When your tracking is in danger... ?? Trackingplan to the rescue – Your Analytics Lifeguards! ??♂? Keeping your data safe, one wave at a time ??
关于我们
Trackingplan automatically documents and monitors all the data you are collecting for analytics, marketing, or sales. It’s installed in minutes and provides data governance and observability to make sure your tracking is happening as you planned, and that you are collecting only the right data. Adding just one script in your frontends with your tag manager, it watches and models in real-time everything your Web or mobile Apps send to third parties like Google Analytics, Amplitude, Intercom, Hubspot, ... to give you from day one: - An always up-to-date documentation and data dictionary. Get rid of your spreadsheets and check if what’s implemented is what you expected. - Alerts when there are schema inconsistencies in events, properties, user attributes, or UTM params you are collecting. Avoid data downtimes and make decisions on reliable information. - Traffic anomalies detection of each event, with attribution analysis. Detect product problems and easily debug and fix the causes. Trackingplan is trusted by data-intensive teams like Typeform, Freepik, Flaticon, or Spotahome. Unlike other solutions, it doesn’t require any technical skills to set up or use, and actually observes all kinds of customer data, even in your custom collectors.
- 网站
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https://www.trackingplan.com
Trackingplan的外部链接
- 所属行业
- 嵌入å¼è½¯ä»¶äº§å“
- 规模
- 11-50 人
- 总部
- Remote
- 类型
- ç§äººæŒè‚¡
- 创立
- 2021
- 领域
- Analyticsã€Trackingã€Code Qualityã€Code Healthã€Data Qualityå’ŒAnalytics QA
地点
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主è¦
获å–路线
US，Remote
Trackingplan员工
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No matter how impressive your analytics tools or reports may be, they are ineffective if built on unreliable data. This insightful article from @CMSWire outlines the essential elements of a successful customer data strategy, focusing on maintaining data integrity and reliability. At Trackingplan, we ensure your data stays clean and accurate by automating error detection, so you can always rely on it for clear, actionable insights. ?? Read the full article ??
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Trackingplan automatically applies event and property specifications based on recommendations from your Analytics and Marketing tools, delivering early specification warnings to help you quickly correct discrepancies and maintain high data quality standards from day one. And now, we’ve expanded our Recommended Specs support to include Meta and TikTok! That means instant validation of your tracking setup—no learning phase required. ? Instant warnings for non-compliant Meta, TikTok, and GA4 events ? No waiting—errors are flagged immediately ? Alignment with industry best practices from day one Learn more here ?? https://buff.ly/uHvX50B What tool should we support next? Adobe Analytics? Google Ads? Let us know in the comments! #Trackingplan #MarketingAnalytics #MetaAds #TikTokAds #GA4 #DataQuality #MarketingTools
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Heads up!
Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 PPC Experts | +16 Years in Digital
UPDATE 03/17 [RESOLVED] - Heads-up for Meta advertisers using Meta’s CAPI ?? There's currently an issue where browser and server events like 'Purchase' and 'AddToCart' are no longer being deduplicated. This may cause issues related to performance optimization and reporting. If you open Meta Events Manager and see this issue being reported starting March 16, you now know this is happening. Options to consider right now: ?? Wait until Meta resolves this issue. I’d expect this to be resolved soon. ?? Turn off server side tracking and keep browser only events until this issue gets resolved to avoid duplicate event counts. --- #MetaAds issue spotted by Bram Van der Hallen ?? Follow for more Meta Ads content.
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Another MeasureCamp in the books! ?? Trackingplan's next step will be MeasureCamp Madrid. See you there on May 24th! ?? Let’s keep pushing so your data is as good as (or even better than) the tab water from Madriz! ??? Who’s coming? #MeasureCampMadrid #MeasureCamp #DataQuality #DigitalAnalytics
?? Thrilled to have Trackingplan as our Gold Sponsor at MeasureCamp Madrid! ??? Tired of fixing broken tags and chasing attribution errors? Trackingplan is a fully automated tracking QA solution that monitors your analytics stack 24/7—so you can focus on insights, not issues. ? Catch data errors before they impact your reporting ? Boost campaign performance by spotting attribution mistakes early ? Ensure compliance with real-time privacy monitoring No more manual audits—just trusted insights at your fingertips. Thank you, Trackingplan, for supporting MeasureCamp Madrid! ?? ?? Learn more: www.trackingplan.com #MeasureCampMad #MeasureCamp
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Trackingplan转å‘了
Another happy agency (and improving their clients’ ROAS) thanks to Trackingplan! Thanks, álvaro Salmerón Hernández, for sharing your day-to-day with us!
"At the end of the day, if you can’t trust your data, the insights you provide will be meaningless." For OnTop Media - Agencia Digital, data isn’t just about quantity—it’s about trust. By integrating Trackingplan’s automated validation, they no longer have to worry about unseen tracking issues. Now, they can proactively detect and fix errors before they impact results—giving them the confidence to provide their clients with accurate, reliable data insights. A huge thank you to OnTop Media and especially álvaro Salmerón Hernández for sharing this journey with us! You rock! ?? ?? Read their story here: https://bit.ly/3Dzz2MJ #CustomerStories #DataQuality #AnalyticsManagement
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Our team keeps growing! ?? We’re excited to welcome Reetika Verma as our new BDR at Trackingplan! ?? “In this role, I’ll be focused on driving growth by identifying new opportunities, understanding client challenges, and positioning Trackingplan’s solutions to elevate marketing data quality. Excited to collaborate with an amazing team and contribute to transforming how businesses manage their data.†Welcome to the team, Reetika! We can’t wait to see the impact you’ll make! ??
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We’re thrilled to be part of #LaDatolada for the third year in a row! ???? On May 31, 2025, we’ll be back in A Coru?a, continuing to support our friends at Datola | Comunidad | AnalÃtica Digital y Datos in keeping the community’s data clean, accurate, and error-free! Manual audits? ?A ra?ala, raparigo! ??
?? Trackingplan: que no se te cuele arena en los datos Una buena mariscada necesita un producto de calidad, igual pasa en la analÃtica digital. Trackingplan revisa cada dato al detalle, alerta de errores y facilita el mantenimiento, para que tú solo te centres en lo que realmente importa. ?? Por tercer a?o consecutivo, siguen a nuestro lado en La Datolada, ayudando a mantener la comunidad libre de errores y llena de calidad. ?Gracias por remar con nosotros y apoyar La Datolada! ??
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"At the end of the day, if you can’t trust your data, the insights you provide will be meaningless." For OnTop Media - Agencia Digital, data isn’t just about quantity—it’s about trust. By integrating Trackingplan’s automated validation, they no longer have to worry about unseen tracking issues. Now, they can proactively detect and fix errors before they impact results—giving them the confidence to provide their clients with accurate, reliable data insights. A huge thank you to OnTop Media and especially álvaro Salmerón Hernández for sharing this journey with us! You rock! ?? ?? Read their story here: https://bit.ly/3Dzz2MJ #CustomerStories #DataQuality #AnalyticsManagement
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Let's wrap up the week with some more great moments from MeasureCamp Italy! Hard to believe that just a week ago?we were on our way – hungry for knowledge… and pasta. Luckily, Bologna delivered both! ????
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