Each week, Trapital helps you gain the latest insights on music, media, and culture. Sign up here and we'll send you our next memo: https://lnkd.in/eeHzCYuz
关于我们
I'm Dan Runcie, and I started Trapital to elevate the culture I love. The artists I once looked up to are now some of our most successful business leaders. But they rarely got the coverage they deserved. I’ve spent my career in business reading deep strategic breakdowns on every other industry, but never hip-hop. Honestly, I was over it. Where were the folks who looked like me? Where were the business leaders who repped what I cared about? I first started writing about the business of hip-hop as a hobby. It was something to explore while I was job hunting after business school. My personal Medium page led to freelance writing gigs at major publications. The bylines were cool and all, but I still didn’t feel like I made an impact. The business of hip-hop needed its own home. Trapital was launched in March 2018 and has grown ever since. Trapital’s memos, essays, and podcasts are followed by the leading executives in music, media, tech, and more. Trapital has been seen in The Wall Street Journal, New York Times, NPR, CNBC, Axios, and more. Learn more at trapital.co
- 网站
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https://trapital.co/newsletter
Trapital的外部链接
- 所属行业
- 在线音视频媒体
- 规模
- 1 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2018
地点
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主要
获取路线
PO Box 401192
US，California，San Francisco，94140
Trapital员工
动态
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Trapital转发了
WhatsApp is a force of nature. It has 2 billion monthly active users. Thousands of business rely on it to reach customers. But it has one big similarity to music streaming: It’s cultural impact far outweighs the profits it generates. WhatsApp does have B2B revenue-generating services like WhatsApp Business API and click-to-message and more, but the app is not yet a cash generator for Meta like Instagram or Facebook. Will WhatsApp close the gap? Does it need to? In our latest episode of Trapital, we broke down WhatsApp’s journey, business model, value prop; and future. Listen to me and Tatiana Cirisano break it all down. Here’s the episode: https://lnkd.in/dJXN65aR
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Trapital转发了
WhatsApp is the closest thing to an “everything” app, especially in other markets. It’s a force of nature. Can Meta’s messaging app turn that attention into a profitable business? In our latest episode of Trapital, we did a break down on WhatsApp. Listen wherever you get podcasts!
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Trapital转发了
Music is cheaper than ever but fans are often skeptical of price increases to any service. “Who gets the additional money?” “Will they pay artists more?” Regardless of the truth or nuance, that narrative lingers on. Listen to me and Tatiana Cirisano discuss Spotify’s potential plans with its Music Pro tier and whether it’s the right solution. You can listen to this episode here: https://lnkd.in/ePNE-hsv
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The Trapital Summit is back in 2025! Join us on September 10 in LA. Our goal with the summit is to offer a breath of fresh air from the business conference industrial complex. ? Deep 1-on-1 fireside chats with top leaders (no panels) ? Networking opportunities in a room full of founders, investors, and execs ? Curated, intimate summit to build meaningful connections Plus, this year’s event will be even bigger. Tickets are on sale now. Super early bird discount available until April 30. Come join us! Link is in my comment below. If you want your company or leader to get in front of the Trapital Summit, send me a DM and I’ll share more details about sponsorship opportunities.
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Trapital转发了
Big announcement coming soon... stay tuned!
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Trapital转发了
Major record labels wants music streaming to be priced higher, similar to Netflix. Will music streaming services launch a premium tier that customers want to buy? Netflix’s premium tier is $24.99/mo in the U.S. Spotify’s main offering is $11.99/mo. The company is exploring a Music Pro tier with remixing tools, premium audio, and concert presale access for ~$18/mo. On the latest episode of Trapital, I talked about the pros and cons with Tatiana Cirisano: https://lnkd.in/eeNXxySn
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Trapital转发了
Music streaming is inexpensive. There’s room to raise prices. But will music fans want to buy ‘Music Pro’? We discussed on our latest episode of Trapital, with Tatiana Cirisano. Hope you enjoy!
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Trapital转发了
Spotify is exploring a 'Music Pro' tier at $18 per month with access to concert presales, remixing songs, and high quality audio. But who is this for? The record labels have been eager to find ways for music lovers to pay more for music. They see Netflix's $25 per month premium tier, (more than double Spotify's $12 per month in the U.S.) and want similar. Music streaming is a very inexpensive product. But is 'Music Pro' what superfans really want? If the end goal is to add more value and charge more, are there better ways to achieve that? I broke it all down in our latest Trapital memo. Who is Spotify Music Pro Really For? https://lnkd.in/eTVTwqE9 You can also listen to our latest Trapital episode for a full breakdown.
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Trapital转发了
Instagram Live is one of many Meta products hat have came and went. Why don’t these types of products last long on Meta’s roadmap? We answered that question on our latest episode of Trapital. Listen wherever you get podcasts!