Congratulations Jason Crawforth and the SWEAR team for making it to the SXSW Innovation Awards Finalist ant the 8th SXSW Innovation Awards Finalist Showcase! ?? Trailhead co-founder & member Jason Crawforth, Founder of SWEAR, is making waves with AI-resistant technology that provides permanent proof of authenticity for video and sound recordings. SWEAR is on a mission to protect digital integrity, and we're excited to celebrate this huge milestone with them!
SXSW INNOVATION AWARDS FINALIST: SWEAR Step into the future at the 8th Annual SXSW Innovation Awards Finalist Showcase! Discover 55 groundbreaking projects across 11 categories as finalists unveil their cutting-edge work. Cast your vote for the People’s Choice Award while expert judges select winners—including Best in Show. Don’t miss this chance to experience the Innovation Awards Finalist Showcase and see the most visionary projects of 2025 up close! https://lnkd.in/gvegvq6a In this edition of our finalist series, we spotlight Jason Crawforth the CEO and Founder of SWEAR, which will be showcasing its innovation in the WTF (WHAT THE FUTURE) category. Traveling from Boise, Jason is ready to compete and make an impact at SXSW. https://swear.com SXSW: What does SWEAR do? CRAWFORTH: SWEAR produces AI-resistant digital recordings that are impervious tampering and counterfeiting. Our advanced technology provides permanent proof of authenticity and ownership by cryptographically fingerprinting and mapping the digital DNA of every frame, pixel, and sound bite into a decentralized blockchain ledger in real-time. SWEAR protects digital integrity – pixel-by-pixel. SXSW: What inspired this project? CRAWFORTH: Witnessing the rapid shift from the information age to the disinformation age compelled me to create SWEAR.com. The transformative potential of AI for generational change was clear, but so was its darker side—its capacity to manipulate, deceive, defraud, and incite conflict. SWEAR was born out of a crucial need to protect truth and integrity, ensuring that as technology evolves, it safeguards our digital landscape. SXSW: What made you decide to enter this project in the SXSW Innovation Awards? CRAWFORTH: The SXSW Innovation Awards were a must for us because the program celebrates the most exciting advancements in our connected world. Being honored is a tremendous privilege that reinforces our mission to ensure digital media remains authentic, secure, and trustworthy. SXSW: Will this be your first time at SXSW? If you have been to SXSW before, what is your favorite memory of your previous experience? CRAWFORTH: I was at SXSW in 2024 and my favorite memories were the interactions with people from around the world. As a lifelong traveler, the multi-cultural conversations were good for my soul. Join us as we unveil the winners at the 26th Annual SXSW Innovation Awards Ceremony on Monday, March 10! https://lnkd.in/gcjVQFzu Secure your badge today and be part of the groundbreaking ideas shaping the future at SXSW 2025! sxsw.com/attend #SXSW #SXSW2025 #InnovationAwards #SXSWInnovation #TechForGood #AI #Blockchain #DigitalIntegrity #FutureTech #WTFWhatTheFuture #AIResistant #DisinformationDefense #TechInnovation #StartupShowcase #AuthenticityMatters #ProtectTheTruth #SWEAR