TREAD Agency

Hilary Hutcheson might just be one of the nicest, most genuine people we’ve had on OTSS Podcast. But don’t let that fool you—she’s also a total badass in the outdoor world.?From guiding in Glacier National Park as a teenager (and now) to owning her own fly shop, making award-winning films, and advocating for conservation, Hilary has built a career around passion, purpose, and resilience. In this episode, she gets real about what it takes to make it in the outdoor industry, the importance of taking care of your team, and why trusting your gut can be the difference between success and failure. Listen now wherever you get your podcasts!

TREAD Agency is Nuremberg, Germany this week for IWA OutdoorClassics! We are here with the Montana Department of Commerce and a few other companies from the state. If you happen to be at IWA, please come see us at Booth #5-228.

Are you heading to IWA OutdoorClassics? We are excited to attend the premier international exhibition to explore the latest innovations in shooting sports, hunting and trade, and we look forward to connecting with you. If you will be there, send us a message to arrange a meeting and learn how TREAD can help you meet your marketing goals See you at the show!

The New Rules of the Road by Dan Kahn hit Amazon’s Best Seller list in multiple categories, and for a limited time, you can grab the Kindle version for only $0.99! https://lnkd.in/gin_KYeW If you’re looking to level up your marketing game, this is the playbook you need.

We hit the floor at SHOT Show and sat down with some of the sharpest minds in the industry—founders who are building and scaling brands in the firearms and outdoor world. Instead of our usual format, we packed 5 mini-episodes into 1, giving you quick, no-BS insights from entrepreneurs making it happen. Who’s on this episode? ?? Guzzle H2O – Solving real problems with clean water tech. ?? Hunters of Color – Passion meets purpose in conservation. ?? Olympus Arms – When outsourcing fails, build it yourself. ??? Montana Governor Greg Gianforte – Scaling businesses (and economies). ?? Blackout Defense – How aerospace precision changed the AR market. Whether you're in the firearms industry or just love a good business story, these conversations are packed with takeaways you can use. Hit play and dive in. ????? https://lnkd.in/gwkWdKte

That’s a wrap on SHOT Show 2025 This year was packed with unforgettable moments, valuable connections and exciting product showcases. Our top moments: - Beretta Range Day: We kicked things off with hands-on experience testing products from Beretta, Sako, Burris, Tikka, Norma, and SilencerCo. From pistols to shotguns and everything in between, we even learned a few tips from the gold medal-winning U.S. Olympic Shooting Team! - OTSS Podcast, Live from SHOT: We brought the OTSS Podcast to the show for a special SHOT Show edition! Conversations included inspiring entrepreneurs like Jimmy Flat (Hunters for Color), Brooke Afshari (Blackout Defense) and Shelli Merino (Olympus Arms). - SHOT Show Scavenger Hunt: Our hidden challenge coins were a hit! Winners scored TREAD Agency merch, an Elite Membership to OnX Hunt and gear from Coast Products. These are only three top moments, we have more highlights in our latest blog: https://lnkd.in/gAUa76FY If we missed you at SHOT Show, feel free to contact [email protected]. And don’t miss the upcoming roadshow episode of OTSS – Only the Strong Survive Podcast, where we dive into conversations with entrepreneurs in the outdoor industry!

We’ve arrived to Las Vegas for NSSF—The Firearm Industry Trade Association SHOT Show. We had a great day on the range yesterday with BERETTA, TIKKA, SAKO Ltd, Burris Company, Inc , Norma, and SilencerCo. Now we’re really ready to take on the week! If you’re at SHOT Show, reach out to the TREAD Agency team and let’s connect! Dan Kahn Elizabeth Williams TREAD Agency

We are excited to announce that the Summit at Overland Expo West is back for 2025! TREAD Agency and Kahn Media are thrilled to help develop this event for our client and contribute to the growth and education of the industry. This exclusive B2B gathering brings together the brightest minds and most passionate professionals in the overlanding and outdoor industries for connection, collaboration, and growth. If you're a retailer, manufacturer, distributor, or overland vehicle builder, this event is for you! ??? Date: May 14-15, 2025 ?? Location: Pepsi Amphitheater, Flagstaff, AZ What can you expect? ? An insider’s look at industry trends ? Networking with top brands ? Exciting opportunities to shape the future of overlanding Don’t miss overland’s only B2B event! Learn more and apply to attend here: https://lnkd.in/gm4U6gYb

On this week’s?Only the Strong Survive, we’re joined by author, conservationist, and fly fisherman Dylan Tomine, who shares his journey from fishing the waterways of the Pacific Northwest to creative director at Patagonia Provisions to writing one of Dan's favorite books. We dive into the balance of commerce and conservation, how mission-driven brands inspire happier employees, and why doing what you love is the ultimate key to fulfillment. Click the link to listen now!?

We’d love for you to dive into every episode of Only the Strong Survive, but with over 30 hours of content, we know that’s a lot to ask. That’s why we’ve compiled our favorite moments from 2024 into a single, bite-sized episode. At just five minutes long, it’s a quick listen packed with invaluable advice. Curious about what made the cut? Here’s a sneak peek at some of the standout guidance our incredible guests shared this year. Click the link to watch the full episode!