Trajektory

? Trajektory's MLS End-of-Season Social Report is Here! ?? Discover the standout MLS teams and brands that dominated social value and fan engagement this season! Our report dives into rankings for top clubs, brands, and partnerships. Whether you’re looking to gauge your season’s success or strategize for the future, this report offers valuable insights for teams and brands alike. To download the full report and see how your team or brand performed in driving fan connection and sponsorship impact in the MLS, visit the link here: https://lnkd.in/ghe379Xi

?? Week 10 NFL Sponsorship Recap ?? Check out this week's top teams, brands, and partnerships (11/5/2024 - 11/11/2024)! Week 10 was an exciting week of football, with multiple last-effort wins. Close games brought teams like the Panthers and the Texans into the top 10 of team partnership value leaders. The Lions' dominant performance puts them in the top 5 for engagement, while the 49ers and Eagles lead the way. Stay tuned for our NFL sponsorship highlights next week! #NFLWeek8 #SponsorshipRecap #Trajektory #SponsorshipValuation

Curious about how your brand’s sponsorship ROI stacks up across major sports leagues? Our latest blog dives into the essential metrics that help brands measure success across social media, in-stadium, and broadcast channels. Discover how benchmarking ROI can guide your sponsorship strategy and optimize your investments. Check it out here: https://lnkd.in/gfrmJpsk

On this Veterans Day, we honor the brave individuals who have served our country with courage and dedication. Thank you for your service and sacrifice. Your strength and commitment inspire us all. Today, we also observe Remembrance Day, reflecting on the sacrifices made by those who gave their lives for our freedom. We honour their memory and express our deepest gratitude for their service. Lest we forget.

The National Women's Soccer League (NWSL) regular season has come to a close, and with playoffs looming, we wanted to take a closer look at the top teams and brands for social value so far this season. In the latest NWSL social media rankings, Kaiser Permanente led with $1.9M in social brand value, followed closely by CVS Health and DoorDash at $912.2K and $851.7K, respectively. The San Diego Wave Fútbol Club topped team rankings with $3.5M in social value, with KC Current and Washington Spirit also performing strongly. These numbers highlight the league’s power to drive substantial visibility as brands like Kaiser Permanente and DoorDash maximize their reach through front-of-kit sponsorships and engaging content that resonates with fans. DoorDash’s partnership with Angel City Football Club has been a significant driver of social brand value, especially regarding their front-of-kit sponsorship, which generated an impressive $779.3K across various social media channels. As a prominent sponsor, DoorDash has leveraged Angel City’s strong fan base and high engagement rates to boost its brand visibility. Together, they continue to create impactful moments on and off the field, showcasing the strength of brand alignment within the NWSL. If you want to see where your brand or team ranks in your respective leagues, contact us at trajektory.com/demo., which generated an impressive $779.3K

This week, some Trajektory team members traveled to Denver to visit our amazing partners at Kroenke Sports & Entertainment, including the Colorado Avalanche, Denver Nuggets, and Colorado Rapids. They had a blast cheering on the Avs and Nuggets at their home games and connecting with the talented teams that make these partnerships so impactful. We’re grateful for the opportunity to strengthen these relationships and celebrate the energy of live sports with our partners! #Partnerships #SportsBusiness #TrajektoryInDenver

??? National Football League (NFL) Week 9 Sponsorship Recap ?? Check out the top teams, brands, and partnerships from this week (10/28/2024 - 11/04/2024)! This week’s social highlights were all about unique brand moments and high engagement! The Baltimore Ravens and Ford Motor Company scored big, bringing in over $450K in Partner Value. Meanwhile, Wonder Bread made an unexpected splash with the Detroit Lions, thanks to a NASCAR-themed Halloween costume by Jared Goff and his wife. Top social engagement teams this week included the Philadelphia Eagles, Lions, and Ravens, with standout brands like Ford and M&T Bank leading in social value. Get the full rundown on how teams and brands performed this week at Trajektory.com – where we help you measure more and worry less!

?? Strauss delivered a home run with their MLB partnership during this year’s MLB playoffs, generating incredible results across social media! Over the course of the postseason, Strauss captured $2.3M in total social value, driven by 18.2M engagements and 269 posts across all MLB teams’ social channels. A majority of this value came from Strauss' helmet partnership. Among the top performers, the Los Angeles Dodgers led the way, bringing in an impressive $1.2M in value for the brand. ?? This partnership is a prime example of how aligning with high-visibility teams and moments during the playoffs can elevate brand awareness and deliver outstanding ROI. Strauss hit it out of the park with strategic activations, driving engagement and visibility across the league!

Yesterday, our team celebrated Halloween in the office with a creative twist! Most of the team dressed up as different variations of our CEO, Alex Kerr, capturing his unique style in everything from casual to business looks. It was a fun day with laughs, team spirit, and some impressive Alex impersonations! ?? Radoslaw Bryja Dani Schulgasser Sari Schwartz Alex Kerr Rachel Sessa Allison Sullivan, Ph.D. Gautam Kapoor Roger Payne Austin Neace Itamar Nurko Kiana Vega Matt Powers Katherine Loomis Courtney Whiteside

Alex Kerr, our CEO, had an exciting return to Washington, D.C. – his old stomping grounds from his days at Monumental Sports & Entertainment – for the Smart Business DealMakers Conference. Alex enjoyed collaborating with fellow leaders, learning new strategies to navigate today’s complex business landscape, and exploring ways to drive innovation within the sports sponsorship space. The DealMakers Conference offered an ideal platform for fostering dynamic discussions and exchanging actionable strategies, where innovative ideas met real-world execution. Thank you to the DealMakers team for creating such a valuable and inspiring event!