Trajektory

? Time is running out! ? Don’t forget to fill out your March Madness Bracket before Friday, March 21st for a chance to win a $50 gift card! ?? One winner for the men’s bracket and one for the women’s bracket—who’s ready to take the top spot? ?? Enter now: ?? Women’s Bracket: https://lnkd.in/gHkyduQT ?? Men’s Bracket: https://lnkd.in/gF7E2h6f Don’t miss out—get your picks in before tip-off! ???? #MarchMadness #BracketChallenge

?? Join Us at SportsPro New York! ?? At the premier event for the sports broadcast, streaming, and media industry, Trajektory’s CEO & Founder, Alex Kerr, will take the stage alongside Ned Luke, Vice President, Partnership Solutions at the New Jersey Devils to discuss “Driving ROI in Sponsorships: 6 Indicators for Optimizing Your Assets." With industry experts gathering to explore how to grow, engage, and monetize audiences, this session will dive into data-driven strategies for maximizing sponsorship value in an ever-evolving media landscape. ?? Thursday, March 20th at 11:50 AM ?? SportsPro, New York

??Is Your Brand Maximizing Jersey Patch Value? ?? Not all jersey patches are created equal! To drive the most impact, brands need to consider size, contrast, simplicity, controlled content, secondary exposure, and text usage. A great example? TD Bank’s patch on the Canucks Sports & Entertainment (CSE) jersey, which stands out with a high-contrast design that ensures maximum visibility. Want to dive deeper into best practices for jersey patches? ?? Download the entire All Asset Playbook here: https://lnkd.in/gb9_7BYU

?? March Madness Bracket Challenge! ?? Think you have what it takes to pick the perfect bracket? Join Trajektory’s March Madness Bracket Challenge for a chance to win a $50 gift card! ?? We’re giving away one $50 gift card to the winner of the men’s bracket and one $50 gift card to the winner of the women’s bracket—so don’t miss out! You can participate in both brackets! ?? Deadline to submit your bracket: Men's: 12:00pm EST on Thursday, March 20th Women's: 11:30am EST on Friday, March 21st ?? Join now: ?? Women’s Bracket: https://lnkd.in/gHkyduQT ?? Men’s Bracket: https://lnkd.in/gF7E2h6f Bring your A-game, and let’s see who comes out on top! ??♂???♀? #MarchMadness #BracketChallenge

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?? National Women's Soccer League (NWSL) Social Growth Continues to Soar! ?? In honor of Women’s History Month, we’re spotlighting the remarkable growth of women’s sports, starting with the NWSL’s record-breaking rise in 2024: ?? +59% growth in total brand value, reaching $51M+. ?? +61% increase in total engagements, hitting 180M+ across X, Facebook, Instagram, and TikTok. These numbers highlight why brands should invest in the NWSL—as engagement rises, so does sponsorship value and visibility. ?? ?? The proof is in the numbers: ? The 2023 NWSL Championship was the most-watched in league history, averaging 817K viewers (+71% YoY). ? Sponsorship investment in women’s sports is projected to surpass $1B globally by 2026 (SportsPro). ? San Diego Wave Fútbol Club continues to lead in team sponsorship value, showcasing the power of engaged fan bases. With record-setting engagement and brand value, the NWSL is a prime space for sponsorship growth. Brands investing now are getting in on one of the fastest-growing markets in sports. ?? ?? Throughout March, we’ll continue highlighting the growth of women’s sports and their impact on the industry. Stay tuned!

?? Top Broadcast Locations from the AHL All-Star Game! ?? The 2025 American Hockey League All-Star Classic provided major visibility for brands, with top sponsorship placements generating significant on-screen time during the broadcast. The static dasherboard led the way, appearing for over 2 hours, followed by in-ice logos (1:04:40) and jersey sponsorships (23:05). ?? Key Viewership & Sponsorship Insights: ?? The 2025 AHL All-Star Game reached a record 1.2M+ viewers, marking a 15% YoY increase in audience size. ?? Brand partnerships with teams and league assets saw a boost, with brands like Spotlight 29 Casino , Acrisure, and CCM Hockey leading the way in exposure. ?? Sponsorship placements on helmets, media backdrops, and in-arena signage proved to be valuable brand assets, capturing extended screen time throughout the game. For brands looking to maximize exposure in the hockey world, the AHL continues to be a high-value opportunity. Want to see how your brand can capitalize on premium sponsorship placements? Let’s talk! ?? https://lnkd.in/gqYwZV2b Note: The images displayed here are one example of detection for each location.

?? That’s a wrap on MIT Sloan School of Management 2025! ?? Alexandra Sizemore and Douglas Nickerson had an incredible time at the MIT Sloan Sports Analytics Conference, connecting with industry leaders and diving into the latest trends shaping the future of sports data and sponsorship valuation. From thought-provoking panels on AI in sports business to in-depth discussions on measuring sponsorship impact, the conference reinforced the growing importance of data-driven decision-making in the industry. A huge thank you to everyone we met, shared insights with, and collaborated alongside—we’re excited to continue pushing the boundaries of sports analytics and sponsorship reporting! Until next year, Sloan! ??

?? Celebrating International Women’s Day! ?? Today, we recognize and appreciate the incredible women of Trajektory who help drive our company forward every day. We’re grateful to have such a talented, driven, and inspiring group on our team! Beyond our own walls, we celebrate women everywhere—in sports, business, and beyond—who continue to break barriers and pave the way for future generations. Here’s to empowering, supporting, and uplifting women today and every day! ???? Alexandra Sizemore, Courtney Whiteside, Dani Schulgasser, Katherine Loomis, Norlin Sunga, Rachel Sessa, Sari Schwartz, Kiana V., Melissa Widel #InternationalWomensDay #IWD #WomenInSports #WomenInBusiness

?? February NHL Social Insights Recap! ?? This month, TD, Capital One, and RBC led the way in top sponsorship partnerships, generating significant social value across the league. The Coca-Cola Company, Toyota Motor Corporation, and TD Bank dominated brand engagement, surpassing 2M+ interactions each! Meanwhile, the Toronto Maple Leafs (MLSE (Maple Leaf Sports & Entertainment Partnership)) and New York Rangers saw massive fan engagement, with the Leafs topping 25M interactions. A standout moment? The 4 Nations Face-Off, where Rogers Communications secured $23K in partner value from a high-engagement moment near the bench. Plus, Tim Hortons and RBC benefited from high-action and emotional game moments, driving $61K and $39K in value, respectively. ???? Which brands or teams stood out to you this month? ????