Trade School

So proud to have our Executive Director of Creator Marketing, Amy Choi, sharing her expertise yesterday in Nashville! Check out some insights she shared on the evolving creator economy ?? Thanks Digiday for inviting us!

Don’t miss Amy Choi, our Executive Director of Creator Marketing, as she takes the stage at the Digiday Media Buying Summit in Nashville! She’ll be diving into The Creator Economy: The Power of Talent and Tech at 2:15 this Wednesday come and stop by.

Thanks for passing us the mic, Digiday! Hear from our Executive Director of Retail Media, Kimberly Mayo on how retail media networks are evolving beyond first-party data to become full-scale media companies—and what that means for brands. Read the full article here: https://lnkd.in/dfraV9em

Retailers are at a pivotal moment—navigating how to monetize their creator ecosystems within retail media networks. As Kimberly Mayo, our Executive Director of Retail Media, explains: “Retail media networks have been so focused on getting the right audience strategy, the right data monetization, the right measurement, the next thing to crack is the creative.” Check out the full piece in Digiday on how retail media networks are tapping into creators to unlock new revenue streams. ?? https://lnkd.in/eg-Y72jT

This morning, we had the privilege of attending the Georgia State University MAX Innovation Conference & Awards Ceremony. A huge thank you to the judges for recognizing our work with The Home Depot and their retail media network, Orange Apron Media by The Home Depot. It’s an honor to be part of this incredible innovative community in ATL! We also had a fantastic time hearing about the latest perspectives in AI, consumer mindsets, and the ongoing curiosity that fuels our everyday work. It's events like these that inspire us to continue pushing boundaries and Building for What's Next in everything we do.

“Leadership isn’t about title or age—it’s about trust, resilience, and authenticity." Amy Choi, our Executive Director of Creator Marketing, shares key lessons from her leadership journey in the latest Bossing It series on LBBonline - Little Black Book. Read more about her insights on embracing failure, leading with empathy, and empowering others here: https://lnkd.in/ew_-FQqn

Trade School is proud to be named one of?Atlanta’s Largest Advertising & Marketing Agencies?by?Atlanta Business Chronicle!??? Grateful for our team and partners who make this possible. Read more here: https://lnkd.in/eM8SUDMs

?? Now Accepting Applications??? Our Summer Apprenticeship Program is your opportunity to gain hands-on experience in?Account Management, Strategy, Production, Creative (Art/Design & Copy), or Retail Media—working on real projects and helping build for what's next. ?? Program Dates:?June 2 – August 1 ? Apply by:?March 5 ?? https://lnkd.in/e8yUU5B

Exciting news ?? !?We are pumped to have Shea Johnson?as our new Executive Creative Director.?Shea brings a bold creative vision and a proven track record of shaping impactful work for brands like Microsoft, Google, The Coca-Cola Company, McDonald's, Amazon, and Procter & Gamble. MediaPost: https://lnkd.in/evumhGGP

“If DEI was woven into the fabric of everything you do, you wouldn’t be able to rip it off like an ironed-on patch.” Our Chief Inclusion Officer, Janis Middleton, shares a powerful perspective in The Drum on why DEI is more than a policy—it’s a fundamental thread connecting businesses to their people, their communities, and the audiences they serve. Check out the full article https://lnkd.in/ecJXmy9m