Tractor Zoom

Is relying solely on a CRM holding your dealership back? Explore this recent article to discover the additional potential you might be overlooking. #crm?#farmequipment?#equipmentdealer

When you bring your work to the Thanksgiving table. We asked AI to create holiday sides based on popular tractor brands, but the real question is... who's the main turkey? ?? Images brought to you by Chat Gpt. #caseih #kubota #johndeere #caterpillar #thanksgiving

?? Trivia time! Bonus points if you can name how this innovation changed farming! #farming #agriculture #equipment #farmequipment

Did you know that according to USDA data, for the first time in 20 years, Brazil is set to surpass the United States in cotton picker exports? What does a historic shift in the market mean for the industry? #cotton #brazilmarkets

There’s no one size fits all approach to empowering dealer teams. We collected words of wisdom from our Beyond the Hood podcast guests to motivate teams to end the year on a positive note. Here are eight pieces of advice from dealers across the US on empowering their teams: Ivan Dorhout owner of Town & Country Implement? “Make sure that you're treating people the way you want to be treated. Is that 100 % successful all the time? Probably not. But I think you have to operate with that type of attitude.” Jeff Oldham CEO of GreenMark Equipment “The pride of not just what we do, it's the customers we serve, it's the industry that we're a part of. The pride of the communities that we're a part of, man, it's just, it's exciting. It's empowering. You know, it's what gets you up in the morning a lot of days is to be a part of that strength of the team.” Don Aberle Senior Used Equipment and Inside Sales Manager at Titan Machinery “When you go home at night and you can ask yourself, did you do a good day's work? Did you do some good things? If you can answer yes, it was a good day. You ask yourself that every day. When you get up in the morning, we choose. I mean, we literally choose whether we're gonna have a good day or a bad day. Well, choose how you wanna be.” Leo Johnson consultant at Machinery Advisors Consortium? “Prepare yourself to sell the business every day. Make sure that the things you do and the way you run your business is as if you've got that group of buyers that's coming in this afternoon. So when they look at it, they say, wow, this is a well-run business.” Taylor Kraayenbrink managing partner at Vesel Technology ?? “I think at times you can kind of fall into this box of, hey, here's what I'm supposed to be doing and how I'm supposed to do it, right? You can kind of be in that rut. Lifting your head up a bit and being willing to innovate and challenge yourself more often and not so much being afraid to fail, right? Failures are growth and fail quickly and innovate and move on.” Timothy Johnson Chief Accomplishment Officer at Carpe Factum, Inc.? “The quality of our yes’s is determined by the quantity of our no’s.” Duane Kautzman Senior Strategy Manager at Tractor Zoom “It's really hard to be successful in the dealership in my mind long-term and consistently. You'll have peaks and valleys just because they're there. That's just the market. But if you want to be consistent you have to be able to manage your sales activity.” Scott Waggoner Associate Director of Talent Acquisition & Compensation at Van Wall Equipment "Get out of your comfort zone, continue to try new things would be the big thing. And I think that's something that I've learned to embrace. There's always the unknown, but you can prepare. And as you can prepare, you gain comfort with whatever is new and coming your way."

BINGO! Another Harvest Season Conquered! Harvest is over, and we know the challenges were real! While this bingo card brings some laughs, it also highlights some of the ways Tractor Zoom could make your post-harvest season easier. #johndeere #caseih #kubota #farmequipment

?? Who’s on your mind when you show up every day? Is it a loyal customer who’s trusted you for years? Or maybe a first-time buyer excited to get started? At the end of the day, it all comes down to the customer. When you invest in making your business better, you’re investing in them – helping them find the right equipment, solve their challenges, and grow their operations. ?? The customer is the heart of everything you do. Their wins are your wins, and every decision you make brings you both closer to success. So, who are you thinking of today? Jason Nichol, Sales Manager at PrairieCoast Equipment, knows that firsthand. #customerappreciation #farmequipment

Post Harvest Checklist for Dealers... ? Coordinate the Crew Gather the troops and bribe with coffee…lots and lots of coffee. Extra points if no one falls asleep mid-repair. ? Respond to Every Customer Like a Pro Smile, nod, reassure them you’re “getting right on it” (and maybe hide the 50 other repairs behind you). ? Quick Nap Between Sales Call Or just close your eyes for a sec when no one’s looking. (But watch out for the boss.) ? Evaluate Trade-Ins Like a Detective Fix ‘em, flip ‘em, or call it a day. ? Plan Next Year's Vacation After all, as soon as you finish these repairs, you’ll need it! Oh, and if this checklist isn’t enough, rely on Anvil Pro to help reel in those leads when you’re half-asleep. ?? #johndeere #kubota #caseih #newholland

Econ 101: Supply and Demand in Tractor Markets. With Tractor Zoom Pro, there's no need for an economics degree you’ll have a powerful tool at your fingertips to make informed decisions about when and how to sell. Staying up-to-date on supply and demand trends helps maximize the returns of your dealership. #farmequipment #johndeere #caseih

Our own Britt Busch, Director of Product at Tractor Zoom, has been selected to join the 2025 Iowa Technology Leadership Institute cohort Congratulations to this cohort- we’re thrilled to see the impact that this talented group will make across the state of Iowa. #iowatech #agbusiness #iowaproud