Travel and Tourism Research Association (TTRA)

Ready to transform the future of tourism marketing? Join the industry’s best at ?Marketing Outlook Forum 2025?from January 27-29 in Fort Worth, Texas. Discover data-driven insights, engage with forward-thinking leaders, and explore opportunities shaping tourism’s future. Special highlights include Fort Worth’s unique heritage—don’t miss the cattle drive and optional rodeo tickets! Secure your spot now and be part of the movement! #TourismMarketing #MarketingInnovation #FutureOfTourism #FortWorth #Texas

???Exciting Career Opportunities in Tourism Research & Strategy!??? Travel and Tourism Research Association (TTRA) is thrilled to share a variety of impactful career opportunities with top organizations in the tourism sector. If you’re passionate about tourism, data, and making a difference, these roles could be your next big step! ???Watts Endowed Director / Full Professor?– Arizona State University Lead innovative tourism research at a premier academic institution. ???Economic Impact Analysis Specialist?– The University of Georgia Shape policies and drive sustainable growth through expert economic impact analysis. ???Research Manager?– Visit California Leverage data insights to enhance California’s global tourism strategies. ???Request for Proposals?– Visit Seattle Help shape Seattle’s tourism future with your expertise in strategic planning. These positions offer a unique chance to make a lasting impact in the dynamic world of tourism. Don't miss out on the opportunity to join forward-thinking teams! ?? Explore the full list and apply today:?https://lnkd.in/gVanmK_U #TourismCareers #ResearchJobs #EconomicImpact #TTRA #TourismIndustry

???Experience the TTRA Asia Pacific Chapter Conference 2024 in vibrant Bangkok! ???When:?November 30 - December 3, 2024 ???Where:?Bangkok, Thailand ???Theme:?Tourism and Travel Sustainable Transformations in the Asia Pacific Join leaders and innovators from across the Asia Pacific as we explore pathways toward a sustainable and prosperous future for the tourism industry. ??Why Attend? Expert-Led Sessions:?Discover the latest research on topics like AI, cultural tourism, and sustainable travel practices. Engaging Workshops:?Experience Thailand's rich traditions with hands-on sessions in?Thai cuisine and wellness. Site Visits:?Explore the?Ancient City?and immerse yourself in Thailand's heritage. Networking:?Build connections with professionals and academics from across the region. Recognition:?Celebrate achievements at the?Awards & Gala Dinner. This event offers a unique platform to share knowledge, foster innovation, and create meaningful collaborations tailored to the Asia Pacific region. ???Register now?to secure your place in this transformative journey. https://lnkd.in/eFx4jUer #TTRA2024 #SustainableTourism #AsiaPacific #Bangkok

NEW RESEARCH ALERT!!! 21% of American travelers report they will travel more in the U.S. in the coming year, and 7% will travel more internationally, because of the results of the 2024 presidential election! Check out these insights and other updates on holiday travel, and economic concerns in this latest update from Longwoods International and Miles Partnership via the link below! https://lnkd.in/eFkB3PwA Some key highlights from this month's update: Key Findings:?“2024 Presidential Election Results Positive for Travel Planning” 1.??21% of American travelers?report they will travel more in the U.S. in the coming year, and 7% will travel more internationally, because of the results of the 2024 presidential election.??In contrast, only 8% said they will travel less domestically, and 3% will travel less internationally during the next 12 months. ? 2.?The presidential election outcome seems to have an even more positive impact for those travelers identifying as Republicans, with 29% saying they will travel more domestically in the coming year, vs. those identifying as Democrats, of which 18% say the same.?? ? 3.?Among travelers who are planning trips during the holiday season, 57% are planning to travel by car, and 28% plan to fly to their destinations.?? ? 4.?Despite traveler bullishness about the U.S. economy, concern among American travelers about inflation has been creeping up during 2024, with 31% now saying inflation will greatly impact their travel decisions in the next six months, up from 26% in January.? 5.?The good news is that only 6% of those saying inflation will greatly impact their travel plans are cancelling trips:??unchanged from January!???These travelers primarily indicated that they are reallocating their spending habits by cutting back on how much they spend on lodging, food, entertainment, etc. in order to make the trip happen.??This further reinforces that premise that in a post-pandemic world, Americans are prioritizing travel as a “need” versus a “want!”??This also means that Holiday Season travelers are placing an extra emphasis on seeking deals and are weighing in on perceptions of value! #travel

Shape the future of tourism research - submit your academic paper for #TTRA2025 in Galway, Ireland, by December 6! ????

