Transparent Partners

RampUp 2025: What’s Next in MarTech? Another RampUp in the books, and the conversations were as thought-provoking as ever. Here’s what’s on our minds post-event: ?? Retail Media Networks: The Value Trade-Off RMNs are booming, but the real challenge? Proving ROI, standardizing measurement, and tackling inefficiencies. The value is there—so is the complexity. ?? Data Clean Rooms: Privacy vs. Performance They offer a privacy-compliant way to collaborate on data, but the road to unlocking their full potential is still bumpy. LiveRamp’s big bet on Habu highlights the opportunity, but striking the right balance with regulations remains a challenge. ?? AI & Data Readiness: The Bottleneck AI is reshaping marketing, but without clean, governed data, it risks amplifying existing issues rather than solving them. Data quality isn’t just important—it’s essential. RampUp reinforced that while tech is evolving fast, the fundamentals—data quality, measurement clarity, and operational efficiency—remain at the heart of success. What were your biggest takeaways from RampUp? Let’s keep the conversation going! ?? #TransparentPartners #RampUp2025 #MarTech #AI #DataStrategy

?? Celebrating Ramadan 2025 ?? As Ramadan begins, we extend our warmest wishes to all those observing this sacred month of reflection, devotion, and community. It’s a time for spiritual growth, generosity, and coming together—values that resonate deeply with us at Transparent Partners. To our colleagues, clients, and friends who are fasting and celebrating, we wish you a Ramadan filled with peace, gratitude, and togetherness. Ramadan Mubarak! ? #RamadanMubarak #Ramadan2025 #Community #Reflection #TogetherWeThrive

?? We’re Hiring! Join the Transparent Partners Team ?? Are you passionate about MarTech, data, and digital transformation? At Transparent Partners, we help brands maximize their marketing technology investments—and we’re looking for talented individuals to join our team! If you’re ready to work with a boutique consultancy that values innovation, collaboration, and making an impact, check out our open roles here: https://bit.ly/41cx8Jx Know someone who’d be a great fit? Tag them below or share this post! ?? #Hiring #MarTech #Consulting #CareerOpportunities #TransparentPartners

I know many of us in the industry will be in San Francisco next week. If that includes you, then please - Join Us for a Marketing & Technology Mixer! We are excited to host an exclusive networking event alongside super{set} and Ascendant Network. Don’t miss the chance to explore AI’s real-world impact on marketing with industry leaders! ??? When:?Wednesday, February 26, 5:00 - 7:00 PM PST ??? Where:?140 New Montgomery St, San Francisco, CA ? ?? Register:?https://lu.ma/zuospt91 What to Expect: ? A candid panel with leaders from global brands & AI innovators ? Practical insights for building AI-ready marketing teams ? Networking with top experts in marketing and AI Featured Panelists: ???? Shiv Singh, AI Trailblazers ???? Jesse Laskaris, L’Oréal ???? Paul Loukes, Kellanova ???? Aaron Fetters, Transparent Partners ???? Jon Suarez-Davis, super{set} ???? Marti Funk, Ascendant Network Beer, wine, and light bites will be served! #AIinMarketing #DataDrivenMarketing #TransparentPartners

?? Search is Evolving—Are You Keeping Up? The way consumers search for information is rapidly changing, and brands that fail to adapt risk falling behind. From AI-powered recommendations to conversational search experiences, the future of search is more dynamic than ever. In our latest blog, we break down the biggest shifts in search behavior and what they mean for marketers. How can your brand stay visible in this evolving landscape? Find out here: https://bit.ly/4gLviFj #TransparentPartners #SearchEvolution #DigitalMarketing #AI #MarketingInnovation #SEO

?? RampUp 2025—We’re Almost There! In just one week, our team is heading to San Francisco for RampUp 2025, and we can't wait! It’s always an incredible opportunity to connect with industry leaders, exchange bold ideas, and explore smarter marketing strategies. Will you be there? Let us know—we’d love to meet up! ?? #RampUp2024 #MarketingInnovation #DataDrivenMarketing

Today, we celebrate Presidents' Day! ???? A day to honor the leaders who have shaped our nation through history to the present. Their guidance through challenges and triumphs reminds us of the enduring values of leadership, unity, and progress. Let's appreciate the history that has molded us and look forward to a future inspired by these principles. Enjoy a day of remembrance and gratitude! #PresidentsDay #Leadership #History

Investing in Learning & Development isn’t just about upskilling—it’s about driving long-term success. ?? Organizations that prioritize continuous learning empower their teams, foster innovation, and stay ahead in an ever-evolving market. Our recent blog explores why a strong L&D strategy is critical and how it can transform business outcomes. Read more: https://bit.ly/3WzDalN #TransparentPartners #LearningandDevelopment #OrganizationalSuccess

AI is transforming marketing—but its true impact will be defined by the people who use it. In the latest edition of Transparently Speaking, Lindsey Daly dives into how AI is reshaping marketing and why human creativity, strategy, and ethics remain at the center of its success. As brands integrate AI into their marketing strategies, the key to unlocking its full potential lies in the balance between automation and human insight. Read the full piece here: https://bit.ly/42QbSvI Want to stay in the loop on more insights like this? Sign up for our newsletter: https://bit.ly/42QT9jG #TransparentPartners #AI #DigitalTransformation #ArtificialIntelligence #TransparentlySpeakingSeries

We are thrilled to celebrate ? Rae Markwell ? Sr. Director on our Marketing Strategy & Operations team! Rae is an exceptional leader whose confidence, focus, and enthusiasm inspires everyone around her. Beyond her expertise, Rae is a mentor and motivator—always leading with positivity, empowering those around her, and fostering a culture of collaboration and excellence. ?? Here’s what their teammates have to say: ?? “Rae is an exceptional leader who exudes confidence, focus, and enthusiasm. Her energy naturally draws people in. Having worked with Rae in past roles, I’ve always known her as a rockstar—but the impact she has made at Transparent is truly unmatched. She has driven remarkable progress for the business and our clients while fostering a culture of positivity and strong relationships. Rae is destined for limitless success, and we’re incredibly fortunate to have her help lead our collective growth as a company and as a team.” — Kaela Carey Cifonelli, Sr. Director | Marketing Strategy & Operations ?? “Rae is a hardworking and dedicated leader. She is driven and committed, always going above and beyond to support both the team and our clients. She leads by example, offering guidance and encouragement while empowering those around her to grow. Her energy and positivity make her a pleasure to work with every day, and this recognition is so well deserved!” — Hannah Ventola, Manager | Marketing Strategy & Operations ?? “Rae is a true leader in every sense of the word—her influence is immediate, and her ability to execute with both speed and precision is nothing short of inspiring. Rae has an incredible knack for giving feedback that’s not just constructive, but empowering—she helps you see the big picture while keeping every detail sharp and impactful. Watching her work is a masterclass in how to balance quick execution with top-tier quality. She has this rare ability to make you feel confident and supported, all while pushing you to deliver your best!” — Mary Doman, Associate | Marketing Strategy & Operations ?? Rae, you inspire us! Your contributions make a difference every day, and we are so grateful to have you as part of our team! #TransparentPartners #EmployeeSpotlight #TransparentCulture #CelebrateSuccess