Travel and Tourism Research Association (TTRA)

Ready to transform the future of tourism marketing? Join the industry’s best at ?Marketing Outlook Forum 2025?from January 27-29 in Fort Worth, Texas. Discover data-driven insights, engage with forward-thinking leaders, and explore opportunities shaping tourism’s future. Special highlights include Fort Worth’s unique heritage—don’t miss the cattle drive and optional rodeo tickets! Secure your spot now and be part of the movement! #TourismMarketing #MarketingInnovation #FutureOfTourism #FortWorth #Texas

Earlier this week, we collaborated with Future Partners to host our annual webinar exploring the impact of stewardship and sustainability on today's travelers and their decision-making. In case you missed it, here are five crucial trends to know about destination stewardship. Find the full webinar recording, research summary, articles and additional resources on our website. https://lnkd.in/e7NVd6Yd

Proud to announce the launch of the LIVE dashboard by Australian Trade and Investment Commission (Austrade)'s Tourism Research Australia (TRA)??! Awesome work by the team to produce this interactive tool that offers insights in a way we've never seen them before for Australia's visitor economy, across 21 different indicators. This is a great tool for tourism operators, researchers, academics, Government, and anyone else enthusiastic about tourism. Explore the dashboard and see how our tourism sector is performing across economic, social, environmental and institutional metrics: https://lnkd.in/g2mSNSB2 #tourism #VisitorEconomy #FirstNations #Accessibility #Sustainability

Do not miss our annual webinar, "The Year in Review and the Year Ahead," featuring insights from Miles, Phocuswright and PhocusWire. Together, we'll explore three key travel trends shaping the industry, complete with case studies and examples. Key trends ?? - Marketing Reimagined: Innovations shaping travel - Trending Technology: The latest in tech, including AI - Hospitality Insights: How traveler preferences are shifting Don't miss out - register today! https://lnkd.in/eFngHxkV

You Are Invited to Join the ShortTermRentalz 'Insights and Predictions 2025' Webinar on Dec 3, 2024: - The year ahead in the global short-term rental industry, including how the STR industry will become more systemised - How AI and social media will transform the way we search - How over-tourism coverage will impact STR regulations - What the future holds for loyalty in the STR segment - How booking windows and traveller behaviour will shift in 2025 #webinar #shorttermrentals #airbnb #regulation #overtourism #traveldemand #travellers Paul Stevens

??Don’t Miss Marketing Outlook Forum 2025 – Register by Dec 1 and Save $400! Dates:?January 27–29, 2025 Location:?Fort Worth, Texas Program Highlights: ?"Using Research and Data to Drive Change"?– Learn how data transforms tourism marketing with insights from Lindsay Milne (Meet Boston). "Can AI Self-Drive Us into the Future?"?– Explore the power of AI in travel marketing with Robert Patterson (MMGY Global). "Understanding and Maximizing True Economic Impact of Destination Marketing"?– Unpack economic strategies with Maria Sheetz (Amadeus Hospitality) and Kelly Smith (Datafy). "No One Ever Bored Anyone Into Buying Anything"?– Dive into creative strategies with Noel O’Dea, (Target Marketing & Communications). Early Bird Rates (Before Dec 1, 2024): TTRA Members:?$1,299 (Save $400!) General Admission:?$1,699 (Save $400!) BONUS EXPERIENCES:?Cattle drive, Billy Bob’s Texas reception, and optional rodeo tickets with museum tours. ???REGISTER NOW: https://lnkd.in/ei9gSJtT #TourismMarketing #TravelIndustry #DestinationMarketing #Texas #FortWorth

???Exciting Career Opportunities in Tourism Research & Strategy!??? Travel and Tourism Research Association (TTRA) is thrilled to share a variety of impactful career opportunities with top organizations in the tourism sector. If you’re passionate about tourism, data, and making a difference, these roles could be your next big step! ???Watts Endowed Director / Full Professor?– Arizona State University Lead innovative tourism research at a premier academic institution. ???Economic Impact Analysis Specialist?– The University of Georgia Shape policies and drive sustainable growth through expert economic impact analysis. ???Research Manager?– Visit California Leverage data insights to enhance California’s global tourism strategies. ???Request for Proposals?– Visit Seattle Help shape Seattle’s tourism future with your expertise in strategic planning. These positions offer a unique chance to make a lasting impact in the dynamic world of tourism. Don't miss out on the opportunity to join forward-thinking teams! ?? Explore the full list and apply today:?https://lnkd.in/gVanmK_U #TourismCareers #ResearchJobs #EconomicImpact #TTRA #TourismIndustry

???Experience the TTRA Asia Pacific Chapter Conference 2024 in vibrant Bangkok! ???When:?November 30 - December 3, 2024 ???Where:?Bangkok, Thailand ???Theme:?Tourism and Travel Sustainable Transformations in the Asia Pacific Join leaders and innovators from across the Asia Pacific as we explore pathways toward a sustainable and prosperous future for the tourism industry. ??Why Attend? Expert-Led Sessions:?Discover the latest research on topics like AI, cultural tourism, and sustainable travel practices. Engaging Workshops:?Experience Thailand's rich traditions with hands-on sessions in?Thai cuisine and wellness. Site Visits:?Explore the?Ancient City?and immerse yourself in Thailand's heritage. Networking:?Build connections with professionals and academics from across the region. Recognition:?Celebrate achievements at the?Awards & Gala Dinner. This event offers a unique platform to share knowledge, foster innovation, and create meaningful collaborations tailored to the Asia Pacific region. ???Register now?to secure your place in this transformative journey. https://lnkd.in/eFx4jUer #TTRA2024 #SustainableTourism #AsiaPacific #Bangkok

NEW RESEARCH ALERT!!! 21% of American travelers report they will travel more in the U.S. in the coming year, and 7% will travel more internationally, because of the results of the 2024 presidential election! Check out these insights and other updates on holiday travel, and economic concerns in this latest update from Longwoods International and Miles Partnership via the link below! https://lnkd.in/eFkB3PwA Some key highlights from this month's update: Key Findings:?“2024 Presidential Election Results Positive for Travel Planning” 1.??21% of American travelers?report they will travel more in the U.S. in the coming year, and 7% will travel more internationally, because of the results of the 2024 presidential election.??In contrast, only 8% said they will travel less domestically, and 3% will travel less internationally during the next 12 months. ? 2.?The presidential election outcome seems to have an even more positive impact for those travelers identifying as Republicans, with 29% saying they will travel more domestically in the coming year, vs. those identifying as Democrats, of which 18% say the same.?? ? 3.?Among travelers who are planning trips during the holiday season, 57% are planning to travel by car, and 28% plan to fly to their destinations.?? ? 4.?Despite traveler bullishness about the U.S. economy, concern among American travelers about inflation has been creeping up during 2024, with 31% now saying inflation will greatly impact their travel decisions in the next six months, up from 26% in January.? 5.?The good news is that only 6% of those saying inflation will greatly impact their travel plans are cancelling trips:??unchanged from January!???These travelers primarily indicated that they are reallocating their spending habits by cutting back on how much they spend on lodging, food, entertainment, etc. in order to make the trip happen.??This further reinforces that premise that in a post-pandemic world, Americans are prioritizing travel as a “need” versus a “want!”??This also means that Holiday Season travelers are placing an extra emphasis on seeking deals and are weighing in on perceptions of value! #travel

Shape the future of tourism research - submit your academic paper for #TTRA2025 in Galway, Ireland, by December 6! ????