Agency principal Camron Gnass on the Saddleback Podcast chatting brand strategy, design, and communications with co-founder Matthew Gillett. https://lnkd.in/ezxXJqnU
关于我们
Traction is a branding and design studio that provides the world with brave and creative solutions. We believe in strategic ideas brought to life through meaningful design. ....................................................................................................................................................... We've built an environment that is playful and supportive, yet strategically challenging. Each and every one of us has a unique perspective and contributes an awesome amount of knowledge and irreplaceable experience. Not to say we’ve got an easy solution to every challenge thrown our way, but there is comfort in knowing another point of view is only a Nerf ball throw away. We all share a genuine interest in the evolvement of our studio, our neighborhood, and surrounding communities. Through volunteering and thoughtful design solutions, we show our dedication to the success and development of local events and businesses. Traction is made up of humans from across the country. We call Lansing, Michigan home, but travel around the world. Some commute through farmland, others walk down the street. Every step provides us a more unique foundation to become better problem solvers. Our process is rooted in simple questions: What are you trying to say? Who are you trying to say it to? Why is it important? These questions help us to build the framework in finding your real culture.
- 网站
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https://www.tractionbrands.com
Traction Partners, Inc的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Lansing，Michigan
- 类型
- 私人持股
- 创立
- 1995
- 领域
- Visual Communication、Branding、Identity Development、Marketing Strategy和Advertising Campaign
地点
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主要
获取路线
617 E Michigan Ave
US，Michigan，Lansing，48912
Traction Partners, Inc员工
动态
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A favorite project from a few years ago gave us the opportunity to create a campaign for Kent District Library to promote their ebook titles. They were just recognized with the 2024 National Medal for Museum and Library Service and deservedly so! Congrats on the award. https://lnkd.in/gUQtNr2d
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We are so honored to have a recent brand & packaging identity share a spot on this coveted list with brands like Coca-Cola, Stella Artois, & OLIPOP from hero agencies across the globe. The Dieline Awards are one of the most prestigious awards for food packaging design and is the world’s most visited packaging design website. It's a well-established competition with a large international audience that specifically celebrates creative and innovative packaging across many categories! Mucky Duck Mustard is a beloved 40 year old Michigan heritage product. Winners are announced in May. #identitydesign #branding Peek at the list here --> https://lnkd.in/eyU4KVze
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Hear from Terrance Weinzierl - Creative Type Director in-house at Monotype on why he chose our Cut & Run Brand Identity Campaign as his Judge's Choice awards at the AAF-Lansing ADDYs.
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Hear from Allie Geise - Senior Art Director at Whirlpool Corporation on why she chose our Cut & Run Brand Identity Campaign as her Judge's Choice awards at the AAF-Lansing ADDYs.
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Here's a gallery of our work entered and recognized in this year's ADDYs?. This first leg of the country's largest creative competition is put on by AAF-Lansing. We entered 4 pieces and took home Gold ADDYs? for all 4, nabbed 2 Judges Choice & the overall BEST IN SHOW. We are honored to work with some great organizations and be part of such a creative community! Thanks to Lansing Symphony Orchestra, Cut & Run, Capital City Film Festival & Mucky Duck Mustard for trusting us with your brands. Winners moved onto the multi-state competition, then onto the National ADDY? Awards.
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