Trendalytics

In a world of minimalism, cuteness is carving out its own space. From Loewe's zippable whale charm to Coach's fluffy bunny slippers, whimsical accessories are emerging as a countertrend. As highlighted by Trendalytics' data in The Business of Fashion, brands are embracing whimsy as a way to foster deeper consumer connection. As BoF highlights, these trends aren’t about short-term virality, but about infusing emotional resonance into product design. Whimsy and playfulness, our insights show, appeal to shoppers who seek self-expression and comfort amid uncertainty. Trendalytics' data for bag charms—a key accessory in this trend—underscores this shift: ?? Bag charms have seen a 280% increase in weekly TikTok views since August ?? Google searches for the term peaked in November, up 1,700% year-over-year While minimalism still dominates core wardrobe purchases, playful accessories provide an outlet for self-expression, particularly among Gen Z shoppers. This surge in interest underscores three key dynamics reshaping the market: Luxury’s evolving playbook: High-end brands are strategically incorporating whimsical design elements to attract younger, digitally native consumers, repositioning playful accessories as investment pieces rather than disposable trends. Emotional consumer spending: In an era of political and economic volatility, products that evoke nostalgia and joy are resonating more than ever. The backlash to “cores:” Consumers are pushing back against the prescriptive aesthetics of viral “cores” by personalizing their wardrobes. As Trendlaytics’ Fashion and Trends Director Kendall Becker says in BoF: “Consumers all find comfort in different ways. Maybe it’s having fun with a pendant or looking at beauty for a different category. These are all ways of showing up that are letting [consumers] explore who they are and what brings them comfort.” Read the full article: https://lnkd.in/eWNwKhDG _ Thank you Haley Crawford for your excellent reporting! #FashionTrends #ConsumerInsights #LuxuryFashion #RetailTrends #MarketIntelligence #GenZFashion #PlayfulAccessories #BrandStrategy #TikTokTrends

We are honored to be featured in The Wall Street Journal, providing insights into the resurgence of vintage fur and its growing influence on the luxury resale market. For years, the fashion industry distanced itself from fur, but now the tide is turning: Not toward new fur, but toward vintage. As highlighted by Trendalytics in WSJ, demand for vintage fur is surging, particularly among Gen Z consumers who prioritize authenticity, quality, and affordability. Read the article here: https://lnkd.in/eysnK8qS According to Trendalytics data, views of TikToks about vintage fur coats have increased 243% year over year, while Google searches for “vintage fur coats” have jumped 688% since January 2023. Notably, interest in faux fur has remained largely flat. What’s driving this shift? ?? Cultural Reappraisal & Aesthetic Trends: The rise of nostalgic and glam-driven trends—including last year’s “mob wife aesthetic”—has fueled an appeal toward dramatic, oversized furs. Broader trends toward vintage luxury and archival fashion also undergird interest in vintage fur. ?? Sustainability & Cost Considerations: While sustainability remains pertinent to Gen Z’s shopping behavior, many view purchasing second hand as a more responsible alternative to new production. At the same time, the resale value of vintage furs makes them an accessible entry point into luxury fashion. ?? Celebrity & Influencer Validation: High-profile moments—such as rapper Ice Spice repurposing vintage fur at the Grammys and NFL star DeAndre Hopkins going viral for wearing his late father’s mink coat—are introducing vintage fur to Gen Z audiences and normalizing fur’s presence in contemporary style. While the debate around fur remains complex, the data is clear: Vintage fur is no longer a niche market: It’s an accelerating trend with commercial viability. As fashion brands navigate evolving consumer expectations, archival pieces and vintage styles may continue to be a critical strategy for heritage and sustainability-driven brand strategy.? _ Thank you Sarah Spellings for your partnership! #FashionTrends #ConsumerInsights #VintageFur #LuxuryResale #TrendForecasting #Sustainability #SecondhandLuxury #GenZShopping #ResaleMarket #LuxuryFashion #CircularFashion

