Trendio

Six months ago, our Crossing the Chasm report revealed a stark reality: TikTok Shop was a Winner Takes All marketplace, where top sellers dominated while others struggled to break in. Now? The game is shifting. Our latest data shows a flattening sales curve—meaning mid-sized brands and brands new to platform are capturing more revenue. Breaking through is getting easier, faster, and more predictable. For new brands, the barrier to entry is lower than ever. For top sellers, passive dominance is fading—active investment wins. The takeaway? TikTok Shop is evolving into a bigger, more dynamic opportunity—and the time to capitalize is now. Read the full article here ?? https://lnkd.in/gVkPihKb ?? #Ecommerce #TikTokShop #Marketing #liveshopping #videoshopping

?? Success on TikTok Shop isn’t just about waiting—it’s about taking action. Many sellers believe that affiliates will naturally discover their brand and start creating content. While open collaborations do drive most affiliate-generated posts, our analysis shows that they don’t happen by chance. The key to increasing open collaborations? Proactive outreach. The more targeted partnerships you initiate, the more organic momentum your brand gains. Want to learn how to maximize your affiliate strategy? Read our latest analysis below. ?? https://lnkd.in/gsAmVcD6 #TikTokShop #Ecommerce #AffiliateMarketing #GrowthStrategy #trendio #videoshopping #liveshopping #socialcommerce

What Really Drives Success on TikTok Shop? We Ran the Data. Brands chase viral moments or big-name affiliates—but is that really the key? At Trendio, we analyzed 500 beauty brands to find out what actually drives sales. The clear winner? Affiliate-generated posts. More posts = more revenue, consistently. But not all posts perform equally—execution and quality matter. Our data shows a huge gap between brands maximizing ROI and those struggling with unprofitable content. Want the full breakdown? Read our latest analysis.?? https://lnkd.in/g4BfMmEg #TikTokShop #Ecommerce #AffiliateMarketing #SocialCommerce #Growth

It's official. Brands who leverage Trendio's intelligent matching to engage affiliates on TikTok Shop get 3x the response rate and quality of those that don't!

Insightful article from Boston Consulting Group (BCG) on the imperative for retailers to embrace the transformation of the customer journey, including third party marketplaces, social commerce and GenAI for content. It’s the core of what Trendio does. https://lnkd.in/dGD_KzJ2 #socialcommerce #genai #retailinnovation #digitalmarketing

How Big is TikTok Shop, Really? At Trendio, we've combined public data with internal analysis to estimate the true scale of TikTok Shop's presence in the US. Our projections show that TikTok Shop sales in 2024 will likely fall between $6-8 billion. While this is notably lower than the $17 billion figure circulating earlier this year, it still marks TikTok Shop as the fastest-growing scaled e-commerce platform in the country. In fact, Q4 sales are expected to be 3-4X higher than last year, with a year-end run rate approaching $10 billion. In terms of categories, Beauty & Wellness leads the pack, accounting for 32% of sales, followed closely by apparel and electronics. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #trendio #videomarketing #socialmarketing

We’re honored that Trendio was invited to join TikTok Shop’s Affiliate API beta program, pioneering one of the first integrations with the groundbreaking TikTok Shop Affiliate APIs, released today! ? TikTok Shop is the go-to platform for brands aiming to supercharge their customer base and for affiliates eager to monetize their expertise and passion. With the Trendio TikTok Shop Affiliate Outreach App, we’re harnessing the latest technology to make those collaborations easier, more targeted and more productive than ever before for both brands and affiliate creators. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #videocommerce #trendio

The stereotype goes that younger generations have little attention span, and that when it comes to video content, shorter is always better. But our recent analysis challenges this notion. After mapping video length against average watch time over thousands of videos, we discovered a surprising trend—longer videos actually hold attention better. In fact, videos over 60 seconds not only tend to be watched longer but also consistently outperform shorter clips in terms of Click-Through-Rate (CTR). It’s clear that when it comes to engaging with today’s audience, content depth and quality can outweigh brevity. #digitalmarketing #innovation #marketing #ecommerce #tiktok #affiliatemarketing #ecommerce #trendio #videomarketing

Nobody is deeper on TikTok Shop than Trendio: we are Certified Seller Partners, Campaign Partners, Creator Agents and Developer partners! It's that depth which makes us who we are, and makes us able to deliver unmatched capabilities and technology for TikTok Shop. A bit of a self tap in the back? Sure ??. But then you should come meet us and judge for yourselves! #videomarketing #contentmarketing #marketingtechnology #TikTokShop #TikTok #Ecommerce #Affiliatemarketing #videoAI #Trendio