?? Join the "Trak Jack Young Memorial Tourney Challenge!" ?? Trak Software is honoring Jack Young’s legacy with our annual bracket challenge! Think you’ve got the best picks? Sign up and compete for a great cause. ?? $30 per team ?? Limit of 2 teams per person ?? Sign up now: https://lnkd.in/g9bQmK4x ?? To make your payment, email or venmo [email protected] Learn more about how we’re giving back like Jack would: https://bit.ly/3FRaNtR #MarchMadness #TourneyChallenge #TrakGivesBack #JackYoungMemorial
Trak Software
软件开发
Salt Lake City，UT 2,957 位关注者
Avoid underperforming advertising partnerships (sponsorships) by using one platform for strategy, execution & analysis
关于我们
Trak is a digital SaaS Sponsorship Management Platform built to provide a central location for every piece of a multi-media sponsorship. Helping organizations who buy, sell or consult on sponsorships to accelerate, simplify, and improve the planning, execution, and measurement experience. The tool gives marketers time to creatively build and execute their partnerships instead of getting bogged down by tedious, manual processes
- 网站
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https://trak.io
Trak Software的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Salt Lake City，UT
- 类型
- 私人持股
- 创立
- 2015
- 领域
- SaaS、Sports Business、Sponsorship和Sports Marketing
地点
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主要
获取路线
US，UT，Salt Lake City，84043
Trak Software员工
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Cameron Oliver
CEO @ Trak (trak.io) // Sponsorship Management Software // 47% less manual work // 4x ??
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Charles Reynolds
Sponsorship Asset Management | Digital Transformation, Operational Results & Innovation with Trak Software (Trak.io)
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Jermaine Davis
Director of Sales @ Trak Software
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Ben Muell
Experienced sales and account management professional passionate about living a healthy and active lifestyle as well as learning and perusing goals.
动态
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Chris Baretta of Carolina Core FC shares how Trak Software helped their club build a professional-level operation from the start. ??? At Trak, we empower teams and organizations to streamline sponsorships, partnerships, and operations—just like the pros. Ready to take your team to the next level? Learn More. ?? https://bit.ly/4iXxBX5 #TrakSoftware #SponsorshipManagement #MajorLeagueMindset #CarolinaCoreFC #SportsBusiness
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?? Join Us at SportsPro New York + Exclusive Happy Hour Invitation! ???? We're excited to announce that we'll be attending the SportsPro New York Conference on March 20-21, 2025 at the Marriott Marquis in Manhattan! To make the most of this event, we're organizing an exclusive Happy Hour on Wednesday evening. It's a perfect opportunity to unwind and connect with fellow sponsorship-related industry in a relaxed setting. ?? Interested in joining us? Simply drop a comment below or send us a direct message, and we'll share all the details with you. ????? Looking forward to connecting with industry peers and making this event memorable. See you there! ?? #SportsProNYC #Networking #HappyHour #SportsBusiness #AIInSports
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?? Managing sponsorships just got easier! ?? Juggling partnership details, tracking inventory, and keeping everything up to date can be overwhelming. That’s why we’ve created a free "Selling & Buying" sponsorship management Excel template—designed to streamline your workflow and eliminate spreadsheet chaos. ? Only 3 tabs for simplicity ? Data validation keeps everything connected ? More time for partnerships, less time fixing spreadsheets ?? Whether you’re selling or buying sponsorships, we’ve got the right template for you. ?? Download now and take control of your sponsorships → https://bit.ly/4ilGgTs #SponsorshipManagement #ExcelTemplates #SponsorshipSuccess #TrakSoftware
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?? NSF Boston Recap! ?? The The National Sports Forum made its way back to Boston for the first time since 1998, and Trak was proud to be a sponsor once again! From incredible keynote sessions to reconnecting with industry leaders, we had an unforgettable experience. ?? Highlights included: ??? Jim Nolan’s insights on fan engagement at Gillette Stadium ?? A deep dive into Amica’s Celtics partnership ?? Innovative sponsorship strategies from the Canucks & Penguins ?? Learning about America’s VetDogs and their impact Plus, a big congrats to the Cleveland Browns on winning the SAMMY Award! ?? Read our full recap here: https://bit.ly/3QLGFCA ?? See you in St. Louis next year! #NSF2025 #SportsBusiness #SponsorshipMarketing