This season, New York Fashion Week reflected a nuanced evolution of established trends rather than a radical departure. According to our fashion and trend insights team, FW25 reinforced the commercial viability of past runway aesthetics—trends like rosettes, capes, brooches, and structured suiting—while introducing modernized approaches to opulence, shine, and heritage styling. Read our full NYFW report here: https://lnkd.in/ewK5EAdT Our biggest takeaways, below: ?? Refined Elegance: Designers balanced drama with wearability. Oversized circle skirts, structured blazers, and velvet textures were offset with contemporary pairings like soft denim and layered tops. Calvin Klein and Christopher John Rogers’ return to the stage, alongside rising players such as Diotima and Zankov, marked a pivotal moment in defining NYFW’s future aesthetic. ?? Material & Texture Shifts: Both NYFW and our market data reflect growing consumer appetite for rich, tactile fabrics. Corduroy and velvet joined spring’s suede resurgence, while alternatives to traditional sequins—such as iridescent fabrics and lurex embroidery—broadened the definition of "shine." ?? Structural Reinterpretations: The reworking of retro silhouettes—cinched-waist blazers, tartan plaid, and relaxed corduroy tailoring—suggests a consumer preference for nostalgia with a modern edge. ?? Staple Accessories and Bold Beauty Details: Market data shows growing demand for investment-worthy accessories, with NYFW designers delivering plenty of options. Trapezoid bags, leather gloves, and acetate sunglasses are emerging as high-impact luxury pieces. In beauty, bold details like graphic liner and embellished nails are gaining traction, blending statement-making style with sophistication. As the industry recalibrates in response to economic headwinds, designers are leaning into innovation with a data-backed approach. The key takeaway from our fashion team? A recalibration of excess. While opulence is still relevant, it’s being redefined with a more practical, wearable approach. #NYFW #TrendAnalysis #FashionForecasting #RetailTrends #ConsumerInsights

K-beauty has moved beyond niche to fundamentally shape consumer expectations around skincare innovation and ingredient efficacy. According to Trendalytics data in Cosmetics Business, searches for “Korean skin care” have surged 168% year-over-year, highlighting growing demand for the hallmarks of K-beauty: Advanced formulations, unique ingredients, and multi-step skincare routines. For U.S. beauty brands, this shift presents both a challenge and an opportunity. While consumers increasingly seek science-driven and ingredient-focused products, not every brand has the R&D infrastructure to keep pace with K-beauty’s rapid innovation cycles and ever-evolving viral ingredients. Even more challenging: What worked last year may not resonate today. To compete effectively, brands must validate innovation through data, identifying emerging ingredient trends, social media buzz, and retail demand signals before they hit saturation. Real-time search and engagement insights from platforms like Trendalytics also enable brands to optimize assortments and market products alongside the trends which motivate consumers in real-time. K-beauty has also differentiated itself through accessible pricing and digital-first distribution strategies. For U.S. brands, this underscores the need to evaluate market position and pricing. Competitive intelligence tools provide brands with the data needed to anticipate demand and navigate these evolving market dynamics proactively. Want to learn more about Trendalytics’ trend forecasting and market intelligence tools? Reach out to us here: trendalytics.co/demo — Thanks for the mention Jo Allen! #KBeauty #BeautyIndustry #SkincareInnovation #MarketIntelligence #TrendForecasting #IngredientInnovation? #BrandStrategy #BeautyTech #ConsumerInsights #ProductDevelopment #BeautyMarketing #DigitalBeauty #EmergingTrends

