Traackr

We’re proud to announce the launch of our new product feature, Creator Lifecycle, which will enable you to get a holistic view of your brand's creator community and your competitors’. Analyze your acquisition, retention, and churn of creators to build an engagement strategy that will scale your creator community in a more efficient way. Learn more about how this new feature will help you maximize ROI through efficient creator retention and acquisition: https://bit.ly/3y9ylqC We’ll also be breaking down the Creator Lifecycle Journey in an upcoming webinar series with top brands like L'Oréal Canada, LVMH, Sally Beauty, and Sony Electronics. Register here: https://bit.ly/4dHOHX8

IMPACT Paris is just one week away! ???? Before we kick off this year’s event, let’s take a look back at key moments from 2024. See you soon in Paris! RSVP: https://bit.ly/3WLWvk1 #InfluencerMarketing #CreatorMarketing #IMPACTParis

IMPACT Paris is happening on April 2, 2025! ?????? ? Join top industry leaders, brands, and creators for a half-day of powerful discussions, problem-solving, and networking. Don’t miss the chance to shape the future of influencer marketing!? ? Speakers:? ?? Catherine D Henry – Tech Author & Innovation Strategist, Gaming and Emerging Technology ?? Sandy Moragón – Global Head of Advocacy & Influence, L'Oréal? ?? Justine Bachelot – Creators Partnerships Manager, YouTube France? ? ? ?? Workstation, Paris? ?? April 2, 2025 | ? 1-7PM? ? Seats are limited. RSVP now: https://bit.ly/3WLWvk1

Catch these new influencer marketing job opportunities! ?? ?? Sony: Influencer Marketing Manager ?? Tiffany & Co.: Director, Global PR ?? SharkNinja: Brand Marketing Manager - Shark Beauty ?? L'Oréal: Assistant Manager - Community Management ?? Verizon : Director of Brand Strategy and Creative ?? The Farmer's Dog: Director, Social Creative ?? 2K: Associate Manager - Talent & Influencer ?? Wella Company: Senior Brand Manager ?? Nike Communications, Inc.: Influencer Marketing Coordinator Find more roles on our influencer marketing job board ?? https://lnkd.in/gzHppvUV #influencermarketing #jobalertbalert #influencermarketingjobs

Congratulations to the top-performing beauty brands in the US for February 2025 by Brand Vitality Score (VIT)! ??? ? 1. SEPHORA – 163.9k VIT (?8% MoM)? 2. r.e.m. beauty by Ariana Grande – 135.5k VIT (?363% MoM) ? 3. Rare Beauty – 90.5k VIT (?19% MoM)? 4. rhode skin – 78.0k VIT (?39% MoM)? 5. Kylie Cosmetics, LLC – 72.6k VIT (?179% MoM) ? 6. L'Oréal Paris – 69.4k VIT (?3% MoM)? 7. Ulta Beauty – 65.0k VIT (?5% MoM)? 8. Dior – 53.3k VIT (?20% MoM)? 9. Armani – 44.5k VIT (?124% MoM) ? 10. MAC Cosmetics – 42.2k VIT (?2% MoM)? ? Check out where your favorite beauty brands rank on our leaderboard! ?? https://bit.ly/40lMPO8 #CreatorMarketing #InfluencerMarketing

Don’t miss out—IMPACT Paris is almost here! ? ? On April 2, 2025, the brightest minds in influencer marketing will gather for a half-day power conference tackling real industry challenges and shaping the future of the creator economy. ? ? Featuring top speakers:? ?? Santiago Garcia Solimei – Head of Social Media & Brands PR, Meliá Hotels International ?? Luca Rovere – Global VP Advocacy & Social Commerce, Coty ?? Geoffrey MARCET – Gaming & Influencer Marketing Manager, Michelin ? ?? Paris | WORKSTATION? ?? April 2, 2025 | 1-7 PM? ? Spots are filling fast—secure yours now before it’s too late: https://bit.ly/3WLWvk1 #InfluencerMarketing #CreatorMarketing #ParisEvents

Excited to feature Brie Clemency Martiko, Director, Advocacy & Influencer at SkinCeuticals, as our Influencer Marketer of the Month for March! ??? ? Brie Clemency is a dynamic marketing leader with a passion for shaping brand influence and driving cultural relevance in the beauty industry. She has spearheaded high-impact, cross-platform campaigns for top brands, including Function of Beauty and Revlon, leveraging her expertise in influencer activations, media strategy, contract negotiations, and brand storytelling. We caught up with her to learn more about the exciting work she’s leading at SkinCeuticals. ? ? If you could collaborate with any influencer or content creator today, who would it be? ? ? Hailey Bieber, the queen herself.? ? What’s the best advice you’ve received in your career?? ? Your network is your POWER!? ? What is your secret to staying up to date with social trends? ? ? Being chronically online. It's impossible to stay up to date on trends without watching them in real time on the native platforms.? ? Stay connected with Brie and her work by following her on LinkedIn! ???

Unilever’s CEO, Fernando Fernandez, is reshaping the future of marketing with a bold investment in influencer partnerships. But how will he execute his vision of “Desire at Scale”? To answer this, Jamie Gutfreund spoke with leading experts in the creator economy to explore how brands can effectively scale creator partnerships while driving real impact. Among them, Pierre-Lo?c Assayag, CEO of Traackr, shared key insights on why brands must prioritize audience alignment over broad amplification when working with creators: “While brands realize they need to boost creator content, many still do it without a strategy. Too often, they succeed in increasing views but send the content to the wrong audience. The result? Engagement disappears, and the content falls flat — or worse. Instead of broad reach, brands must leverage audience data and precise targeting tools to ensure the right people see creator content: those most likely to engage and take action.” Want to learn more? Read the full article here: https://bit.ly/3FN23ox #CreatorMarketing #InfluencerMarketing

Save the date! IMPACT London is happening on May 13th, 2025! Join us for our annual half-day conference where industry leaders discuss the future of influencer marketing.? ? Expect thought-provoking sessions like:? ? ?? Fireside Chat with Traackr’s CEO on the future of the creator economy? ? ?? Interactive sessions solving industry challenges live? ? ?? Expert panels on advocacy, media, e-commerce & owned content? ? You'll leave with strategies to stay ahead in this fast-evolving creator economy—space is limited so RSVP today! RSVP: https://bit.ly/3QpRmdO