Trajektory

?? Celebrating Women’s History Month with Women’s Sports! At Trajektory, we champion women in sports. This month, we’re celebrating trailblazing athletes, teams, and leaders who continue to push boundaries and inspire the next generation. Here’s to elevating women’s sports and driving more value than ever! #WomensHistoryMonth #WomensSports

Women’s sports are having a moment ?? From Unrivaled’s record-setting debut to groundbreaking NWSL partnerships, March delivered major momentum. Plus, March Madness headlines, big-name sponsors, and a sneak peek at our NHL uniform sponsorship report. Don’t miss the latest insights from the Trajektory team ??

?? That’s a wrap on SportsPro New York! ?? Alex Kerr and Chris Kiernan had an incredible time at the premier event for the sports broadcast, streaming, and media industry, where over 600 experts came together to explore the future of audience engagement and monetization. We were also thrilled to host a Tech Showcase on the 6 Key Indicators for Maximizing Sponsorship ROI with Ned Luke, diving into how brands can better measure and optimize their partnerships. A huge thank you to everyone who joined the session and stopped by to connect! Until next time, SportsPro New York! ??

? Time is running out! ? Don’t forget to fill out your March Madness Bracket before Friday, March 21st for a chance to win a $50 gift card! ?? One winner for the men’s bracket and one for the women’s bracket—who’s ready to take the top spot? ?? Enter now: ?? Women’s Bracket: https://lnkd.in/gHkyduQT ?? Men’s Bracket: https://lnkd.in/gF7E2h6f Don’t miss out—get your picks in before tip-off! ???? #MarchMadness #BracketChallenge

?? Join Us at SportsPro New York! ?? At the premier event for the sports broadcast, streaming, and media industry, Trajektory’s CEO & Founder, Alex Kerr, will take the stage alongside Ned Luke, Vice President, Partnership Solutions at the New Jersey Devils to discuss “Driving ROI in Sponsorships: 6 Indicators for Optimizing Your Assets." With industry experts gathering to explore how to grow, engage, and monetize audiences, this session will dive into data-driven strategies for maximizing sponsorship value in an ever-evolving media landscape. ?? Thursday, March 20th at 11:50 AM ?? SportsPro, New York

??Is Your Brand Maximizing Jersey Patch Value? ?? Not all jersey patches are created equal! To drive the most impact, brands need to consider size, contrast, simplicity, controlled content, secondary exposure, and text usage. A great example? TD Bank’s patch on the Canucks Sports & Entertainment (CSE) jersey, which stands out with a high-contrast design that ensures maximum visibility. Want to dive deeper into best practices for jersey patches? ?? Download the entire All Asset Playbook here: https://lnkd.in/gb9_7BYU

?? March Madness Bracket Challenge! ?? Think you have what it takes to pick the perfect bracket? Join Trajektory’s March Madness Bracket Challenge for a chance to win a $50 gift card! ?? We’re giving away one $50 gift card to the winner of the men’s bracket and one $50 gift card to the winner of the women’s bracket—so don’t miss out! You can participate in both brackets! ?? Deadline to submit your bracket: Men's: 12:00pm EST on Thursday, March 20th Women's: 11:30am EST on Friday, March 21st ?? Join now: ?? Women’s Bracket: https://lnkd.in/gHkyduQT ?? Men’s Bracket: https://lnkd.in/gF7E2h6f Bring your A-game, and let’s see who comes out on top! ??♂???♀? #MarchMadness #BracketChallenge

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?? National Women's Soccer League (NWSL) Social Growth Continues to Soar! ?? In honor of Women’s History Month, we’re spotlighting the remarkable growth of women’s sports, starting with the NWSL’s record-breaking rise in 2024: ?? +59% growth in total brand value, reaching $51M+. ?? +61% increase in total engagements, hitting 180M+ across X, Facebook, Instagram, and TikTok. These numbers highlight why brands should invest in the NWSL—as engagement rises, so does sponsorship value and visibility. ?? ?? The proof is in the numbers: ? The 2023 NWSL Championship was the most-watched in league history, averaging 817K viewers (+71% YoY). ? Sponsorship investment in women’s sports is projected to surpass $1B globally by 2026 (SportsPro). ? San Diego Wave Fútbol Club continues to lead in team sponsorship value, showcasing the power of engaged fan bases. With record-setting engagement and brand value, the NWSL is a prime space for sponsorship growth. Brands investing now are getting in on one of the fastest-growing markets in sports. ?? ?? Throughout March, we’ll continue highlighting the growth of women’s sports and their impact on the industry. Stay tuned!

?? Top Broadcast Locations from the AHL All-Star Game! ?? The 2025 American Hockey League All-Star Classic provided major visibility for brands, with top sponsorship placements generating significant on-screen time during the broadcast. The static dasherboard led the way, appearing for over 2 hours, followed by in-ice logos (1:04:40) and jersey sponsorships (23:05). ?? Key Viewership & Sponsorship Insights: ?? The 2025 AHL All-Star Game reached a record 1.2M+ viewers, marking a 15% YoY increase in audience size. ?? Brand partnerships with teams and league assets saw a boost, with brands like Spotlight 29 Casino , Acrisure, and CCM Hockey leading the way in exposure. ?? Sponsorship placements on helmets, media backdrops, and in-arena signage proved to be valuable brand assets, capturing extended screen time throughout the game. For brands looking to maximize exposure in the hockey world, the AHL continues to be a high-value opportunity. Want to see how your brand can capitalize on premium sponsorship placements? Let’s talk! ?? https://lnkd.in/gqYwZV2b Note: The images displayed here are one example of detection for each location.