?? Research Alert! ?? Do you know someone who would enjoy sharing their travel stories and experiences? Maybe someone who is not used to being asked or who doesn't always feel represented in travel brand and destination marketing? (Maybe you're that "someone" yourself! ??) Well the next wave of the Future of Travel research project is here, and we aim to increase understanding of the unique travel experiences of underrepresented travelers, especially those from historically marginalized communities. We do this by collecting stories from travelers, which help us capture the emotions and sentiments related to travel experiences. ?? Participate and earn a $75 incentive. Or share with someone who wants to share their travel stories -- there's also an incentive for referring participants who qualify and submit an approved story in the SEEQ Platform. Want to learn more? Sign up here: https://lnkd.in/eY5jqX_8 cc: Danny Guerrero The Culturist Group Esra Calvert Share More Stories

???"Using Research and Data to Drive Change" – A Must-Attend Session at Marketing Outlook Forum 2025!??? ???Featured Speaker:?Lindsay Milne, VP of Marketing at Meet Boston ????Moderator:?Ted Sullivan, CMO at Zartico ???"If you're not using data and research to drive tourism innovation, you're already behind." Dive into the groundbreaking strategies transforming Boston’s tourism landscape. Lindsay Milne, joined by moderator Ted Sullivan, will showcase how Meet Boston uses cutting-edge research and data to challenge conventions, spark innovation, and drive measurable success. ???Why Attend? ? Learn how?data-driven insights?can revolutionize your destination marketing. ? Gain actionable tactics to inspire?tourism innovation?in your region. ? Connect with?industry leaders?in thought-provoking discussions. ???Mark Your Calendar:?January 27-29, 2025 | Fort Worth, Texas ???Register before December 1, 2024, and SAVE $400! ???Fun Fact:?This year’s early registration rate is even lower than last year’s! Don’t wait – lock in your savings and join us for a transformative event in Fort Worth, Texas. ???Register Now! https://lnkd.in/ei9gSJtT #MOF2025 #TourismInnovation #DataDrivenInsights #FortWorth #Texas

???AI isn’t just a tool—it’s driving the future of travel. Are you ready to explore what’s next? Join?Robert Patterson, SVP of Marketing Technology at MMGY Global, at?Marketing Outlook Forum?in Fort Worth, Texas, January 27-29, 2025, to uncover how AI is reshaping the travel and tourism industry. ? Discover AI-driven personalization and real-time engagement ? Learn about predictive analytics and immersive experiences ? Explore ethical AI and workforce transformation Get actionable insights and a clear vision for the future of travel marketing. Don’t miss this chance to stay ahead at?#MOF2025. #AI #TravelMarketing #TourismInnovation #FutureOfTravel #DigitalTransformation #MarketingTrends #FortWorth

Come hangout with me (via Zoom) on December 11th at 11am for the next installment of Insider’s Guide to Washtenaw County Tourism, Destination Ann Arbor’s quarterly webinar series. Register here: https://lnkd.in/g6Qgeibi

???Connect with the Best in Travel and Tourism at MOF 2025??? Ready to shape the future of travel and tourism marketing? Join us?January 27–29, 2025, in the heart of Fort Worth, Texas, for?Marketing Outlook Forum 2025—where industry leaders gather for insights, innovation, and unforgettable connections. We’re excited to welcome delegates from the most influential organizations in travel and tourism, including: ??Brand USA ??Destination Canada ??Visit California ??"Explore Georgia" DMC ??Louisiana Office of Tourism ??U.S. Travel Association ??Tourism Economics ??Datafy ??Dallas Fort Worth International Airport (DFW) ??And many more! ???What’s in store? ??Keynote insights?from industry visionaries like Adam Sacks (Tourism Economics) and Erin Francis-Cummings (Future Partners). ??Hot topics?like AI in tourism marketing, data-driven strategies, and cutting-edge trends. ??Unparalleled networking?at exclusive events like a cattle drive and an evening at Billy Bob’s Texas. ???Who should attend? Travel marketers, tourism professionals, and anyone looking to lead the charge in this dynamic industry. ???Early Bird Discounts?– Register by?Dec 1, 2024, and save $400! ????TTRA Members: $1,299 ????General Admission: $1,699 ???REGISTER?NOW?and secure your spot at this must-attend event! https://lnkd.in/gr7TZnF ?? Don’t miss this chance to connect with the brightest minds in travel and tourism. The future starts at MOF 2025—will you be there? #MOF2025 #TravelMarketing #TourismInnovation #Networking #DigitalMarketing