Retail’s accelerated trend cycle has created a paradox: While brands depend on trend adoption to maintain relevance and demand, excessive reactivity erodes long-term value. Trendalytics explored this challenge in a recent WWD feature, which examined key brand positioning and retail strategies for 2025. The article underscored an urgent reality: In an era where microtrends evolve at unprecedented speed, consumer fatigue and margin risk are at an all-time high. Brands can no longer afford to chase trends indiscriminately. Measured, strategic investment is more critical than ever. As Trendalytics noted in the article: “Cores’ and microtrends — while remaining key indicators of the aesthetic and lifestyle interests of young shoppers — have inspired exhaustion in consumers and panic in retailers. Brands need to embrace and adopt trends with authenticity in the new year, not freneticism.” Success in 2025 won’t be defined by how fast brands adopt trends, but how they invest in them. AI-powered tools like Trendalytics provide the intelligence needed to assess market dynamics in real time, separate fleeting fads from enduring trends, and strategically allocate resources. As the industry moves toward a more sustainable and consumer-driven model, the ability to integrate AI-driven trend forecasting with commercial strategy will set market leaders apart. Data-driven decision-making isn’t just an advantage. It’s a necessity. Read the article: https://lnkd.in/eu3c8SG2 Many thanks to Lauren Parker and the WWD team for calling on Trendalytics. #Retail #AI #ConsumerTrends #TrendForecasting #RetailInnovation #DataDrivenDecisions #FutureOfRetail #BrandStrategy #Ecommerce

How is your brand navigating the pricing landscape in today’s retail environment? In an era of cautious consumer spending, pricing strategy is a critical differentiator for fashion brands—and, with the right tools, a significant lever to improve profitability and customer retention. To explore this topic, Trendalytics recently partnered with The Business of Fashion on a key BoF Case Study examining how brands are leveraging price perception to drive value. Historically, mass and mid-market retailers have relied on frequent discounting to drive sales and consumer engagement. But this approach comes at a cost: Frequent discounting conditions shoppers to expect markdowns, eroding brand value and margins over time. As our data shows, some brands, like UNIQLO, have taken a fundamentally different approach in recent years: Rather than relying on constant markdowns to keep shoppers on the hook, Uniqlo prioritizes price consistency. By rarely discounting, Uniqlo signals that its products are fairly priced from the outset, eliminating the expectation of future markdowns. As a result, consumers become accustomed to paying full price. Trendalytics’ AI-powered market intelligence software equips brands with the insights needed to analyze competitive pricing trends and competitor strategies. Our technology offers unparalleled visibility into market dynamics, helping our partners to optimize price points, enhance profitability, and drive sustainable revenue growth. If you’d like to learn more about our technology, reach out to us here:?trendalytics.co/demo __ Congratulations Joan Kennedy on penning this significant Case Study. Read the report here:?https://lnkd.in/eFctP8Zr #Retail #PricingStrategy #ConsumerTrends #Uniqlo #BusinessOfFashion #Trendalytics

Today, we’re excited to unveil the next chapter of Trendalytics by introducing our long-awaited rebrand. We’re unveiling a bold new look that reflects our vision for the future of AI-powered trend forecasting, market intelligence and consumer insights. Our technology remains as powerful and dynamic as ever: As the trend ecosystem evolves—and as AI unlocks new opportunities for brands—tools like ours are increasingly vital for driving smarter decisions, revenue, and profitability. Each day, we empower brands to stay ahead—and know what’s next. Explore our new brand and discover our technology by visiting our new website: www.trendalytics.co We’re looking forward to reaching new brands and customers—and to celebrating with our long-time partners? as we embark on this exciting new chapter. To reach out directly about our technology and trend forecasting, DM us or get in touch here: www.trendalytics.co/demo #AI #TrendForecasting #Retail #Rebrand #MarketIntelligence

Thank you for including our insights, The Business of Fashion! As micro-trends decline, stay tuned for what to expect at a macro-level in 2025 at our upcoming webinar this week. https://lnkd.in/ecRhSmXi

As the new year kicks off, join us to discuss the data-backed aesthetics that are set to influence Womenswear, Beauty, consumer purchasing decisions, marketing, and more in 2025. https://lnkd.in/g2XNAFFQ

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