Trackfinity

?? ???????????? ???????????? ?????????? ???????????? ???? ?????? ????????????. But that was just the beginning... In 2012, I used to Photoshop my own ???????????????? ?????????????? to announce event attendance Way before it was common practice. Then I started watermarking my own event photos to use as ice breakers and re spark conversations post events. It was way more efficient than any follow up email. Eventually came the Instagram Stories which kept me top of mind in my industry. It meant I could ???????? ?????????? ???????? ???? ?????????????????????? and get straight to business without seeming rude. Because everyone felt like there were with me all the time. Last year I worked heavily on my personal brand within the affiliate marketing space both on Instagram and TikTok. The feedback from the industry was INCREDIBLE. Nowadays LinkedIn is my weapon of choice. Because running Trackfinity and Rocahead puts me in the trenches with so many different verticals that it would be selfish not to share what I'm learning. Social media isn’t just content. It’s influence. It’s being first to mind when an opportunity comes up. And it WORKS. How has your social media strategy evolved? Drop your thoughts below! P.S. If you are attending The European Summit I will be giving a keynote on all of the above and breaking down the strategies for each channel. Monday 10th at 12pm at the Sevilla 1 room ??

It Took Me 14 Years to Get to 4K Followers here And only 7 weeks to hit 7K. Same platform. Same person. The only thing that changed? ???? ??????????????. For years, I treated LinkedIn like a secondary tool. Something I “had” to be on. But once I decided to use it as my primary business development strategy, everything clicked. Because here is the truth: I hate cold calls. I hate chasing people. I built my career on inbound marketing. ? Not interrupting > ????????????????????. ? Not pitching > ??????????????????????. ? Not chasing > ???????????????? ??????????????????. And when I finally applied that to my LinkedIn strategy, everything changed. Now? I am generating more leads than ever for Rocahead I am booking demos every single week with people who are genuinely interested in taking charge of their affiliate programs and making them more profitable with Trackfinity No more convincing. No more wasted calls. Just the right people coming to me, already invested in the solution. And in my keynote at TES, I am breaking it all down: ? How AI-driven content accelerates inbound leads ? The mindset shift that changed my business forever ? The framework I use to make LinkedIn work for me No more chasing. No more awkward follow-ups. Just real opportunities coming to you. Who is in?

Some conferences HELP your career. Only a few SHAPE your second family. Fifteen years ago, I walked into The European Summit (TES) as a complete outsider. No connections. No networking or public speaking experience. No idea that this event would become my home in the industry. ? Today, I run Rocahead one of the top performance marketing networks. ? I co-founded Trackfinity an affiliate management SaaS redefining industry standards. ? I have spoken on some of the biggest global stages. But some of the biggest job changes in my career happened at TES. ? The introductions that led to life-changing deals. ? The conversations that sparked new ventures. ? The community that has been there every step of the way. One of the biggest advantages of TES? ?????? ????????????. Many of the attendees have seen me grow up in this industry. They know the challenges, the history behind, the wins, the pivots. And because of that, their insights are different. Their advice is not just about trends, it comes with years of experience and a deep understanding of how this industry moves. No matter how much the industry evolves or how many bigger stages I step onto, TES will always be the most personal. It is not just another conference to me, it is the place where I get to speak to a room full of friends who have been part of my journey from the start. TES is ???? ???????????? ???????? for professional familiar faces, new insights, and a place that continues to push me forward. No matter how many times I attend, I always leave with value. And that is the thing about the right conferences, they do not just give you business. ???????? ???????? ?????? ?? ??????????????????. What is the conference closest to your heart? The one event that changed everything for you? P.S. this video is from TES Prague last September but I can’t wait for the first edition of TES Seville next month!

