“It’s not about advertising. It’s about people.” - lon Specht's words are as true today as they were when she wrote her famous tagline for L’Oréal Paris in 1971. Thanks you to the incomparable George Pennacchio and KABC Channel 7 Eyewitness News for covering THE FINAL COPY OF ILON SPECHT. You can watch George's interview with director/producer Ben Proudfoot in the link below and stream the film now on YouTube, AMC+ and Prime Video. https://lnkd.in/gn6kUf26 #IPGMediabrands #TRAVERSE32 #BreakwaterStudios #McCannWorldGroup
关于我们
TRAVERSE32 is a New-York based global entertainment production company and development studio. We believe every brand is an entertainment brand in the making and are committed to creating breakthrough roles for brands in entertainment that become cornerstones of cultural relevance and commercial growth. Collaborating with Academy and Emmy-winning filmmakers and emerging creators alike, TRAVERSE32 produces critically acclaimed, award-winning television, film, and theatrical content which drives powerful connections with audiences. Backed by IPG Mediabrands, which manages $40 billion in marketing investment globally on behalf of clients across 130 countries, TRAVERSE32 uniquely delivers bespoke entertainment opportunities that elevate brands culturally and financially.
- 网站
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https://traverse32.com
TRAVERSE32的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 上市公司
- 创立
- 2020
地点
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主要
获取路线
US，New York，New York，10001
TRAVERSE32员工
动态
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Ilon was a woman ahead of her time, so it’s only fitting that we released THE FINAL COPY OF ILON SPECHT ONE day before International Women’s Day on TED Conferences' Youtube page. Thank you to the extraordinary Matthew Carey at Deadline Hollywood for breaking the news and for helping to bring Ilon’s story to the world. You can learn more about Ilon and see the film in the link below or can stream now on Prime Video and tomorrow on AMC+! https://lnkd.in/gKF954mQ. #IPGMediabrands #TRAVERSE32 #McCannWorldgroup #BreakwaterStudios
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“We’re all worth it. Or no one is worth it.” ? For our first Throwback Thursday, we salute Ilon Specht, (think the real-life Peggy Olson), seen in her heyday at McCann Worldgroup, about the time she wrote L'Oréal Paris's famed tagline. ? Celebrate Women's History Month by watching THE FINAL COPY OF ILON SPECHT, which streams on Prime Video starting Saturday. #IPGMediabrands #McCannWorldgroup #TRAVERSE32 #BreakwaterStudios
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March is Women’s History Month, and TRAVERSE32 is paying tribute to fearless female trailblazers who’ve paved the way & crushed the glass ceiling. For our very first #WomanCrushWednesday, we are honoring advertising icon Ilon Specht, the unsung advertising legend that coined L’Oréal Paris’s iconic tagline, “Because I’m Worth It”. Read more about Ilon’s impact on the beauty industry—and the world—in today’s WWD: https://lnkd.in/dNbNPcd5 TRAVERSE32 - along with our partners at L'Oréal, McCann Worldgroup, and Breakwater Studios - is also proud to bring you Ilon’s untold story on Saturday — International Women’s Day — when our film, THE FINAL COPY OF ILON SPECHT premieres on Prime Video.?#WCW
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We are thrilled to announce that our very own Olivia Warren has been named a Campaign US 2025 Inspiring Woman! Olivia, you inspire us all day, everyday! Please join us in extending a huge congratulations to Olivia and our other extraordinary IPG Mediabrands' honorees, Dani Benowitz and Erin Akselrod - Quintana! #CampaignUS #IPG #IPGMediabrands #TRAVERSE32 https://lnkd.in/gUfVC38Z
We are thrilled that 3 of our incredible leaders are being honored in the Campaign US 2025 Inspiring Women Awards! Olivia Warren, Global Managing Director at TRAVERSE32, has been recognized in the Championing Change category. She's redefining what it means to lead with vision, empathy, and impact. Olivia is known for consistently breaking cultural boundaries while uniquely understanding what it means to be different. Dani Benowitz, Global Chief Negotiations Officer at IPG Mediabrands, has been recognized in the "Making Media Matter" category. Dani is a respected and innovative business partner and colleague, known for her authenticity and collaborative approach. She inspires others and consistently stays at the forefront of her industry. Erin Akselrod - Quintana, US CEO of UM Worldwide, has been recognized in the "Leading the Charge: Media" category. Erin's contributions have been vital to UM's success, encompassing new business wins, exceeding client expectations, and developing future leaders. Her leadership is rooted in a deep respect for her team's capabilities. Congratulations to you all! See the full list of honorees here: https://bit.ly/41wIZ6I #2025InspiringWomen
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Our?Global President Brendan Gaul shares new study findings from Traverse32 and MAGNA Global on content duration and the impact on metrics that matter. Check out his piece in Forbes below! #TRAVERSE32 #MagnaGlobal #IPGMediabrands https://lnkd.in/gwAJKQqJ
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It's beginning to look a lot like Christmas...! A big thank you to Good Morning America for having United States Postal Service's VP of Marketing Sheila Holman and director Dana Nachman on to talk Operation Santa and all things Dear Santa, The Series! Season two premieres this Sunday, Nov. 24th on all ABC owned stations and then streams on Hulu on Black Friday! Check out the segment in the link below. UM Worldwide https://lnkd.in/g3jhT_Nt #USPS #IPGMediabrands #UMWorldwide #TRAVERSE32
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Ben Proudfoot's THE FINAL COPY OF ILON SPECHT is a BrandStorytelling Official Selection! We are so proud of this film and cannot wait for the world to see it! To Breakwater Studios, Brendan Gaul and Brett Henenberg, we'll see you at Sundance...! #IPGMediabrands #McCannWorldwide #TRAVERSE32
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Dear Santa,The Series, about the United States Postal Service's incredible 112-year-old Operation Santa program, is 'sleighted' to return for an all-new second season! S2 will debut on ABC-owned stations on November 24th and begins streaming on Hulu Black Friday (November 29th)! Directed/ produced by Dana Nachman, and executive produced by Brendan Gaul, Brett Henenberg, Chelsea Matter, USPS's Vice President of Marketing, Sheila Holman, and USPS Manager of Marketing Operations, Shalene Starr, MBA, viewers will meet the writers and letter adopting "elves" behind some of Santa's most heartwarming and humorous holiday requests. Check out the trailer and read all about what's in store for Christmas 2024 c/o Variety! #ipgmediabrands #UM #TRAVERSE32 https://lnkd.in/gXpe9g_5
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Ilon Specht may have shared her FINAL COPY, but her words of wisdom and trailblazing spirit very much live on! Thank you to HOT SPRINGS DOCUMENTARY FILM INSTITUTE for awarding THE FINAL COPY OF ILON SPECHT the prestigious Grand Jury Prize! Kudos (again!) to L’Oréal Paris, our extraordinary director Ben Proudfoot, producers Brendan Gaul & Brett Henenberg, Breakwater Studios, and McCann Worldgroup! Festival recap c/o of Deadline - https://lnkd.in/eVxVJq_g