our free Arts and Culture Benchmark. Join the data revolution: https://hubs.li/Q02YvWcQ0

? We gathered in Newcastle earlier this month for our final Executive Convene of the year, bringing together arts leaders for a two-day intensive of insight and action. Through deep dives into sector-wide data, we uncovered how programming decisions, loyalty trends, and audience behaviors align to drive sustainable growth. Reflecting on real-world case studies, mapping customer journeys, and crafting intentional strategies, attendees gained invaluable tools to foster deeper audience engagement and build recurring revenue within their organizations. Thank you to all who joined us in building resilience for the arts—here’s to 2025!

?? Last Chance to Register! ?? Are your marketing efforts moving the revenue needle for your organization—or are they just adding to your workload? It’s time to stop guessing. Join Senior Consultant Tom tomorrow and learn how to assess, align, and maximize your marketing efforts. This is your chance to stop wasting resources and turn every campaign into a revenue driver. ?? Register now: https://lnkd.in/e7XPBEkz

Why wait for end-of-year data when you can get instant insights? ?? With TRG’s Arts & Culture Benchmark, you can compare your performance with similar organizations and make data-informed decisions that drive success. Get insights on ticket sales, donations, and audience engagement – join the free benchmark today! Real-time data. Peer comparison. Smarter strategies. ?? ?? https://hubs.li/Q02XHf780

?? Are you letting gut feelings drive your decisions? It’s time to shift gears! Instead of leaning solely on instinct, tap into the insights waiting in your ticketing data. Here are five actionable ways to put data front and center: 1?? Replace Anecdotes with Data-Driven Insights Avoid relying on past stories or assumptions to guide decisions. Instead, use real data to gain insights into what works and what doesn’t, enabling more precise and effective strategies. 2?? Prioritize Demand, Not Just Price When ticket sales are slow, the issue often lies in demand, not just pricing. Analyze audience demand data to understand preferences and adjust your marketing strategy accordingly. 3?? Leverage Low-Demand Shows as Learning Opportunities Even low-demand shows can offer valuable insights. Identify the audience segments showing interest, refine messaging for these groups, and learn what adjustments may boost engagement. 4?? Measure What Truly Matters Focus on the metrics that drive impact—like audience engagement, conversion rates, and retention—so that you can make data-driven decisions that align with your revenue and mission goals. 5?? Empower Your Team’s Data Champions Support team members skilled in data analysis and encourage them to share insights that challenge assumptions. These data champions can help guide smarter, more impactful decisions across your organization. Don’t let data slip through your fingers. Dive in, interpret it, and take action! ???

Struggling with audience segmentation? ?? By understanding where your patrons fall, you can tailor strategies to deepen relationships and keep them engaged. Our benchmark tool categorizes audience members based on how recently and frequently they engage with your organization enabling you to tailor your approach for maximum impact. ?? Join the FREE benchmark: https://hubs.li/Q02VZRqX0

Are gut instincts costing your organization revenue? ?? In a time when the arts are under financial pressure, making the right decisions can make or break a season. Stop guessing—your ticketing data holds powerful insights that can drive real results. Check out our latest blog to start making smart, data-backed decisions. ?? https://hubs.ly/Q02W0gbG0

?? Struggling to measure the impact of your marketing? You’re not alone! We often hear from arts professionals that analyzing campaign performance and response rates can be challenging. But we’ve got a solution. In our upcoming webinar on November 14th, TRG’s Tom Stickland will guide you through strategies to assess your campaign effectiveness, align your income with your mission, and make data-driven decisions that maximize both revenue and results. Ready to fix the problem? Join us! ?? https://hubs.li/Q02VZrjM0

Overwhelmed by the mounting challenges of 2024? You're not alone. These issues, intensified post-pandemic, are affecting the arts sector more than ever: ?? Deficits: Rising costs and fluctuating revenue are putting pressure on financial stability. ?? Donors: New strategies are needed to retain and engage evolving donor behaviors. ?? Directors: Leadership transitions need stability and strategic vision. ??? Discounts: Short-term pricing pressures risk undermining the value of your offerings. ?? Diversity: Building genuinely inclusive teams and audiences remains crucial. Want to dive deeper into how to navigate these hurdles? ?? ?? https://hubs.li/Q02VRCsL0

?? DATA CORNER: Loyalty Across Generations There's a common belief that older audiences are more loyal, but a deeper analysis tells a more nuanced story. While loyalty peaks for Advocates—those deeply committed to an organization—are highest between ages 50 to 70, younger generations are not to be overlooked. In fact, Millennials are also showing strong signs of advocacy, proving that loyalty spans all ages. The key? Thoughtful stewardship and patience, no matter the generation. How are you fostering loyalty across different age groups in your organization? Share your strategies with us!