TPK AOK的封面图片
TPK AOK

TPK AOK

营销服务

New York，NY 25 位关注者

Advises companies on their marketing efforts, including how to build teams, products, and processes that drive results.

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关于我们

TPK AOK is a boutique consultancy here to help companies and executives develop new marketing and content strategies as well as how to implement those plans. This includes building in-house teams, developing operational systems, and creating sales enablement tools and assets for go-to-market. TPK AOK draws on years of experience and a developed network in advertising, marketing, media, and digital transformation.

网站
https://www.tpkaok.com/
所属行业
营销服务
规模
1 人
总部
New York，NY
类型
自有
创立
2024
领域
marketing、digital transformation、creative campaigns、media、in-house studios and agencies、ad-tech / mar-tech、creative production、strategy、product development、sales leadership、P+L managemetn、B2B marketing和B2C marketing

地点

动态

  • 查看TPK AOK的组织主页
    TPK AOK

    25 位关注者

    Onwards!!

    查看Thaddeus Kromelis的档案
    Thaddeus Kromelis

    Creative, marketing, media + strategy ? Builder of in-house agencies ? Fractional CXO

    Excited to announce my partnership with Jed Alpert and Joshua Liberson at Origami Advisory. This collaboration expands the services and capabilities I now offer clients via TPK AOK. In addition to my expertise in advertising, marketing, media, and in-housing, Origami and I can now provide creative services, customer experience, design, finance, legal, M&A consulting, and other services that have made Origami a leading business transformation agency since 2017. Origami has brought meaningful change and growth to clients like Christie's, eBay, goop, Herman Miller, Knoll, Il Buco Family, The Paris Review, Waterworks, and Zappos Family of Companies, to name a few, and we aim to have more on the way soon. Reach out to talk shop. We’re here to help. #marketing #advertising #creative #transformation

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  • 查看TPK AOK的组织主页
    TPK AOK

    25 位关注者

    “In-house agencies should no longer be considered a ‘trend’ but rather a firmly entrenched part of the holistic marketing ecosystem,” according to the Association of National Advertisers. The fact that in-house agencies are no longer a trend is not surprising. What stands out is how large several of these teams are: ? Bank of America: 215+ full-time employees (FTE) ? Chevron: 130 full- and part-time employees ? Coldwell Banker: 290 FTE ? CVS Health: 170+ FTE ? Lenovo: 50 FTE ? PepsiCo: 65 FTE ? PwC: 110 FTE ? Shell: 90 FTE ? Synchrony: 54 FTE Those are substantial teams! In many instances, these in-house teams are full-service, often focusing on digital content, first-party data, and marketing, while using outside vendors and agencies to fill gaps in their capabilities (e.g., podcasting, OOH, televised commercials, and other needs). It seems that the in-housing trend will continue, as controlling content and data will only grow in importance. Specifically, there should be a rise in demand to reorient content strategies and create loads of content to meet the needs of potential customers who will increasingly access the web via an AI interface — brands will need content for all parts of the funnel. What remains to be seen is how mid-sized and smaller companies will approach in-housing, lacking the revenue, resources, or expertise the companies listed above can call upon. And about that trend, again from the ANA, "eighty-two percent of ANA client-side members had an in-house agency in 2023, compared to 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008." https://lnkd.in/ezeZ_DYx #in-housing #marketing #ai #digitalmarketing #brandmanagement #brandmarketing

  • 查看TPK AOK的组织主页
    TPK AOK

    25 位关注者

    查看Scott Messer的档案
    Scott Messer

    RevOps Leader, Media Operator, AdTech Therapist

    Adapt, Pivot or Die. The front-end of the internet is being rewired, and the old game is over. Are you ready for the new game? My article here: https://lnkd.in/gu_E6xCp The need for information will not vanish, but the way consumers will access information is changing forever. Gatekeepers' motives do not align with content creators. Publishers always balance tradeoffs in these not-quite-symbiotic relationships. Licensing content rights to AI seems like a short term bridge and a long term poison pill. #digitalmedia #publishing #advertising #adtech #search #socialmedia #googleads AdMonsters Messer Media

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  • 查看TPK AOK的组织主页
    TPK AOK

    25 位关注者

    The hype is real. Are we ready?

    查看Thaddeus Kromelis的档案
    Thaddeus Kromelis

    Creative, marketing, media + strategy ? Builder of in-house agencies ? Fractional CXO

    Quick Saturday morning musing: I used to joke that listening to "People vs. Algorithms" with Brian Morrissey and Troy Young was a regular dose of despair for us digital media folks. Every episode, they'd discuss industry threats — declining traffic, the rise of retail media (RTM), the death of the cookie — that would inevitably trigger an existential career crisis. But this week's episode, "Maybe the AI Hype is Real," felt different to me. As the implications of AI on media and advertising become clearer, it feels like we can stop the hand wringing, talking about the hypothetical what-ifs and whens, and as the future becomes clearer, we start focusing on new solutions, playbooks, and plans for building a world where AI is the primary interface and distribution point for information. We've turned a corner. It’s time to move on from a mindset of managing decline and staving off the inevitable?to one of capitalizing on the brave new opportunities in front of us. I don’t know. Maybe it’s just me. Perhaps this feeling will fade over the coming weeks. But I believe there’s something there. Off to find a frozen Kind bar. It’s five o’clock somewhere. #digitalmedia #media #advertising #AI

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