TRC Insights

I personally hate the idea of Shrinkflation! I think it's deceptive and I feel ripped off when I figure it out on my own in the store. It can also erode consumer trust and brand equity over time, not to mention it is lazy marketing! Price increases are often needed, especially in today's world, but there are smart ways to raise prices. We do tons of pricing research and brand equity research here at TRC Insights. I wrote a blog article just published today regarding shrinkflation. Check it out at the TRC Website: https://lnkd.in/eEyeHQzV

?? Exciting News! ?? We’re delighted to welcome Ted Benzing to the TRC Insights team as our new Vice President! With an extensive background in market research and deep expertise across industries like fintech, CPG, durables and entertainment, Ted will be instrumental in forging new partnerships and delivering outstanding value to our clients. Welcome aboard, Ted! ?? #marketresearchnews #marketresearch https://lnkd.in/esmmycgs

We're #hiring a new Associate Data Analyst in Fort Washington, Pennsylvania. Apply today or share this post with your network.

?? Team Outing Recap: Phillies Baseball Game! ? What an incredible day we had at the Phillies game, especially as we celebrated their clinching of the NL East title! ????? Our team traded in spreadsheets for hot dogs and cheering, creating memories that go beyond the office walls. It was a fantastic opportunity to bond, celebrate our hard work, and enjoy some friendly competition. Whether we were rooting for home runs or just soaking in the excitement of the game, the energy was infectious! A big thank you to everyone who joined us. Here’s to more outings and shared experiences that strengthen our teamwork and spirit—especially as we cheer on the Phillies in the playoffs! #marketresearch #teambuilding #workhardplayhard #insights

We're #hiring a new Associate Analyst in Fort Washington, Pennsylvania. Apply today or share this post with your network.

? Exciting Announcement! ? We are thrilled to welcome Sarah Phillips to the TRC Insights team as our new Senior Vice President! With her extensive market research experience and expertise in healthcare, tech, and automotive industries, Sarah is set to play a pivotal role in building new partnerships and bring exceptional value to our clients. Welcome on board, Sarah! #marketresearch #marketresearchnews https://lnkd.in/eqqs2nD7

?? Exciting Opportunity Alert! Join TRC Insights as a Research Manager! ?? Are you passionate about market research? Do you thrive in a dynamic, fast-paced environment? TRC Insights, a premier custom market research & analytics firm, is on the lookout for a highly motivated and experienced Research Manager to join our stellar healthcare team!

Our Director of Analytics, Westley Ritz, attended the A&I 2024 conference in San Antonio, Texas in early May. He came away with some interesting takeaways for the market research industry. ?? Researchers can improve the detection of data fraud. ?? There’s plenty opportunity for improving the UX of our respondent surveys and other research tools. ?? And, of course, when discussing the usefulness of AI in driving?business decisions, our expectations (or fears) are too high because the technology still has limitations. Read more about Westley’s time at the A&I conference and his deeper learnings through his recent blog. https://lnkd.in/eS9b2jGf

?? TRC Insights presence at Analytics & Insights Summit ?? Last week, our own Westley Ritz, Sr. Director of Analytics, got a chance to dive deep into the ever-evolving world of data and analytics at the Analytics & Insights Summit. Stay tuned for a summary of his key take-aways.