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?? We’re live at the Utah Sports & Entertainment Career Expo today! ?? If you're looking to break into sports & entertainment or want to learn how top brands manage partnerships, come say hi at our booth! ???? ?? Utah Jazz HQ https://lnkd.in/gYunwwQV #TrakSoftware #SportsCareers #SponsorshipSuccess #UtahJazz
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?? Elevate your sponsorship game with a strategic activation plan! Discover how to set clear objectives, craft effective strategies, and execute flawlessly. Read our latest blog post to unlock the full potential of your sponsorship investments. https://hubs.la/Q038Cyn70 #Sponsorship #SponsorshipActivation #MarketingStrategy #BrandEngagement
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Thank you to everyone who visited the Trak Software booth at the The National Sports Forum in Boston! We loved connecting with fellow sports industry professionals and discussing how our sponsorship asset management solutions can elevate your partnerships. Let's keep the momentum going—stay tuned for more updates and innovations from Trak Software. #NationalSportsForum #NSF2025 #TrakSoftware #SportsBusiness #SponsorshipManagement #SportsNetworking #Boston2025
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????? "Boston, here we come! And who's with us?"????? Trak Software is thrilled to announce our participation in the 2025 National Sports Forum from February 23-25 at the Westin Copley Place in Boston, MA. Swing by our booth to discover how Trak can revolutionize your sponsorship asset management, ensuring you maximize ROI and streamline operations. ?Special Offer: Enter for a chance to win an Apple Watch and other free swag! #NationalSportsForum #TrakSoftware #SponsorshipManagement #NSF2025 #BostonBound #sponsorship To schedule your demo, visit our website: https://hubs.la/Q037BxVK0
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"Sports marketing isn’t just about slapping a logo on a jersey or a stadium wall—it’s about connection, engagement, and impact."
Why Sports Sponsorship Works in 2025: Breaking Down the Data Sports marketing isn’t just about slapping a logo on a jersey or a stadium wall—it’s about connection, engagement, and impact. As we step into 2025, new data from Nielsen and Deloitte proves that sports sponsorships are delivering stronger returns than ever before. Here’s why: Brand Recall & Trust Are at an All-Time High According to Nielsen’s latest report, 81% of sports fans can recall at least one brand associated with their favorite team or event, compared to just 44% for traditional digital advertising. More importantly, trust in brands that invest in sports sponsorships is 37% higher than in brands that don’t. Sponsorships Drive Tangible ROI Deloitte’s analysis shows that for every $1 invested in sports sponsorships, brands see an average return of $7 in media value, brand lift, and direct consumer engagement. The secret? Integrated activations—brands that pair sponsorships with digital, experiential, and influencer marketing see 2.5x higher engagement rates than those using a single-channel approach. Live Sports is the Last Advertising Safe Haven With ad fatigue and declining TV viewership plaguing many industries, live sports remains an outlier. Nielsen found that 91% of live sports viewers watch games in real-time, making it one of the few media channels where consumers are truly engaged (and not skipping ads). Emerging Trends Creating Even More Opportunities Women’s Sports are Surging – Sponsorship revenue for women’s sports is projected to exceed $1.3 billion in 2025, making it one of the fastest-growing investment areas. Athlete-Driven Marketing is Winning – Sponsorship deals with individual athletes (rather than teams) have seen a 46% higher engagement rate on social media. Experiential Sponsorships Are on the Rise – Brands that create fan-first experiences at events report a 28% increase in brand loyalty. What This Means for Marketers The numbers don’t lie—sports sponsorships aren’t just a "nice-to-have"; they’re a must-have for brands looking to stand out. Whether through team sponsorships, player partnerships, or unique event activations, companies that invest in sports marketing are building deeper relationships with customers and seeing real business impact. Ready to explore sports sponsorships for your brand? Let’s connect and find the right opportunity for you! #SportsMarketing #Sponsorship #BrandEngagement #MarketingTrends #SportsBusiness