Travis Hawkes Media LLC

Are you using video yet? "Marketing Campaigns with Video See 49% Faster Revenue Growth" (WordStream Study) Video can get attention, engagement, and help drive conversions. It can deliver a message faster and create emotional connection. If your competitors are using video and you're not, your online presence can feel empty and lack a personality. If your competitors aren't using video, it's a blue ocean situation you should jump on asap. Here are 3 types of MARKETING videos that deliver results: ?? Product Launch Video – Generate excitement and showcase the features, benefits, and real-world application of your product or service. Tip: Keep it short, visually engaging, and hook in the first 3-5 seconds. ?? Brand Awareness Video – Tell your story in a way that connects with your audience. Show what makes your brand different and why people should care. Tip: Use authentic storytelling and real experiences to create emotional connections. ?? Retargeting Video Ads – Stay in front of potential customers who have already engaged with your brand. These quick, compelling reminders can push hesitant buyers to take action. Tip: Keep them under 30 seconds and include a strong call to action to drive conversions. If you’re ready to grow your brand with video, shoot me a DM and let’s chat! Set up a discovery call and i'll give you a free video audit. #VideoMarketing #BrandAwareness #MarketingStrategy #ContentCreation #BusinessGrowth

I recently got to work with a dear friend Christian, owner of Moose Painting, on his first in-person mastermind event! Sponsored by 3M, Lowe’s, and Graco, the event brought 4 painters together for 3 days of hands-on training in Christian’s cabinet refinishing techniques so they can go back to their market and crush the kitchen cabinet game. One of my favorite things in this line of work is getting to work with my good friends! Our media package included: ? Highlight / Promo Video for web ? Social Media Clips to promote future events ? Vertical Clip Library for Future Instagram/TikTok Posts ?? Companies that use video in event marketing see up to a 75% boost in event registrations and engagement (Source: EventMB). Tips for event content: ?? Capture the transformation – show the learning journey, not just the event. ?? Shoot for multiple platforms – get vertical and horizontal formats. ?? Showcase your sponsors – great for credibility and future partnerships. Do you have an event coming up? A media package can multiply all the effort you put into it. Shoot me a message and let’s chat about how video can help you amplify your event and grow your brand! #VideoProduction #EventMarketing #ContentStrategy #Storytelling #BrandBuilding #SocialMediaVideo

Throughout history humans have relied on storytelling to pass on information. This ancient process is hardwired in our brains and helps us remember things more effectively. Stories engage the brain, create neural connections that increase memory retention. In branding, you can hack this framework by incorporating storytelling as a bridge to your audience's hearts and minds. By sharing the "why" behind your brand, you invite customers into a story they can relate to and remember. Utilizing video amplifies this strategy by combining visuals, sound, and emotion. ?? Stat: Consumers are 22 times more likely to remember your story than facts and statistics alone. (Source: Stanford University) I've helped tons of businesses and organizations tell their story. If you want help telling your brand story, let's hop on a discovery call. I can walk you through video strategies that connect with your audience, build trust, and drive real results. #Storytelling #Branding #VideoMarketing #MemoryRetention #MarketingStrategy

?? Construction Companies! ?? Want a killer video idea for 2025? ?? “Before & after videos” are an excellent way to showcase your expertise, highlight your process, and build trust with potential clients. These videos give your audience a behind-the-scenes look at your craftsmanship and effort. A peak behind the curtain invites potential clients to connect with your brand on a deeper level -?making them feel involved and confident in your abilities. High-quality content like this helps grow your brand, get noticed, win clients, and stay ahead of the competition. ?? STAT: 64% of construction companies say video significantly boosts engagement and visibility. (Source: BigRentz) Here’s what we recommend for creating a dynamic before & after video package: ?? Time-Lapse Shots Set up a camera to capture key stages of the project over time. Use time-lapse to visually compress months of work into seconds—it’s impressive and engaging.? (Tip: Have a safe, dedicated location for the camera and a power source.) ?? Drone Footage Capture aerial shots to show the scope and scale of your work.? (Tip: Use drones during both the before and after stages to contrast progress from above. Do the same flight path, camera movements & framing to show progress over time) ?? Interviews with Your Team or Clients Showcase the people behind the project—your team and satisfied clients.? (Tip: Ditch the teleprompter. Keep interviews authentic and conversational to build connection and trust) ?? Progress Photos Highlight milestones with high-quality images.? (Tip: Use consistent lighting and angles to create a seamless before-and-after comparison) Why it’s effective: Before & after videos give your audience a complete story. The transformation, the effort, and the expertise behind it. It makes your work relatable, memorable, and shareable. Clients get to see the value you bring beyond the final result, which builds trust and credibility. Seeing all the work that goes into a project helps the client understand the price tag in a way they might not before. ?? Want to see how this could work for your next project? DM me, and let’s talk about creating a video that helps you grow your brand and win clients.

?? 3 Videos Every Non-Profit Should Have ?? Video is one powerful tool to connect with your audience, amplify your mission, and inspire action. ?? 57% of people who watch a non-profit video go on to make a donation ??(Google Advertising Operations). Here are three types of videos every non-profit should have: 1?? Donor Impact Story Video This video highlights the real-world impact of your donors' contributions. ??: Focus on telling someone's story and how their life has been transformed. Introduce the organization through their story. Show emotion and authenticity—your donors will feel connected to the cause (think - documentary). 2?? Volunteer Recruitment Video Showcase the experience and rewards of being a volunteer with your organization. ??: Testimonials / stories from current volunteers. Add dynamic b-roll of volunteers in action to inspire others to get involved. 3?? Fundraising Campaign Video This video explains your campaign's goals and invites viewers to support your mission. ??: Include a clear call to action and show exactly how donations will make an impact. Use strong visuals and emotional storytelling to motivate viewers to take action. Videos like these can help you engage your audience, inspire action, and expand your reach. Whether you're looking to boost donations, attract volunteers, or build awareness, having the right videos can be a powerful tool! ?? Want to create impactful videos for your organization? DM me, and let’s chat about how we can bring your mission to life! . . . #NonprofitMarketing #Storytelling #Fundraising #VideoProduction #DonorEngagement #NonprofitGrowth

Check out this real estate video I created!

Case Study: WODprep - Monthly Social Media Content

We love working with Non-Profits! Check out 3 video strategies that non-profits can implement today to amplify their impact:

?? Behind the Scenes at CU Boulder’s Alienware Gaming Lounge Launch ?? I recently had the honor of creating a video celebrating the creation of a cutting-edge Dell Technologies / Alienware gaming lounge at the University of Colorado Boulder. → Check out this #BehindTheScenes video for a glimpse of what it's like on set and some info about how we set the video up! 3 Reasons To Create Video For Your Event / Launch: 1??Maximize Reach & Engagement: Capture significantly more eyeballs than the event alone. 2??Boost Brand Visibility: High-quality production creates a high quality vibe - if you're launching something big, the video content should match that energy. 3??Create Lasting Impact: Turn a single day event into a continuous engagement tool. ?? Do you like seeing this behind the scenes type content? Drop a comment below and let us know! #EventFilming #Alienware #CUBoulder #VideoProduction #BehindTheScenes #ProfessionalLighting