Traackr

We’re proud to announce the launch of our new product feature, Creator Lifecycle, which will enable you to get a holistic view of your brand's creator community and your competitors’. Analyze your acquisition, retention, and churn of creators to build an engagement strategy that will scale your creator community in a more efficient way. Learn more about how this new feature will help you maximize ROI through efficient creator retention and acquisition: https://bit.ly/3y9ylqC We’ll also be breaking down the Creator Lifecycle Journey in an upcoming webinar series with top brands like L'Oréal Canada, LVMH, Sally Beauty, and Sony Electronics. Register here: https://bit.ly/4dHOHX8

Thank you to everyone who joined us at IMPACT London yesterday! We had a lovely time at Landing Forty Two, discussing the art of brand and creator relationships! Thank you to our wonderful influencer marketer panelists, Bella Clark, Maria Ogundeji, Amy Wanstall, Holly Dale, Samantha Tesfamariam, Emma Miller, and Firdaous El Honsali, who provided strategic insights. Many thanks to our amazing creator panelists, Thuy Le, Kenzo Mizumoto, Erim Kaur, and Jenna Atkins, for sharing your invaluable creator perspectives as well. Our next stop is Los Angeles! Registration is limited – reserve your spot here: https://bit.ly/3XXDKLQ

Tomorrow is the day! Join us at IMPACT London to hear from Samantha Tesfamariam, Head of Culture & Entertainment GB at Diageo and other stellar marketers discuss the importance of balancing creativity and control within brand partnerships. Looking forward to seeing you there! Haven’t signed up yet? There’s still time to join the waitlist: https://bit.ly/4cVhMxa #IMPACTLONDON #influencermarketing #creatoreconomy?

Last day to register for IMPACT London! You don't want to miss out on hearing from Maria Ogundeji. RSVP now: https://bit.ly/3T3GDrf #IMPACTLONDON #influencermarketing

We are excited to feature?Elle Cristo, Senior Vice President at Alison Brod Marketing and Communications, as our Influencer Marketer of the Month for September! Drawing from over a decade of experience in influencer marketing,?Elle?is an expert in nurturing relationships with creators. She has a proven track record of developing comprehensive influencer strategies across earned, paid, and owned media for leading beauty brands. We’re excited to have had the opportunity to ask her a few questions about her career. ? What is a campaign that you are proud to have worked on?? ? “This is a tough question to answer, as our agency has led a lot of community-rich campaigns for our brands. Our work on SkinCeuticals stands out to me - while not one specific campaign but more so a long-term, multi-year strategy anchored in growing earned loyalty in the influencer space. After 4 years of executing a multi-prong approach of earned and paid strategy, we increased MIM impact by 177%.” ? Where do you go for inspiration for your work? “Honestly, I'm a consumer at heart - I scroll for hours despite time limits on my phone, and I consume for fun which I find can fuel our work professionally. You have to love this industry like a consumer to understand and unlock it.” ? Who is your favorite creator at the moment?? ? “This changes every day but it was a really happy moment when I finally met and spent time with Alex & Jon - because they are just as funny in real life as they are online, but they're also very genuine. @alexandramadisonn on IG, @alexandramadison_ on TT. @jon.bouff on IG.”? ? We have to say that we’re a little jealous that she’s been able to hang out with Alex and Jon! Keep up with?Elle's exciting work by following her on LinkedIn!

Join us at IMPACT London on September 10th, where Holly Dale, UKI Head of Advocacy & Content at L'Oréal UK, will share her expertise alongside top creators and marketers. Why attend? Gain deep insights on the best practices for building strong creator and brand relationships. Connect with industry leaders and creators. Plus, we’ll have a professional photographer to take your headshots! Get a glimpse into the future of the marketing tech and tools you need to be using. Registration closes this Friday, so save your spot now: https://bit.ly/3T3GDrf

The countdown to IMPACT London is on, and we're thrilled that Thuy Le (@xthuyle) will be joining us on stage! Don’t miss out on September 10th as she reveals her secrets to staying creative and authentic in brand collaborations. Registration closes on Friday, so reserve your spot today: https://bit.ly/4cVhMxa #IMPACTLONDON #influencermarketing

We're one week away from IMPACT London and couldn't be more excited! ??Registration closes this week, so make sure you have your spot secured: https://bit.ly/3T3GDrf #IMPACTLONDON #influencermarketing

Every month, we create a list of the top and rising creators within a specific niche. This month we’re focusing on #BeautyOver40 creators. Historically, the beauty industry has missed the mark on mature shoppers, focusing too much on anti-aging and at times overlooking them entirely. However, we’ve recently seen companies like Dove turn the focus back on to their loyal shoppers and celebrating their timeless beauty. We've curated a list of top and rising influencers who are redefining beauty standards with their expert advice and timeless tips for those embracing their fabulous 40s, 50s, and beyond. Swipe to see some of the leaders of the #BeautyOver40 Movement, and download the full report to explore their content: https://bit.ly/3TezYdH #influencermarketing #beautymarketing

Join us at IMPACT London to hear from Firdaous El Honsali, Former Vice-President, Dove Masterbrand Global & North America. Curious how to maintain authenticity while meeting brand standards? Our expert panel is here to spill the secrets! Whether you’re on the brand side or a creator, gain valuable insights on how to balance creativity and control in this discussion. When: September 10, 2024, 2 PM - 7 PM GMT Where: Landing Forty Two Reserve your spot here: https://bit.ly/4cVhMxa