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Getting lost in a crowd that big sounds like a nightmare, right? I can only imagine the panic of looking around and not seeing a familiar face. But this year, Asian Paints with #DivineIntersection did something beautiful at the Maha Kumbh. They set up Milan Stambh, these tall, striking pillars that helped lost people find their way back to family. Just a simple reminder that home isn’t a place, it’s the people we belong to. I love when brands do something that actually matters and this felt like marketing with heart. Anupam Kumar Andrea D'souza Manan Choksi Pooja Barge Rohan Mehta Chandni Shah Neville Shah

Sneakers. On EMI. Let that sink in. I was casually scrolling through reels when I came across this ad. New Balance 550s, marketed with monthly payment plans starting at INR 1,008. A few years ago, this would’ve been unheard of. Now, it’s a calculated marketing move. This isn’t just about shoes. It’s about how consumer habits have changed. Sneakers have evolved from essentials to status symbols, and brands know it. The resale culture, collaborations, and limited drops have made sneakers more than footwear; they’re investments, collectibles, and a piece of identity. And now? The EMI model makes high-end sneaker culture even more accessible or maybe, more addictive. Buy now, pay later, flex forever. Consumption isn’t slowing down. It’s getting smarter, more psychological, and seamlessly woven into everyday spending. And sneaker brands? They’re adapting. Would you ever buy sneakers on EMI? Or is this the new normal of consumption? Culture Circle Devansh Jain Nawal

Zepto’s dropping #?koda in 10 minutes, and I’m here like, “Do I have enough for a soda, or is water my only luxury?" #ZeptoSkoda ?koda India #Fastdelivery #10minutes

Atlys just dropped a brilliant ad. With a simple toggle concept, they’ve managed to speak to both sides of Valentine’s Day in the most seamless way possible. What makes this ad so effective is how effortlessly it taps into two completely different mindsets without losing clarity. It’s witty, timely, and most importantly relatable. The messaging stays sharp, while the CTA (visa assistance) is woven in naturally, making travel feel urgent yet exciting. It’s fresh, conversational, and leaves a lasting impression. The Germ Rahul Mandal Krish Kaushik Santosh Hegde Kshitij Kaushik

Britannia Industries Limited’s ‘Nature Shapes Britannia’ campaign is a breath of fresh air. Quite literally. Instead of competing with trees, these billboards adapt to them. Typography bends, curves, and flows around tree branches, visually showcasing Britannia’s commitment to sustainability. The execution? Bold and unconventional. Even the hoardings themselves are 100% biodegradable cotton. Brands don’t need to work against nature to stand out. They can work with it. Simple. Adaptive. Impactful. Just like sustainability should be. By Talented.Agency Coral Media Amit Doshi P.G. Aditiya, Gautam Reghunath Aarushi Maheshwari #OOHMarketing #Britannia #Marketing

The Coca-Cola Company just reminded us why it’s not just a brand, but a cultural phenomenon. With “Meet me at the Coke Sign,” they’re celebrating 50 years of their legendary Kings Cross landmark and turning nostalgia into storytelling gold. This isn’t just an ad. It’s a love letter to shared memories, to the places we gather, and to the magic that happens when a brand becomes part of your story. 50 years later, the Coke sign isn’t just a piece of neon, it’s a destination, a symbol, a feeling. That’s the power of consistent branding and emotional resonance. #Branding #Storytelling #CocaCola Islam ElDessouky Adam Ross Kate Miller Nikhil Panjwani Ogilvy WPP

REFY just redefined skincare with their Face Sculpt and Face Cleanse. Their launch is a perfect blend of simplicity and impact, proving less is more. Sleek visuals, clear messaging, and flawless execution make this a campaign to watch. The minimalist approach not only aligns with their brand ethos but also makes the skincare products feel premium and approachable at the same time. Every element, from the textures to the tones, is designed to draw you in and make you want to experience the product. The team nailed the aesthetic and strategy, setting a new bar for beauty marketing. Take notes: simplicity sells, and REFY knows how to go viral. Charlotte Geoghegan Georgina Honeyman Carla Sykes Ruby Robinson Chris Benns Izzy Williams Hope Abberley-Hatton #REFYSkin #Marketing #Skincare

Sony’s OOH activation for Olivia Rodrigo in a hidden NYC subway station was a perfect example of how to connect with an audience. It was all about vibes. Tarot readings, selfie walls, and train cars that felt like they were straight out of Olivia’s own universe. What I loved? It wasn’t just an experience, it felt like Olivia was saying, “Hey, come hang with me!” No products to buy, just moments to soak in. It’s about making your audience feel like they’re part of something real. That’s how you build a ride-or-die fanbase. Thanks to Phoebe Sophia Russell Will Poskett for the original post. #OOHMarketing #OliviaRodrigo #Sony

Bumble Inc. kicks off 2025 with Chicken Shop Date creator Amelia Dimoldenberg as the face of their new campaign. Known for her deadpan humor and viral red-carpet charm, Amelia is here to redefine dating rules with Bumble’s message of unapologetic self-expression. This partnership isn’t just witty, it’s smart marketing. By tapping into Amelia’s cultural relevance and pairing it with high-end creatives like Mel Ottenberg and Brianna Capozzi, Bumble is creating a fresh narrative that resonates. Lifestyle content, celebrity collabs, and empowering messaging? Bumble’s playing the long game, and it’s a winning strategy. What do you think? Game-changer or just another campaign? Bita Jedo Ellie Carter #Bumble #AmeliaDimoldenberg #Trends

Who Gives A Crap just made toilet paper the holiday star. Personalized rolls? Genius. It’s the kind of offbeat creativity that makes us rethink what a “gift” can be. Customization? Check. Instant sellout in the UK? Double check. When marketing gets this clever, even toilet paper feels like a win. Lizzie StaianoJehan Ratnatunga Kat Kearney #Marketing #Holiday #Creative