Travel Wisconsin

The Wisconsin Governor's Conference on Tourism (WIGCOT) registration is now open. ????? ??Join us at the La Crosse Center from March 9-11 as we explore tourism's boundless potential at WIGCOT 2025. Don't miss this premier opportunity to grow your skillset and develop as a tourism and hospitality professional! ?? Register today, early-bird rates end on January 15. #WIGCOT25?#TravelWI?#TravelAndTourism?#Conference?#TourismConference?#LaCrosse

We're days away from the Wisconsin Governor's Conference on Tourism! Get ready to fill your tacklebox ?? with valuable knowledge ?? through three rounds of engaging breakout sessions! Whether you're looking to develop new skills or enhance your expertise, we've got something for everyone. ?? Hear from industry experts on: ?? The power of data to transform tourism marketing, with insights from Longwoods International, Tourism Economics, Expedia and Laughlin Constable. ?????????Strategies to tap into the revenue potential of motorcoach, sports, meetings, and international travel. ??????Creative ways to attract visitors by blending art with the great outdoors through public art projects like sculptures and murals—plus budget-friendly marketing ideas that really make a splash! Don't miss out on this opportunity to learn and connect! Register https://tinyurl.com/WIGCOT Lodging https://lnkd.in/gpEBqHcJ #WIGCOT #TourismConference #WisconsinTourism

????Exciting news for all football fans! Travel Wisconsin launched the Dream Draft Sweepstakes leading up to the 2025 Draft in Green Bay! ?? The sweepstakes will provide an epic trip to Wisconsin for a lucky group of winners to take in the Draft. It's also an opportunity to reach a broad audience during an all-eyes-on-us moment. In partnership with ESPN Radio's UnSportsmanLike, sweepstakes winners will also receive an exclusive meet-and-greet with the hosts of the popular radio show and podcast. The sweepstakes is being promoted throughout the ESPN Audio platform and the ESPN Radio Network nationwide, generating massive brand awareness and exposure for Wisconsin. #ESPNRadio?#UnSportsmanLike?#TravelWI?#Sweepstakes?#Partnership?#BrandAwareness https://lnkd.in/d7Fm3jhg

?? Only **31 days** until the Wisconsin Governor's Conference on Tourism! ?? You won't want to miss this incredible event packed with insights from top experts in the industry. Check out some of our exciting highlights: ?? Outdoor-themed Opening Reception: Join us for a night of axe throwing, gear demos and delicious local food and drinks! ?? Industry Insights: Hear from Wisconsin's top outdoor brands on leveraging tourism to connect with consumers. ?? Data Trends: Expert panelists will share the latest travel data and consumer behavior trends driving visitation. ?? Keynote by Kelly McDonald: Gain insights on developing a growth mindset and unlocking new opportunities. ?? Outdoor Recreation Roundtable: Dive into the essential links between outdoor recreation, tourism, economic growth and vibrant communities. Mark your calendars for March 9-11 and get ready for an unforgettable experience! ?? #WIGCOT2025 #OutdoorRecreation?#WisconsinTourism?#TravelWI https://lnkd.in/gecf47ny

?? Exciting news! Our 2024 events campaign was a huge success! Last fall, our event ads led to a stunning 63% increase in sessions, with users engaging more and spending longer on our site. ??? We've been fine-tuning our campaigns for years, and it's paying off! More traffic is rolling in thanks to the content visitors want to see. Did you know events are a major driver for tourism in Wisconsin? ??? Don't miss out! Add your tourism-related events to our Events Directory and create an Events widget for your website to showcase upcoming happenings. Let's keep the excitement going! ?? https://lnkd.in/gEZWkYB3 #TravelWI #Events #Tourism #Engagement

Speaking of awards season...?????HSMAI?recently selected Travel Wisconsin's PR campaigns for three distinguished Adrian Awards! It's an honor that HSMAI recognizes the value of public relations and the tremendous effort our team put into making these campaigns a reality. The awards are: ?? Silver Award for PR Consumer Campaign: Tasty Makers ?? Bronze Award for Digital-Social Media Campaign: Wisconsin Flights ?? Bronze Award for PR Feature Placement Article: Food & Wine feature These campaigns employed a variety of PR strategies and tactics to tell Wisconsin's story. Our Tasty Makers campaign continued to elevate Wisconsin's culinary scene, leaning into the Wisconsin season of?Bravo TV's Top Chef. The buzz around the show opened the door for us to host the journalist who wrote a feature story in?Food & Wine?about Wisconsin's master cheesemakers. The content creator campaign was a partnership with MKE - Milwaukee Mitchell International Airport and?Visit Milwaukee?to show travelers in the Atlanta market how easy it is to fly to Wisconsin. Cheers to our PR team and every partner who contributed to the award-winning work! #FlyMKE?#TravelWI?#PRAwards?#PublicRealtions

It's your lucky day??early-bird registration for the Wisconsin Governor's Conference on Tourism is extended!?? Register before Sunday, January 19, at 11:59 p.m. to secure the best rate. #TourismConference #WIGCOT #TravelWI

Send us your Governor's Tourism Award nominations! Do you know a Wisconsin tourism business, organization or person really who provides top-notch service? ??? Or a rising star who is unstoppable? ?? Help celebrate Wisconsin tourism by submitting nominations for impactful people, projects, events, destinations and promotions that make our industry exceptional. Award nominations are due by Friday, January 24. #TravelWI #GovernorsTourismAwards #WIGCOT #AwardSeason

Congratulations to Deputy Secretary Maria Van Hoorn for being named to Milwaukee Business Journal's 40 under 40! ???? Deputy Secretary Van Hoorn has overseen back-to-back record-breaking years for economic impact, directed the implementation of $13 million in federal recovery funds, helped land major opportunities like Bravo's Top Chef, secured prestigious awards honoring the Department's excellence and acted as an overall champion for Wisconsin. We're so grateful for Deputy Secretary Van Hoorn's hard work and dedication to Wisconsin tourism. Please join us in congratulating her on this prestigious recognition. https://lnkd.in/gaJwqXht #40Under40 #TravelWI #MilwaukeeBusinessJournal #Leadership #Leader #award

Welcome to the team Kristin Chuckel ???? Kristi joins Travel Wisconsin as our Operations Director, overseeing the Wisconsin Department of Tourism's day-to-day operations. This includes human relations and organizational culture, budget oversight, contracts and procurements, as well as agency policy development, implementation and organization-wide compliance. Kristi enjoys her lake time - being on or near water is her happy place! ????? #TeamMember?#TravelWI?#Operations