Social Media Manager | Content Creator | Brand Social Strategist | Organic Social Media | Influencer Marketing | Personal Brand Enthusiast
If you’re a social media pro interviewing for a new role, it’s not just about selling yourself. It’s about making sure you know what you’re walking into. It’s your responsibility to ask the right questions to gauge where the company’s social media stands. Here are the questions you should be asking: ? What are your primary goals for social media? ? Who is your target audience across platforms? ? What platforms are you currently active on? ? Do you have a documented social media strategy? ? What’s your current content creation process? ? Are you currently running any paid social campaigns? ? Do you have an established brand voice or tone guide? ? How do you currently measure success on social media? ? What tools are you using for scheduling, analytics, or social listening? ? What is the current approval process for social posts? ? Are there any pain points you’ve experienced with social media so far? ? How involved is leadership in social media? ? What’s your crisis or escalation plan for social? ? Are there any upcoming launches or campaigns I should know about? ? Who was managing social before this role opened and were you satisfied with their approach? ? Why are you hiring for this role now? ? What’s your biggest challenge with social media right now? ? Are you currently working with influencers or brand partners? ? What other departments do I need to collaborate with regularly? ? Is there an internal team or agency handling graphic design, copywriting, or video editing? ? Do you have a content calendar or planning system in place? These questions help you assess the brand’s foundation and what you are potentially walking into.