Affiliate commissions MAKE or BREAK a program. ?????? ??????? No sales. ?????? ????????? No profit. After 15 years of starting and running affiliate programs, I have tested just about every commission structure imaginable. Here is the cheat sheet I wish I had when I started; so you can get it right the first time around. ??. ?????????? ???????? ???????? ?????????????? A good rule of thumb: 20–30% of your gross profit margin as commission. (If your profit margin is 50%, that means affiliates get 10–15%.) ??. ???????? ?????? ???????????????? ???????????????????? ? Retail/eCommerce: 5–15% ? Digital products/software: 20–50% ? Travel/hospitality: 4–10% ??. ???????????? ?? ???????????? ?????????? ???????? ?????????? ?????? ?????? ?????? ???????? ?????????????? ?????????????????????? ???? ???????? ????????????????. Rev Share: ? Simple. Fixed percentage per sale. CPA/ PPS/ PPL: ? Reward leads or specific actions. Tiered: ? Higher volume = higher commissions. Hybrid: ? Base rate + performance bonuses. Check competitors: Are you paying enough to attract the right affiliates? ??. ???????? ???? ?????????? & ???????? Allowed traffic sources: ? Define what is and isn’t acceptable (paid ads, email, social, SEO). KPIs expected: ? What matters? Conversion rate, lead quality, average order value? Fraud reporting: ? Set up detection tools, manual checks, and clear policies for invalid traffic. ??. ???????? & ???????????? Start at the lower end and scale up based on results. Affiliate feedback + conversion data = the ultimate guide to fine-tuning your structure. A winning commission structure is: ? Profitable for you (not just exciting for affiliates). ? Competitive enough to attract quality partners. ? Clear, transparent, and easy to track. When you get this right, your affiliate program scales fast without killing your margins. At Trackfinity we have set up all the tools you need to have very flexible (customizable) affiliate commissions at both the offer and the affiliate level. And let me tell you, getting the structure right from the start saves you months (or years) of headaches. What commission rates have worked best for you? Tell me the payment model and I will try to guess the vertical.

?? Are you an iGaming operator, affiliate, or platform provider? Today I'm excited to endorse Trackfinity —a game-changer for real-time tracking, automation, and workflow optimization. Whether it’s monitoring player transactions or optimizing affiliate management, Trackfinity helps you streamline operations and boost efficiency—all with a no-code, easy-to-use platform. Don’t get left behind. Get in touch with Jenny Gonzalez today and schedule a demo! Thank me later! #iGaming #AffiliateMarketing #Compliance #Automation #Trackfinity #Efficiency

Growth is exciting, until it starts eating into your profits. Too many company owners make this mistake. Do you? I’ve seen it time and time again, businesses chasing growth at all costs. It’s easy to get caught up in customer acquisition and forget the bigger picture: ??????????????????????????. Scaling without strategy can leave you with bloated budgets and thin margins. But here’s the good news: it doesn’t have to be this way. Over the years, I’ve worked with businesses to help them balance growth and profitability by focusing on what really matters. Here’s what works: 1) ?????????? ???????? ?????????????? ? Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are the cornerstones of sustainable growth. ? Tools like Trackfinity help you monitor these in real-time so every dollar you spend works harder for you. 2) ???????? ???????????????????????? ?????? ???????? ? Dashboards like Geckoboard with data streams from the likes of Trackfinity allow transparency into which channels are performing and why some departments get more budget allocation. ? When teams understand the “why,” collaboration and smarter decisions follow. 3) ?????????????? ?????????????????? ???????? ?????? ? PR, brand awareness, and even offline channels like TV and radio are powerful tools, but only if you track their effectiveness. ? The key is to find the balance between visibility and profitability. 4) ?????????? ?????????????????? ? Stop chasing vanity metrics like clicks or impressions. ? Conversion rates, ROI, and average order value are where the truth lies. ? Regular audits keep your campaigns aligned with your bottom line. 5) ?????????? ?????????????????????????? ? Test small, refine, and scale only what works. ? Scaling too fast without data can cost you more than you gain. Growth doesn’t have to mean sacrifice. With the right tools, transparency, and a clear strategy, you can achieve sustainable growth without risking your margins. What’s one strategy that’s helped you balance growth and profitability? Let’s share ideas in the comments!

In the fast-paced world of affiliate marketing, success hinges on understanding what drives results. With Trackfinity's detailed reporting tools, you can: ? Create your own dashboards to keep track of your KPIs ? Use self optimizing landing page tools ? Make data-driven decisions that push your business forward The right insights lead to the right actions. Don't just work hard—work smart! ??

Barcelona Bound! Trackfinity is thrilled to announce our presence at the SBC Summit Barcelona. January 20-22, 2025! Get ready for an exciting showcase of how we’re redefining tracking with precision and empowering affiliate marketers worldwide. - - Don’t miss out—mark your calendar and let’s shape the future of affiliate marketing together! ?? See you there?

Stand out in the affiliate marketing world with Trackfinity. No two brands or their affiliate programs are alike. That’s why Trackfinity gives you full control to customize every aspect, from tracking to design. Here’s how we help you create an affiliate experience built for success

? 2024: A Year of Hard Work, Growth, and Innovation As we wrap up 2024, we can’t help but reflect on the incredible journey we’ve had together. This year was filled with challenges, triumphs, and countless hours of hard work—all driven by one shared vision: to make Trackfinity the most unique and impactful tool in affiliate marketing. Let’s make 2025 even brighter! ??