Trajektory

We're grateful for our partners, clients, and the entire Trajektory team this Thanksgiving! ???? Your support fuels our journey, and we’re excited to keep reaching new heights together. Wishing you a Happy Thanksgiving filled with gratitude and good company! ??

?? Week 12 NFL Sponsorship Recap ?? Check out the top teams, brands, and partnerships from this week (11/19/2024 - 11/25/2024)!

?? Takeoff with Trajektory - November Edition ?? Here’s what we’re covering this month: ? ? Women’s Sports ? ?? Men’s Sports ? ?? MLS Report ? ?? Partnership Spotlight and more! Stay tuned for more updates from Trajektory! ?? #SponsorshipValue #Trajektory

?? Huge congratulations to our partners at the Orlando Pride on winning the National Women's Soccer League (NWSL) Championship! ???? A well-deserved victory for an incredible team. ??? #NWSLChampions #PrideInOurPartners

? Good Luck to Our MLS Partners! ? We’re cheering on our partners, the Seattle Sounders and Orlando City, as they take on the MLS playoffs this weekend! The Sounders have been a force all season, with Jordan Morris and Nicolás Lodeiro leading the charge and creating magic on the field. Over in Orlando, Facundo Torres and Duncan McGuire have been lighting it up, showcasing their incredible skill and determination. We’re excited to watch both teams bring their passion and energy to the playoffs. Let’s go, Sounders and Orlando City—time to make it happen! ???

?? Good Luck, Orlando Pride! ?? We’re so excited to cheer on our partners at Orlando Pride as they take the field in the NWSL Finals! With standout performances from Barbra Banda, who has been electrifying on the attack, and the legendary Marta, whose leadership and skill continue to inspire, the team has shown incredible heart and determination. It’s been a joy to watch the journey, and we can’t wait to see the game this weekend. Let’s go, Pride! ???

?? Tune into the Sports Loft podcast to hear from Alex Kerr! ??? Alex dives deep into Trajektory’s mission to bring a holistic, data-driven perspective to sports sponsorship. Discover how our platform empowers brands to measure, understand, and optimize the value of their investments in sports. A must-listen for anyone looking to stay ahead in the evolving sponsorship world! Check it out here: https://lnkd.in/grHecAfK

?? NBA History in the Making! Bronny James and LeBron James share the court, creating an unforgettable moment as the first father-son duo to play together in an NBA game! ?? In this iconic game, FanDuel earned major visibility, with their branding prominently featured on the digital board directly behind Bronny and LeBron checking into the game in this viral video shared by the Los Angeles Lakers. Thanks to the buzz around this historic event, FanDuel saw $134.4K in partner value from this one post, along with impressive engagement metrics and an average logo clarity of 81.58%! ?? This moment highlights the power of strategic logo placement and the value of consistent sponsorship assets in sports. By ensuring brand visibility during high-impact moments, sponsors like FanDuel can capitalize on organic engagement, generating significant ROI and amplifying brand exposure with audiences that truly connect with the content. FanDuel is an official sports betting partner of the NBA, so they receive asset inventory for National games like the Timberwolves vs. Lakers game. FanDuel captured amazing exposure, highlighting why some brands implement a league-level sponsorship strategy over a team-level or mixed approach. Spending at the league level?ensures?that your brand is visible during high-impact moments in front of the largest possible audiences. #Trajektory #FanDuel #Lakers #NBA #SponsorshipValue

?? Week 11 NFL Sponsorship Recap ?? Check out the top teams, brands, and partnerships from this week (11/12/2024 - 11/18/2024)!

Thanks for having us at your Partner Summit, Minnesota Wild! We always love to nerd out over our customer's data. ?? ?? ??