trüfrü UK

We’ve struck ?GOLD? Last week, we attended the The Grocer New Product & Packaging Awards, and we’re thrilled to announce that our trüfrü Raspberry in White and Dark Chocolate took home gold in the Frozen Sweet category. We couldn’t be more excited that our delicious products are receiving the recognition they tru-ly deserve and it was a big reminder of how far we have come in such a short period. If you haven’t got your hands on trüfrü yet, you can find us at Tesco, Waitrose, and Sainsbury's, both in-store and online. Treat yourself to gold today! ?? Carrie Martin Zoe Isaacs Claire Ponsford Jonny Upton Sadie Ferguson Megan Crane Claire Brown Abigail Green Sam W.

6 months old today and what a 6 months it has been! Thank you to everyone who has supported us, talked about us & actually gone into store and bought a bag (or two). Shout out to Tesco, Waitrose & Partners & Sainsbury's for all your support. Our two key take outs are: 1. Social media is a wild place 2. People love to consume trüfrü in their cars What do you want to see us doing next? A new flavour, new retail listing, new partnership… let us know in the comments ?? P.S big thank you to Amy's Bakehouse for the epic cake! ??

????The collaboration of dreams!???? trüfrü will be available as a topping on top of Blondies Kitchen cookie dough at Selfridges & frozen yogurt at Soho Farmhouse (Soho House & Co). From today until stocks last get yourself down to Selfridges for a sweet treat & we will be in Soho Farmhouse from Monday 26th August until 3rd September. We can’t wait to hear what you guys think!! ??????

??Well this has just made our week…?? TWO of our products are ??finalists??for The Grocer New Product Awards 2024! We couldn’t be happier with the news especially as we are approaching 6 months since launching in the UK! The Grocer #awards #finalists #thegrocernewproductsawards

Our first ever influencer event ???? Last week we hosted an intimate picnic in Battersea Park to thank those who have given us love from the start and also to celebrate the launch of trüfrü in the UK. The British weather had other plans for us so the picnic quickly became indoors yet this didn’t stop us - the event was full of laughter, chatter and most importantly, all the trüfrü the gals could ask for! We can’t wait to host more events ??

We are on the road! ?? Our sampling campaign is in full swing and there is no better way to say ‘free samples’ than with a fully branded van full of trüfrü and a team of amazing ambassadors! Keep a look out for us across the country and you may be in for a tasty treat ?????? Has anyone spotted us yet? Zara Cauldwell Sophia Webber

Just over two months since trüfrü launched in the UK and as of this week you can officially find trüfrü in a select number of Sainsbury's stores! ?? You will be able to find trüfrü Strawberries in White & Milk Chocolate along with trüfrü Raspberries in White & Dark Chocolate in the frozen aisle of a select number of large format Sainsburys stores. Another huge milestone for us and one we are super proud of, let us know once you have found us! #trufru_uk #indulgewithtrufru #newretailerlisting #Sainsburys

The world of TikTok is a crazy place. Having launched the trüfrü UK TikTok account just under 2 months ago we have hit our first ever 1M views (organically)?? A huge milestone for our small yet growing brand and a reminder that staying up to date with the ever changing algorithm and trends is a must! ?? We would love to hear from other brands/social media managers on how they keep up to date with TikTok? Let us know in the comments ?? #socialmedia #tiktok #trends #algorithm

We are beyond excited to share that you can now find trüfrü in Waitrose & Partners! After a very successful launch into the UK we are thrilled that our incredibly indulgent frozen snacks can now be purchased in another major retailer.? ? You will be able to find trüfrü Strawberries in White & Milk Chocolate along with trüfrü Raspberries in White & Dark Chocolate in the majority of Waitrose stores across the country. ? #trufru_uk #indulgewithtrufru

What a great first month it’s been! Thank you for all the support! ??????