We’re proud to announce that our visionary leader and the founder of Trade School, Genna Franconi, has been elevated to the CEO role of both Trade School and our sister agency, 22squared. Over the course of her 13 year tenure at the company, Genna has consistently been a champion of innovation and a catalyst for growth, shaping our offerings, our culture, and the work we do with our clients. In her new portfolio wide role, she will leverage our strong foundation and fierce independence to continue to build for what’s next. Congratulations Genna! ?? Thank you to Brian Bonilla at Ad Age for sharing our story! https://lnkd.in/er5t4YNG
Trade School
广告服务
Atlanta，Georgia 8,379 位关注者
An integrated content agency that creates high-quality, personalized content at scale.
关于我们
Trade School is an integrated content agency, built to create high-quality, strategically-crafted content at scale. We have combined the strategic chops and creativity of an agency, with the agility and craft of a modern production studio to help brands modernize their approach to content creation.
- 网站
-
https://www.tradeschool.works
Trade School的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Atlanta，Georgia
- 类型
- 私人持股
- 创立
- 2020
- 领域
- Influencer Marketing、Digital Design、Content Strategy、MarTech Consultation、Comms Planning、Full Service Production、Social Media、Creative Campaigns、Templates & Automation和Measurement Strategy
地点
-
主要
获取路线
2135 Defoor Hills Rd NW
US，Georgia，Atlanta，30318
Trade School员工
动态
-
Check out Amy Choi in Digiday weighing in on how creator contracts are evolving to help preserve authenticity and responsible use of generative AI.
Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday. With the ongoing use of?generative artificial intelligence in content creation?and influencer marketing raising legal and practical considerations for marketers and creators, execs say they are hearing from more clients over the past year to adjust creator contracts to mitigate brand safety risks, copyright infringement and other legal troubles down the line. This includes language specifying that creators do not use AI in content generation, as well as requests for the agency itself not to use AI in its work. In this piece by Antoinette S., we speak to Amy Choi of Trade School, Bill Rowley of Open Influence, and Yelena Ambartsumian of AMBART LAW PLLC.
-
Excited to host the?AAF Atlanta Inclusion Workshop?in partnership with?each+every?at Trade School! Our inclusion offering: each+every,?is dedicated to helping brands build deeper connections through Inclusion Strategy & Consulting. Our approach ensures brands don’t just speak to their audiences—they understand them at their core. Looking forward to an engaging session, for additional details see below: ? ?? Trade School, 2135 Defoor Hills Rd NW Suite I, Atlanta, GA 30318 ?? March 25 ? 11:30 AM ??? https://lnkd.in/eai2cCVU
Starting in March, we're having our AAF-Atlanta Spring 2025 Inclusion Workshop Lunch Series, a dynamic three-part event dedicated to advancing diversity and inclusion in advertising. This series will bring together industry leaders, innovators, and advocates to share insights and strategies for shaping a more inclusive and impactful advertising landscape. Our March 25th Workshop will focus on Shaping Authentic Narratives presented by each+every. Register Here: https://lnkd.in/eeCcNQv2
-
-
We're gearing up for InFronts 2025! ?? Excited to join Orange Apron Media by The Home Depot in Atlanta for two days of learning, collaboration, and innovation in retail media.
The countdown continues! InFronts 2025, Orange Apron Media’s second annual Retail Media Marketing Summit, is less than a month away. We’re looking forward to welcoming advertisers, brand marketers, tech partners, and media and press partners to Atlanta for two full days of learning and collaboration. From distinguished speakers to dynamic breakout sessions, this year’s event is sure to inspire as we step into the future of retail media. #InFronts2025 #OrangeApronMedia #RetailMedia #HomeDepot
-
-
Our Impact Club leads the charge in community service at Trade School, such as organizing volunteer projects, charity donations, and nonprofit collaborations. Huge shoutout to?Shonginee Saha and Gina Borges, MBA for leading the way in giving back with with Boca Helping Hands!
Last week, we had the privilege of volunteering at Boca Helping Hands, representing Trade School's Florida IMPACT (Individuals Motivated by Passion and Action Creates Triumph) Committee. Gina Borges, MBA and I had a truly rewarding experience assisting in the distribution of groceries and household necessities to families in need. It was an incredibly fulfilling opportunity to work alongside dedicated individuals who share our passion for making a positive impact in the community! I would like to extend my sincere gratitude to Gina Borges, MBA, for her unwavering support of all my efforts, ideas, and goals, and for consistently being there for me. A special thank you to Mariah Johnson and Sam Fuller for enabling me to expand the IMPACT Committee and establish a Florida chapter. Lastly, I am deeply appreciative of Trade School for encouraging employees to utilize our volunteer time benefits to make a meaningful impact in our local communities. Stay tuned for our next venture!
-
-
So proud to have our Executive Director of Creator Marketing, Amy Choi, sharing her expertise yesterday in Nashville! Check out some insights she shared on the evolving creator economy ?? Thanks Digiday for inviting us!
I had the honor of joining Digiday yesterday at the Media Buying Summit in Nashville to talk about the Future of the Creator ecosystem, moderated by Antoinette S. . In case you missed it, here are some key takeaways: ?? Creators aren’t just placements to promote products — they’re strategic business partners in building brands. ? ?? Authenticity isn’t algorithmic. Real, culture-driven teams spot true creator-brand fits that tech alone can’t. ?? Creators are wearing many hats. Brands are leaning on creators to take on a larger role in productions, blurring the lines between talent, director, and media powerhouse. If you’re thinking about how to evolve your creator & influencer marketing strategy, let’s connect & let's chat!!! #DIGIDAYMediaBuying #CreatorEconomy #InfluencerMarketing #CreatorMarketing
-
-
Thanks for passing us the mic, Digiday! Hear from our Executive Director of Retail Media, Kimberly Mayo on how retail media networks are evolving beyond first-party data to become full-scale media companies—and what that means for brands. Read the full article here: https://lnkd.in/dfraV9em
-
Retailers are at a pivotal moment—navigating how to monetize their creator ecosystems within retail media networks. As Kimberly Mayo, our Executive Director of Retail Media, explains: “Retail media networks have been so focused on getting the right audience strategy, the right data monetization, the right measurement, the next thing to crack is the creative.” Check out the full piece in Digiday on how retail media networks are tapping into creators to unlock new revenue streams. ?? https://lnkd.in/eg-Y72jT
-
This morning, we had the privilege of attending the Georgia State University MAX Innovation Conference & Awards Ceremony. A huge thank you to the judges for recognizing our work with The Home Depot and their retail media network, Orange Apron Media by The Home Depot. It’s an honor to be part of this incredible innovative community in ATL! We also had a fantastic time hearing about the latest perspectives in AI, consumer mindsets, and the ongoing curiosity that fuels our everyday work. It's events like these that inspire us to continue pushing boundaries and Building for What's Next in everything we do.
-